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Marketing, Acquisition & Business Growth Specialist with more than 20 years of experience managing and scaling digital growth campaigns, cohesive marketing strategies, lead generation, social media marketing, and coordinating business development and sales strategies. Strong record of developing & implementing innovative brand positioning strategies across multiple product categories & digital marketing platforms, resulting in long-term brand equity and increased revenues. Proven ability to manage marketing & sales processes from concept through finished product, with close attention to budgets, analytics, MRR, CAC, LTV, ROI & ROAS. A proven negotiator and strategist who has managed SaaS and NVA growth strategies.My goal is to help companies address & overcome their biggest challenges related to building digital relationships. The primary opportunity: radical transparency, instantaneous feedback, analytics-backed personalization & native apps and websites that adapt to the needs, and devices, of customers. Specialties: SaaS, MRR, Social Media, PR, Digital Growth Hacking, Business Dev, SEO, SEM, Ecom, Influencer Marketing, Conversion Rate Optimization (CRO), Content Building, Partner Building, Web Design, Branding, Ethics , Analytics, Marketing Strategy, Customer Loyalty, Email Marketing, Segmentation, Native Apps, Agile, Mobile Marketing, Marketing Operations
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Chief Growth Officer365 Web ConsultingUnited States -
Head Of Revenue & Growth MarketingSpytec Gps Apr 2021 - PresentNew York, Us• Develop and Manage B2B and B2C growth engine across all paid marketing and product efforts to expand our SaaS user base to millions of subscription app users• Monitor and analyze MRR Targets based on CAC, NVA, retention and LTV for all growth initiatives to decide where to invest and where to descope• Identity strategies to drive our user growth and expand the already profitable business model, including paid channels, funnel optimization, revenue features, and partnership initiatives• Execute and oversee on highly structured growth experiments, regularly iterating on strategies and reporting on key metrics• Create and maintain marketing automation programs and dashboards that will act as the "control center for Growth"• Manage external marketing and creative agencies when needed to achieve growth goals• Work closely with our Sales and Product teams to set the growth roadmap -
Director Of Ecommerce & Digital MarketingSpytec Gps Jul 2019 - Apr 2021New York, Us• Define, own and deliver the vision with a customer-first approach focused on discovery, ease of use and consumer experience.• Create and execute the strategic plan to deliver revenue goals and SaaS customer growth.• Own and manage ecom and martech stack with our agency partners.• Work with finance and operations team on forecasting, customer management and customer experience/service management.• Inform and deliver features, functionality, services and design that drives performance indicators.• Develop and maintain the e-commerce plan, performance goals, strategy, and budget.• Manage growth and acquisition strategy including paid media, Amazon, owned media and app engagement. -
Head Of Revenue And Growth MarketingHapn Jul 2019 - PresentTampa, Fl, Us -
Chief Growth Officer365 Web Consulting May 2011 - PresentOur Goal - Helping your Brand Grow and Scale Online!We provide consulting for digital marketing, website design, front-end & back-end systems development, qualitative & quantitative website assessments, UI / UX consulting, SEM & SEO consulting, social & mobile marketing, logistics analysis, and all ecommerce related projects -
Marketing AdvisorEcological Laboratories, Inc. Mar 2011 - Mar 2021Cape Coral, Fl, Us -
Marketing AdvisorGymwisely, Inc. Jan 2019 - Jan 2021New York, Ny, Us -
Marketing AdvisorMason Interactive Jul 2019 - Jul 2020Brooklyn, New York, Us -
Vp Of Growth StrategyMason Interactive Jun 2017 - Jul 2019Brooklyn, New York, Us -
Vp Of Marketing - D2C BrandsRegis Corporation Feb 2018 - Jul 2019Minneapolis, Minnesota, Us -
Senior Director Of Ecommerce & Digital MarketingMarket America, Inc. Jun 2014 - Jun 2017Greensboro, Nc, Us•Built and lead a high-performing 20 person global digital marketing & ecommerce in US, Canada, UK, and EU.•Managed Marketing for Editorial, Merchandising, Creative, Analytics, SEM, SEO, Interactive, Mobile, Social & Email Marketing.•Managed Ecommerce, lead generation, social media, SEM, SEO, content strategy & customer acquisition campaigns domestically & globally. Increased revenues 10X YOY. •Managed all Ecommerce, Digital Marketing, Lead Generation and Content marketing campaigns for 30 HBA brands with a focus on customer acquisition for the Beauty & Cosmetics, Health & Wellness, & Nutrition sectors•Exceeded revenue projections on a quarterly basis and successful grew gross revenues 10x•Managed all Ecommerce & digital marketing campaigns for over 8MM+ CPG and perishable products across all verticals -
Senior Director Of Ecommerce & Digital MarketingShop.Com Jun 2014 - Jun 2017Greensboro, Nc, Us -
Marketing ConsultantThree Jerks Jerky Jan 2016 - Jan 2017Swedesboro, Nj, Us -
Marketing ConsultantBubba'S Q Jan 2016 - Jul 2016Avon, Ohio, Us -
Director Of Ecommerce - ConsultantSleepy'S, The Mattress Professionals Mar 2014 - Jun 2014Hicksville, Ny, UsRe-designed & launched the Sleepys.com, Mattress.com, 800mattress.com & MattressDiscounters.com on the Demandware Enterprise platform for the 1,000+ store retailer. -
Marketing ConsultantXsre Ltd Jul 2013 - Mar 2014 -
Director Of Ecommerce & MarketingTortoise And Blonde - An Urban Outfitters Company Jul 2013 - Jan 2014Took a leadership role consulting with a new team re-launch the branded website and digital marketing efforts, with initial results exceeding top line revenue goal by 20%• Launched SEM, SEO, Affiliate, Social & Mobile digital marketing campaigns across 10 channels resulting in a 1500% increase in visibility.• Implemented new website designs for enhanced usability & navigation resulting in 20% revenue growth• Developed and deployed over 100 front-end & back-end integrations to increase efficiency.• Managed business development and digital marketing growth strategies with all ecommerce, technology and marketing agency partners -
Director Of Ecommerce & Digital MarketingMurray'S Cheese - A Kroger Company Jun 2011 - Jun 2013New York, New York, UsUsing Agile Development Methodology implemented and re-designed Murrayscheese.com on the Magento platform. Defined requirements with business team, marketing team and stake holders. Created RFP & managed discovery, design, development and QA testing with team of 20+. Launched the creatively branded ecommerce site on budget & on time with customized front end UI, back end CMS, OMS middleware, API integrations, drag and drop tablet GUI, onsite search and social integrations. • Developed & managed all paid lead generation, SEM, and organic SEO customer acquisition campaigns and strategies• Managed Ecommerce, Digital Marketing, and IT operating budget and P/L • Using Agile Development Methodology planned, developed, managed & implemented applications across multiple platforms including Magento CMS, Microsoft CRM, MOM SQL, MS Dynamics, FedEx, Crystal• Implemented middleware allowing for multi-system scalability across RMS, CMS, OMS, CRM, POS, and WMS • Analysis of site design, source code & website anatomy to increase overall page speed, usability, and decrease bounce rate by 50%• Devised shopping cart abandonment program that lifted overall conversion rate and increased revenues 30%• Managed business development and growth strategies with all ecommerce, digital marketing, technology and retail marketing agency partners -
Director Of Information TechnologyMurray'S Cheese - A Kroger Company Jun 2011 - Jun 2013New York, New York, Us• Implemented network infrastructure for all 9 business channels, offices, retail stores, distribution center & data center to increase efficiency and security.• Upgraded MPLS data and voice connectivity across all business units.• Purchased new POS systems across all retail units.• Managed new CRM systems across all wholesale business unit.• Lead a 5-person team to develop a new 15,000 sq ft cheese aging facility.• Launched Website, Warehouse Management System, Mobile Apps, and ERP• Managed business development and growth strategies with all technology partners -
Coo & FounderBedbathstore.Com Llc Oct 2001 - Mar 2011Lynbrook, N?Y, UsImplemented all development, marketing and strategic planning initiatives for the home fashion IR500 Etailer with annual revenues over $11MM. Accountable for P&L & all aspects of operations management, marketing strategy, and leadership.
Michael R. Skills
Michael R. Education Details
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Indiana University - Kelley School Of BusinessStrategy And Leadership -
Harvard Business SchoolBusiness -
Indiana University - Kelley School Of BusinessMarketing -
Cass Business School - City University London (2000)Global Business Strategies
Frequently Asked Questions about Michael R.
What company does Michael R. work for?
Michael R. works for 365 Web Consulting
What is Michael R.'s role at the current company?
Michael R.'s current role is Chief Growth Officer.
What is Michael R.'s email address?
Michael R.'s email address is re****@****ail.com
What is Michael R.'s direct phone number?
Michael R.'s direct phone number is +151690*****
What schools did Michael R. attend?
Michael R. attended Indiana University - Kelley School Of Business, Harvard Business School, Indiana University - Kelley School Of Business, Cass Business School - City University London (2000).
What are some of Michael R.'s interests?
Michael R. has interest in Human Rights, Children, Education.
What skills is Michael R. known for?
Michael R. has skills like E Commerce, Web Analytics, Online Marketing, Sem, Seo, Email Marketing, Marketing, Social Media Marketing, Ppc, Sales, Digital Marketing, Lead Generation.
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