Michael is a digital advertising and marketing expert, who has spent his time working for top brands in a wide range of SEM, SEO, Social, Programmatic advertising channels. Michael's experience has been in both direct response and branding for B2C and B2B brands. He started in the ecomm space before brands connected with social media or had programmatic as an option. Now his focus is specific to digital partners, search, social, and programmatic media strategy and performance. He leads a team of advertising strategists and managers who work with clients to generate specific goals at scale from brand engagement to ROI.