Michael Eckardt Email & Phone Number

Zurich, Switzerland

This was the time to translate business opportunities into innovative solutions and products. The acquisition of the Sennheiser Consumer division opened up additional new opportunities.With the implementation of the previously developed platforms into marketable solutions, my role is now closer to classic product management again.Activities:Regulatory activities - detailed development of product and marketing strategy - definition of sales channels - detailed definition of product and app performance - development of marketing tools - launch of solutions on the market.

Staefa, Switzerland

Started up a strategic project for concept development, including solution concepts, working prototypes, business models and marketing mix concepts.Activities:Identification of new business opportnities - interdisciplinary alignment - market research - development of new product platform projects - user centered design - selection of industry partners - building up dynamic enduser FAQ page from scratch

Switzerland

An exiting side project worth to mention in my role of product management. myCall-to-Text was an application transcribing phone calls live, and the first app generating topline from subscription model (in-app-purchase).Activities:Selection of industry partner - Requirements specification - Branding and UX of the app - Clinical study execution - Marketing launch activities - launch of the app under the Phonak brand.

Zurich, Switzerland

Significant involvement in the operational execution of an HR idea to promote innovative behavior at the Stäfa site. The "IdeaGym" platform was launched and successfully implemented with the aim of promoting product innovation.The finalist teams had to compete live and against the CoStar guidelines on stage.

Stäfa, Switzerland

Managing an interdisciplinary team to further boost the Wireless Connectivity Solutions in Phonak and Unitron (excl. Roger products). From new product and solution ideas, to requirements, launch concepts and market introductions, our team did it all.The result: upgraded solutions for the Phonak Venture platform (ComPilot II, TVLink II, DECT II, PilotOne II), and new innovations such as ComPilot Air II, EasyCall, EasyCall II and Remote Control Apps turned the Phonak accessory portfolio into one of the richest in the industry.Activities:Team management - recruiting - portfolio management - launch planning and execution

Switzerland

Digital Wireless Accessories (DWA) from Phonak make so much difference for hearing impaired people.Managing and expanding those key technologies and end user solutions, from ideas to concepts, from requirements to final solutions such as ComPilot, Click'nTalk, RemoteMic, TVLink, TVLink S is a passion, allowing people to understand phone calls or watching TV in a stereo quality they have not imagined before.Activities: Idea generation - Market & competition analysis - Understanding user needs - Specification of the solution - definition of marketing mix - driving the development and marketing launch activities - product launches and in-market-management

Gradual transition to dedicated customer marketing for a top3 player in telecom industry

Switzerland

Development of new business strategies for a Tier1 cellular customers.Definition, setup and coachwork of the dedicated technical support team.In this role I managed the customer interface to ensure a smooth business between 2 companies.The new business model was operational for high volume production.

Switzerland

Marketing, Business Development Cellular System Solutions with focus on GSM/GPRS/EDGE.Management for leading 2G Mobile Phone Platform solutions to address the increasing price erosion and short TTM cycles.Analysis of operator specifications for 2.xG cellular solutions.Business case development & specification for a new multimedia-rich EDGE cellular system solution (today in high volume production at two tier1 customers).Guidance of the R&D team with focus on the baseband and power management development.Apply all required quality processes in an environment of constant time pressure.Writing and deployment of promotion material (press-releases, leaflets, etc).Key area of activities: Zurich, LeMans (F), Sophia-Antipolis (F), Nuremberg (D), Seoul (Korea).Global mobility is a key aspect of this position, as well as working interactively within this multi-site organization and the ability to guide interdisciplinary teams to top performance for high quality results.

Switzerland

Customer and market requirement analysis.Specification and Positioning of Low Power wireless solution ZigBee .Market and competitor research for low power wireless technologies.Full ownership of business case calculation for ZigBee projects.Setup and deployment of the ZigBee marketing strategy.Active role in the IEEE standardization gremium.Close collaboration and guidance of the R&D activities.Customer acquisitions.Promotion to Corporate Grade 70

Zurich, Switzerland

Very High Integrated digital design activity.Introduction of VHDL coding into the company.Company-wide consulting of dedicated tools and design flows for IC design.Course trainer for various design tools.Digital ASIC design.Introduction of Data Management systems for high quality design.Highly efficient learning of soft-skills in an worldwide operational multi-cultural, multi-site organization.Promotion up to group-leader level.

Master Of Science - Ms, Electrical Engineering, Dipl. El. Ing. Eth

Seminar, Strategic Innovation, Certificate

Activities and Societies: 3 Day intensive seminar about Strategic Innovation1. Framework for strategic innovation 2. Systemic innovation.

Mba, Post Graduate Study "Betriebswissenschaften"

Post graduate study „Betriebswissenschaften“ (comparable to masters of business administration) at the federal technical institute.

Leadership, Project Management, Marketing

1999 Project Manager course 2002-2006 various core-curriculum trainings, such as Cross-Funktional Leadership, Intercultural Exchange