Michael Ball Email & Phone Number

London, United Kingdom

Co founded Traverse Events in 2012, followed by Traverse Connect in 2016.Traverse run some of the largest digital influencer events in the UK and Europe including the Traverse conference, Traverse Mingle, KeyFrame and many others.Traverse Connect works with brands, destinations and agencies to ensure that they the most from their influencer marketing.

London

A Global social media site and networking event facility established in Sydney. Travel Massive is a networking opportunity for people in the travel industry. The first event was run in March 2010 in Sydney. Travel Massive is now a network of over 80 chapters worldwide, I work with the global team as well as managing the London chapter, which holds the largest of the regular events.Key Achievements • Helping Travel Massive grow from one event with six people to over 80 events… Show more A Global social media site and networking event facility established in Sydney. Travel Massive is a networking opportunity for people in the travel industry. The first event was run in March 2010 in Sydney. Travel Massive is now a network of over 80 chapters worldwide, I work with the global team as well as managing the London chapter, which holds the largest of the regular events.Key Achievements • Helping Travel Massive grow from one event with six people to over 80 events globally, averaging over 80 attendees each.• Personally organising and attending all London events and increasing attendances from around 20 to over 100 (on average) attendees.• Sourcing sponsors and partners for London events as well as making relevant contacts for some of the other cities. Sponsors for the London events include Frommers Travel Guides, Expedia and G Adventures. Globally sponsors have included Virgin Atlantic and Google. Responsibilities• Organising and running the monthly London Travel Massive, typically with 70-120 attendees• Key travel industry contacts including tier one bloggers in both the UK and abroad, key industry startups and established travel companies• Coordinating the media and sponsorship for all events globally Show less

London

I am available for consultancy and freelance work, including training days, writing, marketing (including social media) campaign management and events management. Please feel free to get in contact with me for more information about what I can offer or with any questions at all.Brands I have worked with include Expedia, Contiki, Hertz, Asend, Visit Denmark, Canadian Tourism Commission, 3 Mobile, MSC Cruises, DFDS Seaways, Hotel.info, Trek America, Travel Junction, Low Cost Holidays, TNT… Show more I am available for consultancy and freelance work, including training days, writing, marketing (including social media) campaign management and events management. Please feel free to get in contact with me for more information about what I can offer or with any questions at all.Brands I have worked with include Expedia, Contiki, Hertz, Asend, Visit Denmark, Canadian Tourism Commission, 3 Mobile, MSC Cruises, DFDS Seaways, Hotel.info, Trek America, Travel Junction, Low Cost Holidays, TNT Magazine, Hearst, Generator, Lonely Planet, Pinterest, plus many more. Show less

London, United Kingdom

Took over the marketing and social media for the Eating London side of Eating Europe Food Tours on a six month contract ahead of the brands transition into one centralised brand for all of Europe.Responsibilities • Running of all Eating London social media accounts including Facebook, Twitter, Pinterest and Google+• Setting up social media marketing campaigns • Managing budgets for Eating London’s marketing and social media campaigns including promoted and target posting on… Show more Took over the marketing and social media for the Eating London side of Eating Europe Food Tours on a six month contract ahead of the brands transition into one centralised brand for all of Europe.Responsibilities • Running of all Eating London social media accounts including Facebook, Twitter, Pinterest and Google+• Setting up social media marketing campaigns • Managing budgets for Eating London’s marketing and social media campaigns including promoted and target posting on Facebook • Management of the Eating London blog including all blogger outreach campaigns and the WordPress site• Writing for the Eating London blog • Copywriting for the Eating London website• Management of all paid advertising • Setting up and managing partnerships with related tourism, hospitality and travel brands for joint promotions and campaigns Show less

London, United Kingdom

TTG (Travel Trade Gazette) is a travel trade magazine founded over 60 years ago. In November 2013 TTG underwent a management buyout and split from United Business Media (UBM) to become TTG Media Limited. The brand includes the TTG and ttgluxury print magazines, ttgdigital.com, the Cohort events for luxury travel, TTG On Tour events and the TTG Travel Awards. I joined in January 2014 as the company was undergoing many changes in the aftermath of splitting from UBM.Responsibilities… Show more TTG (Travel Trade Gazette) is a travel trade magazine founded over 60 years ago. In November 2013 TTG underwent a management buyout and split from United Business Media (UBM) to become TTG Media Limited. The brand includes the TTG and ttgluxury print magazines, ttgdigital.com, the Cohort events for luxury travel, TTG On Tour events and the TTG Travel Awards. I joined in January 2014 as the company was undergoing many changes in the aftermath of splitting from UBM.Responsibilities • Coordinating TTG events, of which there are over 50 annually.• Writing and implementing marketing plans for all events, including the TTG Travel Awards – an event for almost 1000 people held at the Lyceum Theatre and Savoy Hotel• Coordinating and managing TTG’s social media channels • Writing and following process workflows to coordinated events management between TTG and an external events company• Managing circulation and subscriber information for the magazine• Website updates (using Webvision CMS)• HTML email marketing (using Adestra)• Management of and reporting from the TTG contact database of over 90,000 records Show less

London

Running social media for CyCell Limited, a company formed in 2012 that specialises in simplified mobile phones for children and the elderly.• Starting social media accounts across several platforms from scratch• Running social media accounts for two brands across a combined 10 platforms• Setting up and running all social media marketing campaigns across the brands• Online marketing• Setting up blogger campaigns• Working on blogger outreach programs including review… Show more Running social media for CyCell Limited, a company formed in 2012 that specialises in simplified mobile phones for children and the elderly.• Starting social media accounts across several platforms from scratch• Running social media accounts for two brands across a combined 10 platforms• Setting up and running all social media marketing campaigns across the brands• Online marketing• Setting up blogger campaigns• Working on blogger outreach programs including review and sponsored posts as well as competitions and discussions• Setting up and creating content for the brand blog on Wordpress • Working on PPC and liaising with the company’s PR company on campaigns including the launch of two new products Show less

London, United Kingdom

• Working in the marketing team with a focus on online marketing and social media.• Using social media programs such as Twitter, Facebook and Pinterest for all of the hotels and bars.• Working on re-launching all 16 of the Red Carnation Hotels’ websites.• Collating monthly reports using Google Analytics• Heading up marketing for Food and Beverage across the brand.• Organising advertising for all hotels. This includes working with publications (online and print) and liaising… Show more • Working in the marketing team with a focus on online marketing and social media.• Using social media programs such as Twitter, Facebook and Pinterest for all of the hotels and bars.• Working on re-launching all 16 of the Red Carnation Hotels’ websites.• Collating monthly reports using Google Analytics• Heading up marketing for Food and Beverage across the brand.• Organising advertising for all hotels. This includes working with publications (online and print) and liaising with freelance designers and copywriters.• Maintaining the Red Carnation blog on Wordpress• Sourcing content and images for the websites and blog• Designing monthly newsletters (using InDesign)• Working closely with the PR team Show less

Key achievements Wrote articles for the magazine including Premiership and World Cup guides and features on adrenaline sports. (all available or request)Developed new key accounts for advertising.Set up and ran major events and competitions which have been featured on national television and in the London Evening Standard.Responsibilities Experience in marketing for the hospitality, sport and tourism sectorDeveloping strategic marketing communication plans for… Show more Key achievements Wrote articles for the magazine including Premiership and World Cup guides and features on adrenaline sports. (all available or request)Developed new key accounts for advertising.Set up and ran major events and competitions which have been featured on national television and in the London Evening Standard.Responsibilities Experience in marketing for the hospitality, sport and tourism sectorDeveloping strategic marketing communication plans for several establishments in the hospitality industrySocial Media marketing and brand awareness through all major online sites Creating business opportunities to increase revenue for the magazineProducing copy for articles and maintained the magazine blogReporting on several stories through published articles specifically for the magazine specialising in sports news and events, and the film, television and music industry Show less

Data Analysing, cleansing and re-formatting databases using Tribal Data Management ProgramsAccountable for improving the operation or the systems across the departmentCo-ordinating the annual review meetings project for several hundred children06 - 08 National Magazines, London

Project Management of magazine promotions Competitions ManagerSourcing prizesCo-ordinating over 30,000 competition entriesIntroducing new promotions marketing approachesOrganised promotions with companies such as Sky and Disney

Initially office administration developing to promotion based tasksAccountable for budget and reporting on financialsPromotion of the magazine through competitions