Michael Dunaway Email and Phone Number

Led acquisition creative strategy by building creative feedback loops between marketers and designers, translating data into actionable projects/briefs, improving operations and unblocking production resources.Drove an estimated $4M in annualized savings through continuous creative concepting, experimentation, analysis, and optimization across a wide-range of display, video, and native asset types.Owned creative automation workflows at Lyft to reduce repetitive design tasks and accelerate creative output, resulting in a 10x increase in production and over 20,000 personalized and localized assets.Reduced creative timelines from 3-4 weeks to less than 1 week, enabling faster concept development and reduced ad fatigue across Google, Meta, TikTok, and other paid platforms.

Launched and managed a multi-million dollar email acquisition channel, increasing leads and activations ~ 40% YOY. Oversaw external agency partnerships, campaign optimization, and creative strategy.Managed programmatic media buying for rider and driver acquisition efforts, including evaluating DSP partners, negotiating platform contracts, and day-to-day campaign execution.

Cross channel media planning and buying for clients such as Sprint, TransUnion, and eBay. Implemented strategic media campaigns across brand, direct response, and B2B marketing efforts. Launched client’s first programmatic acquisition strategy, leading to a 30% increase in conversion volume, 25% decrease in CPA, and a 3x lift in creative performance.

Digital strategy, planning, and media buying for Team Sprint.

Digital strategy, planning, and buying for leading energy client, BP

Marketing, promotions, and in-game entertainment internship for the Detroit Tigers 2009 season.

Coordinated Red Wings and NCAA College Hockey game-day promotions, activities, and in-game sponsorships.