Areas of expertise: Strategic: private equity relationship ownership, board-level engagement, digital paid/organic channel management, marketing & communication channel development, managing multiple outsourced agencies Financial: budgets, business plans, cash flows, P&L Digital: coordinating 7-figure annual paid digital budget, overseeing 6-figure annual marketing budget, double-digit year-on-year content & link building driven organic ranking growth, cost-per-lead ROI strategy, on-site conversion rate optimisation, keyword optimisation & ranking factor growth, site traffic growth Tech / Innovation: data portal development, customer digital portal development, salesforce implementation & process evolution Marketing: brand strategy & positioning, communication strategy / maximising share-of-voice, campaign workflows, customer personas & segmentation, data analysis Management: multiple sector awards for direct reports, consistent record of developing people to promotion, multiple direct reports now successful directors and business owners Sales: long lead-time strategic partnership development, customer exclusivity framework agreements, new sales verticals planning / implementation / growth