Michael Eckardt Email and Phone Number
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Experienced product and program manager in international B2B and B2C business. Driving REAL projects from solution concept, value proposition to industrialized and successfully sold products worldwide. Strongly target and content-oriented behavior.Bachelor in marketing and business, Master in electrical engineering (both ETH Zuerich), combined with 7 years mobile phone semiconductor industry, 7 years hearing instrument and accessory B2B business 6+ years in true wireless earbud B2B2C business.Specialties: - Exploration of new business opportunities- Getting projects done- Complete solution thinking from pre- to after-sales- Multi-site and multi-cultural experience- Highest market-, customer- and user-focus- Managed complex projects, people management in interdisciplinary teams- Market research to UX-driven product/solution definition and design-in
Sonova Group
View- Website:
- sonova.com
- Employees:
- 4813
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Senior Program Manager Business DevelopmentSonova Group Jul 2021 - PresentZurich, SwitzerlandThis was the time to translate business opportunities into innovative solutions and products. The acquisition of the Sennheiser Consumer division opened up additional new opportunities.With the implementation of the previously developed platforms into marketable solutions, my role is now closer to classic product management again.Activities:Regulatory activities - detailed development of product and marketing strategy - definition of sales channels - detailed definition of product and app performance - development of marketing tools - launch of solutions on the market.
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Senior Program Manager Business DevelopmentSonova Group May 2015 - Jun 2021Staefa, SwitzerlandStarted up a strategic project for concept development, including solution concepts, working prototypes, business models and marketing mix concepts.Activities:Identification of new business opportnities - interdisciplinary alignment - market research - development of new product platform projects - user centered design - selection of industry partners - building up dynamic enduser FAQ page from scratch
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Side Activity: Mobile App To Support Hard Of Hearing For Phone CallsSonova Group Apr 2018 - Apr 2019SwitzerlandAn exiting side project worth to mention in my role of product management. myCall-to-Text was an application transcribing phone calls live, and the first app generating topline from subscription model (in-app-purchase).Activities:Selection of industry partner - Requirements specification - Branding and UX of the app - Clinical study execution - Marketing launch activities - launch of the app under the Phonak brand.
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Side-Activity: Ideation Exploration At Sonova StäfaSonova Group Jun 2016 - Jun 2017Zurich, SwitzerlandSignificant involvement in the operational execution of an HR idea to promote innovative behavior at the Stäfa site. The "IdeaGym" platform was launched and successfully implemented with the aim of promoting product innovation.The finalist teams had to compete live and against the CoStar guidelines on stage.
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Category Manager Wireless Connectivity SolutionsPhonak Oct 2013 - Apr 2015Stäfa, SwitzerlandManaging an interdisciplinary team to further boost the Wireless Connectivity Solutions in Phonak and Unitron (excl. Roger products). From new product and solution ideas, to requirements, launch concepts and market introductions, our team did it all.The result: upgraded solutions for the Phonak Venture platform (ComPilot II, TVLink II, DECT II, PilotOne II), and new innovations such as ComPilot Air II, EasyCall, EasyCall II and Remote Control Apps turned the Phonak accessory portfolio into one of the richest in the industry.Activities:Team management - recruiting - portfolio management - launch planning and execution -
Senior Product Manager Hearing InstrumentsPhonak Ag / Sonova Feb 2008 - Sep 2013SwitzerlandDigital Wireless Accessories (DWA) from Phonak make so much difference for hearing impaired people.Managing and expanding those key technologies and end user solutions, from ideas to concepts, from requirements to final solutions such as ComPilot, Click'nTalk, RemoteMic, TVLink, TVLink S is a passion, allowing people to understand phone calls or watching TV in a stereo quality they have not imagined before.Activities: Idea generation - Market & competition analysis - Understanding user needs - Specification of the solution - definition of marketing mix - driving the development and marketing launch activities - product launches and in-market-management
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Key Account Product Marketing ManagerNxp Semiconductors Aug 2006 - Jan 2008Gradual transition to dedicated customer marketing for a top3 player in telecom industry -
Product Marketing ManagerPhilips Semiconductors Bv Apr 2005 - Jun 2006SwitzerlandDevelopment of new business strategies for a Tier1 cellular customers.Definition, setup and coachwork of the dedicated technical support team.In this role I managed the customer interface to ensure a smooth business between 2 companies.The new business model was operational for high volume production. -
International Product ManagerPhilips Semiconductors Bv Jan 2004 - Mar 2005SwitzerlandMarketing, Business Development Cellular System Solutions with focus on GSM/GPRS/EDGE.Management for leading 2G Mobile Phone Platform solutions to address the increasing price erosion and short TTM cycles.Analysis of operator specifications for 2.xG cellular solutions.Business case development & specification for a new multimedia-rich EDGE cellular system solution (today in high volume production at two tier1 customers).Guidance of the R&D team with focus on the baseband and power management development.Apply all required quality processes in an environment of constant time pressure.Writing and deployment of promotion material (press-releases, leaflets, etc).Key area of activities: Zurich, LeMans (F), Sophia-Antipolis (F), Nuremberg (D), Seoul (Korea).Global mobility is a key aspect of this position, as well as working interactively within this multi-site organization and the ability to guide interdisciplinary teams to top performance for high quality results.
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Marketing Manager Low Power Wireless Solutions 'Zigbee'Philips Semiconductors Bv May 2002 - Dec 2003SwitzerlandCustomer and market requirement analysis.Specification and Positioning of Low Power wireless solution ZigBee .Market and competitor research for low power wireless technologies.Full ownership of business case calculation for ZigBee projects.Setup and deployment of the ZigBee marketing strategy.Active role in the IEEE standardization gremium.Close collaboration and guidance of the R&D activities.Customer acquisitions.Promotion to Corporate Grade 70
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Cad R&D Engineer, Tools&Flows SpecialistPhilips Semiconductors Bv Jun 1997 - Apr 2002Zurich, SwitzerlandVery High Integrated digital design activity.Introduction of VHDL coding into the company.Company-wide consulting of dedicated tools and design flows for IC design.Course trainer for various design tools.Digital ASIC design.Introduction of Data Management systems for high quality design.Highly efficient learning of soft-skills in an worldwide operational multi-cultural, multi-site organization.Promotion up to group-leader level.
Michael Eckardt Skills
Michael Eckardt Education Details
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Dipl. El. Ing. Eth -
Certificate -
Post Graduate Study "Betriebswissenschaften"
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Company ProgramsLeadership, Project Management, Marketing
Frequently Asked Questions about Michael Eckardt
What company does Michael Eckardt work for?
Michael Eckardt works for Sonova Group
What is Michael Eckardt's role at the current company?
Michael Eckardt's current role is Senior Program Manager Business Development at Sonova Group.
What is Michael Eckardt's email address?
Michael Eckardt's email address is michael.eckardt@gmx.ch
What schools did Michael Eckardt attend?
Michael Eckardt attended Eidgenössische Technische Hochschule Zürich, Sgmi Management Institut St. Gallen, Eth Zürich, Company Programs.
What are some of Michael Eckardt's interests?
Michael Eckardt has interest in Leadership, Innovation, Turn Ideas Into Products, Creating Customer Benefit.
What skills is Michael Eckardt known for?
Michael Eckardt has skills like Ic, Competitive Analysis, Telecommunications, Asic, Product Marketing, Semiconductors, Wireless, Product Management, Product Launch, Integrated Circuit Design, Crm, R&d.
Who are Michael Eckardt's colleagues?
Michael Eckardt's colleagues are Andrea Ghirardello, Beate Sohm, Robert Baur, Mateusz Król, Heena Pandya, Daniel Ibarra, Erika Gordo.
Not the Michael Eckardt you were looking for?
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Michael Eckardt
Looking For The Opportunity To Purchase A Smb In The Mfg Space In The Kw/Stratford Area Where Respect, Integrity And Transparency (Vis-A-Vis Seller, Employees And Buyer) Play As Significant A Role As Transaction Value.New Hamburg, On5sentex.ca, odg.com, argoatv.com, odg.com, bocknorthamerica.com -
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Michael Eckardt
Bretten -
2web.de, vodafone.com
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