Michael Bergmann Email & Phone Number

Atlanta, Georgia, US

San Francisco, California, US

- Led demand generation strategy and execution for all demand channels, including paid acquisition, email, SEO, website, events, and ABM, resulting in marketing-owned channels generating 80% of new business opportunities each month.- Built a repeatable and scalable opportunity pipeline engine, to hit monthly and quarterly targets, enabling the company to.

San Francisco, California, US

San Francisco, California, US

- Led digital acquisition strategy from planning to execution, including management and testing of paid search, display, retargeting, video, review sites, conversion rate optimization, content distribution, and database buys, to grow Zenefits customer base.- Executed restructure of paid search accounts through keyword segmentation and tiered bidding.

Redwood City, CA, US

-Generated and oversaw paid search strategy for premier video game brands (FIFA, Dragon Age, and Battlefield), ensuring key metrics for campaigns were achieved.-Managed monthly paid search budgets of $600,000+ across all video game brands to surpass ROI performance goals.-Restructured the search account for online gaming platform, Pogo, by implementing SEM.

San Francisco, CA, US

- Manages Practice Fusion’s paid search strategy, scaling the account from $100K to over a million dollars in spend per month.- Manages A/B testing of conversion rates through Optimizely, including development and execution of experiments, resulting in a 30% increase in sign-up conversion rate.- Identifies new areas of marketing growth, including video and.

Foster City, CA, US

- Attained ROI goals through optimization of over 1,000 paid search and display campaigns.- Managed over a million keywords on Google Adwords (Search, Display) and Bing Ads, resulting in $20 million dollars of annual spend.- Performed in-depth quantitative analyses to identify areas of opportunity for keyword expansion.- Supervised a team responsible for.

Foster City, CA, US

- Generated and launched over 500 online marketing campaigns independently on Google Adwords (Search, Display) and Bing Ads.- Increased the monthly revenue spend for the Google Display Network by 200%, resulting in over $500,000 in monthly spend, while achieving ROI goals.- Optimized keyword bids through testing to achieve ROI goals.- Increased click.

- Evaluated and graded search results from guidelines provided by trainers, based on user experience, relevancy, and user intent.- Met and exceeded productivity expectations by 100%, while making high quality judgments.- Learned new relevancy training weekly and implemented training the same day.- Advanced understanding of guidelines and user intent.

Davis, CA, US

- Managed a variety of marketing research activities to assist senior partners with projects for clients in the medical technology industry.- Conducted marketing research including: secondary research, data collection organization, and translation of data into final deliverables for clients.- Worked with a team to develop a marketing campaign which.

Irvine, CA, US

- Recruited, trained, and evaluated employees in painting houses, marketing, and customer satisfaction.- Consistently met and exceeded sales goals and product quotas by selling over $55,000 worth of services.- Developed interpersonal skills by negotiating and closing contracts with customers regarding services.- Publicized to over one thousand customers by.

Bachelors, Economics And Communications

Education record