Michael Swisher Email & Phone Number

Chicago, Illinois, United States

Building and enhancing the Net Revenue Management capability for Clorox, working with Business Units and Sales Teams to enhance revenue and margin growth by optimizing Pricing & Price Gaps, Price Pack Architecture, Trade, Product Assortment Mix and Promotional Activity.Built a start to end solution on Microsoft Fabric, from data acquisition (ETL), data ingestion using Azure Data Factory pipelines into data cubes, through to Power BI and Power Platform reporting tools for Business Unit and Sales Team consumption.

https://www.advisorycloud.com/profile/Michael-Swisher

Mgi - Chicago

Translating business needs to the Data Science team, and Data Science techniques and results to the Business Teams.

Chicago, Il

-- Managed two large international clients, handling modeling, reporting and presentations of key findings.-- Managed Analytics Team, standardizing model output evaluation methodology and platform-- Developed and implemented Business Intelligence platform with online dashboards and reports-- Developed data quality control and cleaning techniques to improve client data

Oak Park, Il

Consultant for CPG manufacturers and suppliers, specializing in issues or needs related to market research. Areas of expertise include Vendor Contract Management, Analytics (Modeling and Forecasting), Research Studies (Quantitative and Qualitative), Application Development and Training. Have significant experience with most major syndicated information companies (Nielsen, IRI, dunnhumby, EuroMonitor, Datamonitor, Mintel, EIU) and data types (scanner, household and loyalty/frequent shopper card).

Greater Chicago Area

Developed a custom application automating analysis of Nielsen Homescan information for Category Management and sales support; trained Mondelez personnel on Nielsen Answers information access tool and category definitions; created system to manage vendor contracts.

Greater Chicago Area

Ten years of growth and increasing responsibility in multiple positions, including the Foodservice division, Retail Channels (Cheese Division), Shopper Insights, and Corporate research group. Strategic internal consultant and information expert supporting the executive team, business units, marketing and analytics; new product business plan and sales strategy development; manage key data supplier relationships.

Provided direction to the development and growth of EMS, a start-up research company, in the following areas: product development, customer development, customer service, analytic and testing services, modeling and forecasting.

Evaluated customer needs and objectives, and coordinated product development across internal groups utilizing outside vendors.

Greater Chicago Area

Led sales function, identifying client prospects and presenting the company. Supervised work on key accounts, reviewed analyses, presented results. Worked with clients and development team to create new analyses/products for the company.