You can reach me at michael@theblankproject.com. I believe the best ideas bring people together. I want to help people find ideas that they can run with , that grow bigger and that they ultimately make their own so that we can all find our unique way to make our mark on the world. My motto for brands is in fact stolen directly from Oscar Wilde. "Be Yourself, because everyone else is already taken." Michael and his teams help brands, companies and people uncover the idea that helps them be themselves..Michael is trained moderator, ethnographer, researcher, strategist and advertising professional. He's had the opportunity to study human behavior and uncover brand building insights by working with over 100 brands and interviewing thousands of people.