Digital Marketing Manager / Business Development - ECommerce Direct Business ●Transformed the GBC online B2B business growing sales online over 200% in a year.● Built the strategies and implemented KPIs, SEO, SEM for the brand gaining impressions and visitors more than double YOY.● Developed a method for tracking activities through several systems for previously nonexistent business intelligence.● Built projects, campaigns, marketing, remarketing, affiliates and product launches, growing engagement over 150% and purchases attributed to last impression over 80%.● Produced new product videos to engage emotionally with customer on a minimal budget –100% more views.● Merchandised two websites, as well as forecasting and product selecting for D2C sites for Swingline and Quartet.● Worked with 3rd party vendors for programs and products on the GBC B2B site.● Developed pricing intelligence strategy for identification and action across the entire North American Business.● Created and managed email campaigns in IBM Watson leveraging CRM segmentation and marketing automation.Digital Marketing Manager - Commercial and Indirect● Supported integrated marketing efforts across digital and print, including website development, sales literature, catalogs, promotions, sales tools, training materials, banner ads, SEM and SEO.● Worked with wholesalers, independent dealers and large customers like Staples, Office Depot, Sam’s Club, WB Mason, etc. for marketing efforts, as well as, contributed to customer website shopping experience, first in search, merchandising, product and ecommerce recommendations. ● Tracked and reported marketing program metrics and coordination with team members responsible for business segments.● Managed the consumer rebate relationship. ● Worked with various sales teams including the Amazon team to adjust product pages for content accuracy, product and search optimization, customer experience and best merchandising practices.

Vendor relations was my primary responsibility. Day to day, I worked on honing promotional campaigns for vendors to control and direct growth on B2B, B2C, the UK and Canada, introducing new products to be sold on site, marketplaces, like walmart and Amazon, and various site updates. Business reviews and negotiations for terms, program, shipping and more constitute a large part of my responsibilities. Larger projects include working with my vendors to create an annual catalog, launching a toner brand, holiday promotions and special events.

• Communicated with over seven hundred top hotels in the world on behalf of American Express Fine Hotels & Resorts to obtain image and text content, as well as made modifications to meet client standards.• Edited web image assets for American Express Fine Hotels & Resorts.• Modified Filemaker database to create automation features to simplify content editing, including a custom dictionary.• Built microsites for video compatible with multiple mobile devices and websites to showcase samples.• Built a web-based an hour tracking system to monitor hours spent on projects.• Modified designs for email marketing campaigns through CheetahMail.

Umami Co. - A second screen iPad application company. Collected Television Data for the AppApplify Social Media - A social media application company. Built a Facebook ApplicationIcreon - A technology software solutions company. Qualified leads and consulted on sales calls.Cape Classics- An importer of South African wines. Programmed a sales report and built a social media campaign.

Fan Relations ManagerProduced video podcasts & blogs to market and promote major television productions. • Utilized social networks to publicize and market the company’s productions. • Generated web analytic and demographic information to manage the fans/audience. • Planned events that encouraged fans to market through social media, blogs, etc. • Continued duties as Systems Manager (per below).Systems ManagerHired and managed on-site technical staff members who sustained production schedules. • Built and managed Maya and After Effects render farms and a Storage Area Network (SAN). • Supervised technologies for all productions and devised strategies to maximize production efficiency. •Created and implemented a control system for documents.Technology SpecialistPerformed multi-office network administration. • Monitored, maintained, and installed Mac OS X, Linux and Windows servers for three offices. • Provided technical, database, and programming support via, email, phone, and in person for programmers, computer administrators, 3D and 2D animators, and the executive staff at the head office.

Managed the gallery, accounting, and staff, including hiring. • Sold contemporary artwork. • Increased the sales through marketing and communications. • Designed advertisements, invitations, and stationary. • Built and maintained www.joseebienvenugallery.com for sales and marketing.

Worked a 30-hour week while attending school full-time. • Facilitated computer related solutions with technology, network connectivity, hardware, software, and usability. • Designed and led an inventory project to acquire and store information accessible through the Internet.