Michael Dinh Email & Phone Number

Los Angeles , Ca, Us

Creative Ops. Lead the day-to-day of forecasting, scoping, project intake, resourcing and workload capacity reporting, stakeholder management, status and timeline share outs. Maintain tools and tech stack with implementation to new software to optimize team output. Lead and manage special projects. Manage vendors, third parties and operation budget. Owner of the project management tools and digital asset management system. Hub of the creative team spoke; copy, design, video and photography. Track projects and report out monthly, quarterly and annually. YOY average of 40 projects per month with an average of 5 assets per project totally to 2,000+ assets delivered annually.

Beverly, Massachusetts, Us

-Redesigned of all of the core capabilities and key areas of focus (client presentation decks) -Editor of blog articles using the audience profile to guide the direction and content -Created custom messaging and marketing communications for special request client presentation-Helped refine and hone in on key value propositions through market assessments, competitive analysis and stakeholder engagement -Created corporate communications for mergers and value propositions and messaging for key stakeholder audiences

-Create and execute brand and digital marketing strategies for clients in the food and beverage, home goods, nutrition and lifestyle industries -Perform market assessments and create buyer personas to uncover key buying decisions, media consumption patterns, and buying decision cycles in order to make targeted campaigns for key results in awareness, acquisition and retention -Develop e-commerce marketing plans with measurable KPIs to ensure goals are met and ROIs are realized

Own the marketing communications road map with an emphasis on establishing the brand voice, positioning, and uncovering decisive buying criteria. Perform market assessments, buyer persona and segmenting, and brand health evaluations.

Senior Brand Manager working closely with Product Development and Design Team.- End to end brand development for multiple brands- Market assessments & marketing plans- Collaborate with teams to create brand story, logo, guidelines and position in market- Pricing and P&L responsibilities- Identify offline/online sales channels and marketplaces- Identify and work with Influencers for affiliate marketing opportunities- Editorial calendar for social media and promotion planning- Coordinate and assist in the execution of product and lifestyle photography- Assist in the streamlining of digital activity [websites, digital advertising]- Write copy for brand and product marketing

Houston, Tx, Us

-Worked closely with Account Managers and Sales Consultants to scope prospective Web Development Projects-Created proposals with details of the scope of work, features/ functionality, and budget/ cost- Internal resource planning, organizing, and leading projects with a high level of attention to the details that are related to risk and control- Regular internal as well as client facing communication for progress updates, threats to deadlines, while maintaining project scope- Working with designers and developers to maximize productivity, streamline efficiency and workflow- Initiatives with key department heads and team leads for continuous improvement of performance, quality, overall deliverables

New York, New York, Us

• Planned, developed, and executed the branding for unique and exciting consumer brands in various markets including textiles and apparel, retail, restaurant/hospitality• Collaborated with design agencies to create custom branding, specific brand guidelines, and marketing collateral • Researched, analyzed and executed campaigns using Google AdWords, Facebook, as well as traditional print media. • Aligned businesses with key strategic partners and vendors.

• Managed the reverse logistics SCM of the mobile device program• Worked with account managers to provide daily reports on T-Mobile, AT&T, HTC repair operations• Developed proposals to respond to regular RFQ process for a multitude of programs• Analyzed revenues and costs to report profit margins from operations of all programs• Maintained contractual KPIs through stringent quality programs and processes