Digital Analytics Manager
Current• Accountable for day-to-day relationships with internal stakeholders and over 16 external key clients such as Leukemia Lymphoma Society, ACCESSWIRE, The Hip Hop Museum, Hearst’s Zynx Health, etc.• Responsible for creating and maintaining dashboards that integrate multiple data sources such as Google Analytics 4 site data through Looker API connector, Google Search Console (SEO), and 3rd party keyword research tool (SEMrush) via BigQuery, improving monthly reporting turnaround time by over 40 hours.• Leads site analytics audits for clients using Screaming Frog to crawl website for proper tagging implementation, identify gaps in KPI’s (Goals and Events) missing in Google Analytics 4, and proper setup of Google Tag Manager, minimizing data discrepancy by up to 10%.• Implements tagging and tracking via Google Tag Manager for clients to ensure all web pages have proper tracking, such as click tracking on various hyperlinks.• Partners with clients and internal SEO teams on ad hoc analysis using Excel, Looker Studio, etc. to address key questions regarding clients’ website data, keyword trends, and opportunities for optimizations.