Michael Glen Email & Phone Number

Kirkcaldy, Gb

Wrote targeted copy for PPC and organic landing pages, contributing to an 88% increase in conversion rates and a 108% boost in revenue.Researched diverse sectors such as VPN, project management, and antivirus software, meal delivery andLLC formation services, web hosting, and POS systems.Analyzed data from A/B testing to refine copy, optimise on-site decision-making and increase sales.Collaborated with digital marketing teams to align copy with overall PPC strategy, ensuring consistency in messaging and user experience.

Wrote engaging email copy for a retail e-commerce account.Adjusted targeting for welcome, post-purchase, nurture, abandoned cart, and special sale flows,Implemented CRO insights to improve SMS and exit-intent pop-up copyLeveraged buyer personas to craft voice and tone-accurate contentProofread and revised existing copy to increase persuasivenessEngaged with various account managers and team members to deliver content and meet deadlines.

Wrote direct response copy for a variety of niches.Crafted conversion-focused emails for both B2B and B2C.Planned and implemented e-commerce marketing strategies.Optimised landing pages, product descriptions, sales pages, and web copy.Built data-driven buyer personasCoordinated multiple projects and clients simultaneouslyCollaborated with various teams and stakeholders to deliver results

Hanoi, Hanoi, Vietnam

Taught English and Social Studies to Korean students in grades 7 to 12.Designed and executed comprehensive educational curriculums for secondary students, demonstrating the ability to create strategic, goal-oriented plans.Utilised data-driven assessments to enhance curriculum effectiveness, paralleling the analysis needed for tracking KPIs and optimising customer segmentation.Simplified complex content through persuasive lesson planning.Inspired and motivated learners by researching and providing relevant classroom content.Fostered cross-cultural communication and critical thinking, relevant to crafting marketing messages for diverse audiences and problem-solving in campaign management.

Hanoi, Hanoi, Vietnam

Coordinated a team of 6 Humanities teachers and facilitated the creation of multi-grade syllabi.Provided training on various blended learning approaches and educational technologies (ed-tech).Implemented innovative Ed-tech solutions to improve engagement, mirroring the adaptation of new technologies in digital marketing to enhance user experienceAdapted K12 Common Core Humanities standards within a CLIL (Content and Language Integrated Learning) methodology for non-native English language students.Taught EAP (English for Academic Purposes), Humanities, and IELTS preparation courses to high school students.Incorporated Education for Sustainable Development (SDG) standards into high school course syllabi.Managed and mentored diverse teams of educators, showcasing leadership and people management skills transferable to team lead roles in marketing. Developed and maintained stakeholder relationships, including parent-teacher interactions, reflecting client relationship management and stakeholder engagement skills.

Hanoi, Hanoi, Vietnam

Taught classroom-based ESL to middle school students.Adapted content based on student needs and levelsDesigned lessons around the four main language acquisition skills - reading, writing, listening, and speaking.

Hanoi, Hanoi, Vietnam

Re-wrote the national English textbook for use in an underfunded Vietnamese public school.Coordinated with local teachers to develop evergreen learning content for underprivileged learners.

City Of Johannesburg, Gauteng, South Africa

Taught both curriculum and individually constructed general and business ESL and IELTS classesprivately to adults.

Daegu, South Korea

Taught curriculum-based ESL to middle school and high school students in a regular, classroomenvironment.Created student-centered, conversational English lessons centered around real-life scenarioswith an emphasis on cultural literacy.Designed and graded assessments.

City Of Johannesburg, Gauteng, South Africa

Taught English to adult learners online.Incorporated interactive software designed to aid the teaching and production of listening, speaking, reading, and writing abilities.

Chaiyaphum, Thailand

Taught curriculum-based ESL to underprivileged high school students in a village in rural Thailand.Adapted and re-wrote local syllabi to better incorporate more student-centered learning outcomes.Prepared, graded, and invigilated examinations.

Bachelor Of Arts - Ba, English Literature

Diploma, Copywriting

Diploma, Teaching English As A Second Or Foreign Language/Esl Language Instructor (Tesol)

Bachelor Of Arts (Hons) - Ba, Social Sciences, Graduated Cum Laude