Michael Edmondstone Email & Phone Number

Edinburgh, Scotland, United Kingdom

• Onsite SEO: keyword research, meta descriptions, headline, content optimisation.
• Writing shareable blog posts for FoES campaigns.

London, United Kingdom

• Created persuasive content to promote the Trees for Cities schools programmes, through press releases, blogs and other public facing content.
• Increased traffic to the Trees for Cities website through multi-channel marketing and communications activities. This included, but was not limited to: o Press release writing and distribution o Writing and maintaining.
• Executed production of promotional marketing materials including films, flyers, posters, roll-up banners and onsite content (using Canva and Photoshop).
• Managed the production of a promotional film that won Bronze in its category in the 2020 Charity Film Awards.
• Regularly liaised with schools and local authorities to promote schools programmes.
• Wrote and updated key messages: managing, updating and storing copy templates and content guidelines to ensure copy was accessible, up to date and consistent across channels.

London, United Kingdom

• Wrote engaging content for blog and maintained media content library
• Instructed groups of children during residential trips and outdoors sessions, using the outdoor environment to provide a creative method of supporting class-based work across the curriculum.
• Administered payroll and pensions, delivered new starter inductions and any other administration business.

London, United Kingdom

• Managed end-to-end content marketing campaigns, from ideation and strategy to closure and reporting.
• Ran and supervised large scale marketing and strategy campaigns in partnership with clients and third parties.
• Organised and managed events, e.g. live-streamed influencer panel discussions and promotional events.
• Managed a team of four.
• Demonstrated ability to work well under pressure, working to tight deadlines on multiple projects at a time.
• Responsible for strategy to drive hugely increased volumes of traffic to clients’ websites.

Camden Town

• Creating content, managing competitions, liaising with journalists, influencers and editors to get content published on behalf of clients.
• Delivering first class copy and proofreading copy on a wide range of subjects for B2C audience.
• Understanding of market specificities and providing copy that fits culture and way of communicating.
• PR face for Forward3D’s growing SEO team and go-to guy for top-end website outreach.
• Managing and training a team of seven.
• Enjoyed proven success across a broad range of vertical markets (Law, Finance, Fashion, Retail, Travel).

London

• Daily monitoring of online media (newspapers, journals, blogs).
• Summarising and reporting on content that was relevant to The Small Business Consultancy's mission, to 'maximise employment and self employment opportunities for people with the highest barriers to employment through.
• The Small Business Consultancy (2009 - 2015) was a national social enterprise that supported troubled youths in using business to change their own lives. They helped over 6,000 people across the UK make a fresh start.

Liverpool Street, London

• Assimilating news streams and paraphrasing the information with subject optimization. The information was sold to clients including think tanks and PR firms.

Dar-es-Salaam

• Sourcing and writing news stories.
• Interviewing various politicians, business leaders and high profile public figures while reporting on national events.
• Sub-editing, proof-reading, writing headlines and helping with page layout. I wrote a weekly column as well as features and splashes.

London, United Kingdom

Wrote investigative features for this monthly magazine. Topics included investigating facilities for homeless people in London.

Hounslow

Responsible for reporting, vox pops, interviews etc. Also responsible for maintaining blog.

Online

Writing original copy for online magazine. Topics include sport, music and human interest.

Bachelor'S Degree, Philosophy

Nctj, Journalism