Helping businesses invest and grow in Victoria. Business Development, Investment & Facilitation

Built a team of commercially orientated marketing professionalsSet and realized a vision and strategy to double the business in five yearsAchieved strong market share growth in all categories through core brand growth, new brand launches and innovation

Lead MLA's marketing group in the provision of marketing and business development services to grow demand for Australian red meat.Grew value of domestic beef and lamb sales through innovative marketing programsLead the creation of a new industry-wide brand Australia positioning rolled out globally underpinning strong export growth of Australian beef and lamb

Lead the national sales and marketing function at Top Cut Foods (Simplot Australia) providing meat and meal solutions to food service customers including many of Australia's leading hotel groups, restaurants, and caterers.Restructured national accounts to improve profitable growthLifted sales capability through training & development, measurement and incentive programs.

Lead Spirits, Cider and Soft drinks sales and marketing groupDrove strong double digit growth in Cider category through repositioning of Strongbow brand Improved RTD/Spirits category profitability through implementation of price pack architecture strategyRestructured and profitably grew non-alcohol beverage portfolio

Worked in Australian & New Zealand markets as well as UK & Europe driving growth of Mars iconic chocolate and sugar confectionery brands.Doubled size of M&M's brand in Australia including launch of "blue" and mini M&M'sGrew Starburst and Skittles brands with innovative new products and communications.