I managed relationships with over 180 Nielsen Scarborough sports clients, including league offices, teams in MLB, MLS, the NBA, NFL, and NHL, as well as minor league sports, and agencies throughout the nation.

Building on my experience as an Account Manager, as Senior Account Manager I oversee Scarborough's accounts in the New York market, including our relationships with all of the major sports league offices.Additionally, I oversaw sales responsibilities in several markets, further giving me the opportunity to drive revenue.

As Account Manager, I manage a roster of 100+ sports and media clients. My primary responsibilities are to assist clients in utilizing Scarborough market research and software. On the sports side our clients use Scarborough data to profile team fan bases, sell corporate sponsorships, and tailor their marketing strategies. On the media side our clients use the data to profile media audiences, sell advertising, and generate media schedules.Calling upon my experiences in the sports and… Show more As Account Manager, I manage a roster of 100+ sports and media clients. My primary responsibilities are to assist clients in utilizing Scarborough market research and software. On the sports side our clients use Scarborough data to profile team fan bases, sell corporate sponsorships, and tailor their marketing strategies. On the media side our clients use the data to profile media audiences, sell advertising, and generate media schedules.Calling upon my experiences in the sports and media industries, I help our clients to use market research in creative and effective ways, meaning that clients get the most out of their investment with Scarborough. Show less

Provided industry and business analysis for various projects. Work included industry and competitor profiles for numerous sports clients, as well as aiding clients in determining return-on-investment (ROI) for marketing and sponsorship initiatives.

I assisted the Conference's Associate Commissioner and Director of Marketing in prospecting potential new corporate sponsors. I developed collateral pieces used to promote the conference's sponsorship program, conducted promotional "Back to School" events at the conference's member institutions, and provided additional varied assistance in aiding the ongoing development of the Big South's sponsorship portfolio.