Michael Bergmann Email & Phone Number

Atlanta, Georgia, Us

San Francisco, California, Us

- Led demand generation strategy and execution for all demand channels, including paid acquisition, email, SEO, website, events, and ABM, resulting in marketing-owned channels generating 80% of new business opportunities each month.- Built a repeatable and scalable opportunity pipeline engine, to hit monthly and quarterly targets, enabling the company to achieve an average annual revenue growth rate of 60% for the past 7 years, and justifying a marketing budget increase from $3mm annually in 2016 to $12mm in 2022.- Overhauled paid acquisition campaign performance through account restructure, bid optimization,channel mix, and refined targeting, leading to a 20% decrease in cost per opportunity and scaling of paidacquisition budget from $2mm to $8mm annually.- Hired, managed, and developed a full-stack Marketing team of 7, comprising paid acquisition, emaillifecycle, content strategy, marketing operations, website, SEO, and event management, while maintaining a company high team eNPS.- Developed a custom marketing database prospecting strategy utilizing 3rd party data and contractors,increasing the marketable database from 60,000 contactable leads to over 400,000 which drove 30% ofnew business opportunities a month.- Created and executed a new email campaign and lifecycle strategy, increasing email driven opportunities to 6,000 a year up from 1,000, by sending over 500k emails a month, up from 70k a month.- Implemented cross functional marketing technology projects from ideation to completion, including lead scoring, lead attribution, CMS website launch, and signup funnel improvements, resulting in 100% increase in deals closed per rep, and a 200% overall increase in funnel conversion.- Developed marketing kpis, forecasting methodology, and dashboards, utilizing Salesforce, Looker, andTableau to measure overall marketing and campaign effectiveness, and progress towards goals and budgets.

San Francisco, California, Us

San Francisco, California, Us

- Led digital acquisition strategy from planning to execution, including management and testing of paid search, display, retargeting, video, review sites, conversion rate optimization, content distribution, and database buys, to grow Zenefits customer base.- Executed restructure of paid search accounts through keyword segmentation and tiered bidding strategy, increasing spend by 100% and reducing CPLs by 50%.- Managed Direct Mail initiative, from devising offer tests, selecting mailing lists, and driving the creation of creative assets to determine the highest ROI offer.- Communicated consistently with the sales organization to track acquired leads throughout the entire funnel, including qualification with SDRs, demos, wins, and optimizing for top ROI channels.- Generated upper funnel demand through digital distribution of thought leadership, including ebooks, whitepapers, and webinars, across industry email lists, social channels, and content platforms.

Redwood City, Ca, Us

-Generated and oversaw paid search strategy for premier video game brands (FIFA, Dragon Age, and Battlefield), ensuring key metrics for campaigns were achieved.-Managed monthly paid search budgets of $600,000+ across all video game brands to surpass ROI performance goals.-Restructured the search account for online gaming platform, Pogo, by implementing SEM best practices leading to 30% monthly revenue growth over five consecutive months. -Launched new bidding platforms and channels to expand audience reach and increase new user growth, thus driving incremental traffic.-Developed and communicated weekly reports on campaign performance, including insights, learnings, and recommendations, to market strategists.

San Francisco, Ca, Us

- Manages Practice Fusion’s paid search strategy, scaling the account from $100K to over a million dollars in spend per month.- Manages A/B testing of conversion rates through Optimizely, including development and execution of experiments, resulting in a 30% increase in sign-up conversion rate.- Identifies new areas of marketing growth, including video and display channels, and analyzes for scalability opportunities.- Implemented third-party bid management software to optimize paid search campaigns and meet ROI goals.- Supervises and coordinates paid search team to manage deadlines, quarterly goals, and daily progress against overall marketing strategy.

Foster City, Ca, Us

- Attained ROI goals through optimization of over 1,000 paid search and display campaigns.- Managed over a million keywords on Google Adwords (Search, Display) and Bing Ads, resulting in $20 million dollars of annual spend.- Performed in-depth quantitative analyses to identify areas of opportunity for keyword expansion.- Supervised a team responsible for growing and optimizing 2nd-tier trading platform campaigns.- Trained team members on best practices for ad copy writing, optimization, campaign launches.

Foster City, Ca, Us

- Generated and launched over 500 online marketing campaigns independently on Google Adwords (Search, Display) and Bing Ads.- Increased the monthly revenue spend for the Google Display Network by 200%, resulting in over $500,000 in monthly spend, while achieving ROI goals.- Optimized keyword bids through testing to achieve ROI goals.- Increased click through rates and quality scores through extensive ad copy testing.

- Evaluated and graded search results from guidelines provided by trainers, based on user experience, relevancy, and user intent.- Met and exceeded productivity expectations by 100%, while making high quality judgments.- Learned new relevancy training weekly and implemented training the same day.- Advanced understanding of guidelines and user intent.

Davis, Ca, Us

- Managed a variety of marketing research activities to assist senior partners with projects for clients in the medical technology industry.- Conducted marketing research including: secondary research, data collection organization, and translation of data into final deliverables for clients.- Worked with a team to develop a marketing campaign which researches competing products.- Designed and assembled reports and marketing deliverables for prospective clients.- Facilitated and maintained relationships with clients by calling and evaluating customer satisfaction.

Irvine, Ca, Us

- Recruited, trained, and evaluated employees in painting houses, marketing, and customer satisfaction.- Consistently met and exceeded sales goals and product quotas by selling over $55,000 worth of services.- Developed interpersonal skills by negotiating and closing contracts with customers regarding services.- Publicized to over one thousand customers by going door to door and ‘cold calling’, which helped College Works Painting become one of the largest painting contractors in the country.- Completed projects on time and within budget by managing and budgeting wisely.- Oversaw employees’ work ensuring that customers’ needs and expectations were met.- Organized and maintained payroll and tracked expenses for 10 employees.- Generated new development deals for a real estate development company that focuses on multi-family residential projects, including real-estate market analysis.

Bachelors, Economics And Communications

Education record