After working in a church for nearly seven years, I decided that it was time for me to explore other options by freelancing. This gave me the flexibility to develop additional skills in digital marketing and broadened my perspective by exposing me to other industries. AREAS OF RESPONSIBILITY• Overall digital marketing analysis and strategy• Front end web design and web administration for blogs and e-commerce sites• Graphic design for all print, social media, digital events, and website needs• Email marketing design and writing• Social media management• Excel spreadsheet creation and maintenance• Aggregation of relevant news• CopyeditingREGULAR TASKS• Preparing and scheduling social media calendars• Creating graphics for events and for regular posts• Design, update, and maintain websites• Prepare and schedule email marketing campaigns• Create, update, and maintain Excel spreadsheet

With upper management’s decision to strengthen our digital strategies, I was put in charge of a new department, Digital and Social Media. I had the freedom to more proactively seek digital solutions for the church. Most of my responsibilities stayed the same, though we were now able to focus more heavily on customer relations.ADDED AREAS OF RESPONSIBILITY• Managing all online support and counseling for website and social media visitorsADDED REGULAR TASKS• Ensuring timely and meaningful responses to all online queries via Customer Relationship Management software• Creation, training, and enforcement of CRM policies across all CCF• Regular coordination meetings with Communications, IT, and Internet ChurchACCOMPLISHMENTS• Redesigned website to increase visitor conversions, resulting in an average of 500 connections per week• Used Intercom to bring all email, Facebook messages, and website chat messages under one CRM platform• Created a workflow to resolve all customer service requests• Trained all departments with a strong digital component to use Intercom to answer questions directed to their department

My responsibilities were a better fit for the Campaigns and Communications department. Here I worked directly with church-wide campaigns, expanding my focus from overseas to including the larger local market.ADDED AREAS OF RESPONSIBILITY• Digital strategy for church-wide campaigns and communications• Enforcement of brand identity and proper use of copyrighted material for CCF’s 60 satellites, local and abroadADDED REGULAR TASKS• Development and maintenance of registration and donation sites for ministries, subsidiaries, partners, and events• Daily oversight of branding and social media activity of satellite locations• Regular coordination meetings with Campaigns and Communications• Setting and reporting project timelines, milestones, deliverables, and results to ManCom pastorsACCOMPLISHMENTS• Created an online platform to host disciple-making leadership webinars.• Created and enforced media guidelines for how the church should responsibly use digital materials by respecting digital intellectual property rights laws.• Released and enforced branding guidelines for satellite locations• Primary social media spokesperson for CCF at annual leadership seminar

I was assigned the task of leading the growing team. I reported directly to the Internet Church Pastor. While essentially functioning as the chief digital officer of CCF, I became the church’s digital expert in developing and expanding CCF’s mission and vision online. ADDED AREAS OF RESPONSIBILITY• Program manager for member acquisition, retention, and advocacy of overseas Filipino workers and other internationals through online and international seminars.• Project management of registration and donation websites for internal clients and events• Development, content strategy, and content management for mobile app, including live video, video on demand, and event promotion• Team management to ensure targets are met and team works together• Ad hoc coordination meetings with different departments and satellites• Supporting international projects in South and East Asia through online campaigns for awareness and fundraisingADDED REGULAR TASKS• Digital strategy planning and implementation for various evangelism, discipleship, and leadership programs• Managing social media and mobile app team• Web strategy, volunteer management, and art direction for CCF’s prayer and fasting eventsACCOMPLISHMENTS• Launched new CCF website and CCF mobile app in first major project management. • Partnered with Christian Vision, a UK charity organization, and yesHEis, a Christian Australian media startup, to launch a video-sharing app with over 1,000,000 downloads worldwide.• Pioneered a discipleship program for OFWs through a personal enrichment mentoring network.• Mobilized international leaders to help us acquire members in online evangelism campaigns.• Online volunteer management, relief distribution management, fundraising, and mobilization of churches for Typhoon Yolanda led to PHP 3 million in donations and 10,000 relief goods packed.• Live streamed to thousands of CCF members during prayer and fasting weeks, providing online prayer, counseling, and live support.

Our department, Internet Church, was tasked with bringing CCF services and products online. These included sermons, testimonies, training, donations, member management, and coaching. We were a pioneer team, dealing with everything nearly from scratch. My initial role grew quickly to address demand of CCF members in the Philippines and abroad for a digital CCF.AREAS OF RESPONSIBILITY• Community management and content creation for Facebook, Twitter, and YouTube• Web administration of corporate website• Graphic design for church-wide campaigns• Digital strategy for CCF online services, products, and leadership programsREGULAR TASKS• Production of online creative content for social media campaigns• Real-time livestream chat moderation• Social media and website comment moderation• Web administration of corporate website• Art direction and copy editing of weekly newsletterACCOMPLISHMENTS• Organized and launched an e-learning discipleship and leadership training platform.• Established weekly livestream for Sunday services.• Launched an online donations page with integration to two third-party payment gateways.• Spearheaded art direction for two weekly newsletters, a biannual booklet, and the Sunday message PowerPoint presentation.• Built an archive of all sermon media since 2008.