Michael E. Ferry Email & Phone Number

Cleveland, Ohio, United States

Cleveland/Akron, Ohio Area

Leading the Foundry’s corporate and community partnership strategy to creates opportunities for youth to use and appreciate our river and lake. Strategically develop business relationships across various platforms with corporate and community stakeholders. Develop and expand lasting relationships with community leaders and media representatives. Identify.

Cleveland/Akron, Ohio Area

• Engaged major donors and key stakeholders, via developing and implementing proactive programs and partnerships to increase visibility of museum with policymakers and the public.
• Cultivated, solicited and stewarded mid-market and major corporate sponsorships, resulting in unrestricted funds by over $385,000.
• Create and maintain associations with external organizations and industry-based coalitions ensuring strong relationships to leverage the museum’s priorities.
• Lead all aspects of legislative relationships on local, state and national level.

Cleveland/Akron, Ohio Area

• Served as an advocate for entrepreneurial way of thinking, raising revenue and awareness of the art museum in the corporate community.
• Headed cultivating, acquiring, and stewarding investor and sponsor relationships.
• Identified opportunities and built strategic partnerships leading to winning results. Example included creating unique funded and in-kind sponsorships with major Northeast Ohio companies including B-Spot, Pierre’s Ice.

Cleveland/Akron, Ohio Area

• Built portfolio of corporate members to support the museum and broaden the audience through sponsorships and corporate memberships, increasing membership by 58% in less than one year.
• Identified, cultivated and secured new donors via researching outside opportunities, creating a pipeline to grow new and unique future resources.

Cleveland/Akron, Ohio Area

• Managed new subscriber acquisition including sales and pricing strategies through multiple channels including telemarketing, direct mail, e-mail, door crew, kiosk and special event programs. Reported to VP of.
• Executed special event programs throughout the community (I-X Center, Community Festivals) to grow business and brand awareness.
• Created and executed sales plan to maximize sales potential working with newspaper’s Editorial and Advertising Divisions, resulting in sales growth during declining market conditions.
• Managed $2 million, multi-channel acquisition budget including contract negotiation with multiple vendors. Led sales and marketing activity in a seven-day per week sales cycle.
• Initiated reverse telemarketing campaign generating 600+ new subscribers within six weeks.
• Utilizing tablet technology, developed mobile, field capability to collect new subscriber information including validating credit card at point of sale reducing office order entry expenses by 85%.

• Managed sales with staff of 76 employees with P& L accountability for annual sales of $5+ million.
• Hired, trained and developed sales and customer care team including creating incentive programs.
• Realigned workforce from 58 full-time teamster employees to 69 part-time teamster employees within a 90-day period. Guided reorganization from start to implementation delivering on budget and within goal.
• Realigned entire retail store delivery route configuration meeting departmental budget and operational needs. Designed communication plan to retailers and employees for successful launch.
• Created marketing plan for new product called “Early Sunday Edition” sold on Saturday at newsstands generating $700,000 additional revenue annually.

Delivered sales programs to meet needs of dynamic retail sales division at large metro newspaper organization.

Established a “501c3” tax status for department that led to significant fundraising gains.

Held sales and management positions during this period including manager of in-house Call Center with 45 employees, on team that wrote functional specs for in-house CRM system, and managed Sales Promotions in busy Circulation Department.

Throughout United States

Speaker at several national sales conferences. Presented on sales and marketing strategies for business growth. Also presented on "scan billing" in the retail environment.

B.A., Art History

Activities and Societies: Newspaper, Yearbook, started Fine Art newsletter and art lecture series for campus-wide audience.Earned a B.A..

M.A., Applied Communication Theory & Methodology

Education record

Wrote regular music column for "The Edsman" high school newspaper. Sports editor for yearbook. Varsity tennis team member.

Education record