Michaele Leare Email & Phone Number

Manchester, New Hampshire

Salem, Nh

Northeast Rehab is a comprehensive network of 4 acute rehab inpatient hospitals, home care division and over 20 outpatient clinics providing rehabilitation services to the Massachusetts and New Hampshire marketsCollaborate with stakeholders including the CEO, Vice Presidents, Regional Directors, Program Directors and Clinic Managers to assess their needs and deliver solutions to meet their goalsProject Manager for complete redesign and subsequent maintenance of website (www.NortheastRehab.com) with the goal to improve user experience and drive revenueResponsible for development of unique content for website and social media channels including news stories, patient stories and videos; Manage production of corporate videography and photography including concepts, scripts and editingResponsible for marketing and operational needs related to corporate eventsDevelop copy and design all marketing materials to support the growth of all company divisions in alignment with corporate branding standardsImplemented web-based project management system to improve department productivity and the delivery of quality of client servicesMaintain community presence through promotion and support of NRH Speakers Bureau and sponsorship participationsOversee online marketing campaigns including social media, monthly emails, newsletters and advertisingProvide bi-monthly performance report and recommended plan for improvement on social media channels Build referral-based relationships with physician groups and acute care hospitals through promotion and execution of lunch-based presentations by NRH clinical staff

Specializing in the development and execution of effective marketing campaigns for companies looking to enhance their business strategy with a solid, dedicated approach to marketing. Whether you provide a service or product to your customers, we will help you create market awareness of your offering and develop the marketing and communications tools necessary to retain your current clients and grow your customer base.We offer expertise in the following areas: Brand Development and Marketing Awareness Direct Mail Campaigns Email Communication Event Promotions Sales and Presentation Materials Messaging Strategies

My responsibilities and key accomplishments at Landmark Benefits are outlined below. Landmark Benefits continues to be a client for Beyond Marketing, LLC.Managed initiative to overhaul corporate image and messaging strategy to more effectively communicate value proposition and present a more consistent brand in the marketplace.Developed collateral and executed marketing strategies for direct marketing initiatives to attain conversion rates for leads to qualified appointment as high as 84%.Led the company’s strategic planning initiatives to assess position in the marketplace, strengths and weaknesses and infrastructure needs in order to develop a business strategy to retain customers and support new business development.Created the presentation concept and wrote corporate submission resulting in Landmark’s recognition as “NH Business of the Year”. Executed retention programs including electronic newsletters, seminars, direct mail and telemarketing initiatives.

Responsible for develop and maintenance of consistent messaging across all customer segments and marketing channels.Provided strategic direction for the development of all marketing materials produced by in-house advertising agency including print advertising, direct mail, credit card inserts, catalog blow-ins, in-store collateral, email and web site promotion.Collaborated with cross-functional teams including merchandising, retail marketing, channel marketing managers and direct sales force to identify and execute productive cross-marketing opportunities.Executed over 150 marketing initiatives in the first eight months after launch of business servicesManaged all customer email communication consisting of weekly emails to 1.5 million customers.Developed the segmentation and offer strategy to drive revenue, optimize retention and encourage cross-product purchases.Managed the creative development of HTML email including layout, design and messaging

Waltham, Ma

A market leader designing, maintaining and marketing private label portals for corporations, labor unions and member-based organizationsEffectively managed the needs of 25 high profile clients including The American Legion and Purdue University representing 11 million viewers Targeted and delivered relevant site content, provided direction on visual presentation and drove product enhancements to create a compelling online user experience Developed marketing strategies and executed tactical plans for online and traditional direct marketing of the member sites Strategized with clients to bring their traditional communications online to enhance their exiting relationships with members

Boston, Ma

An international sales and marketing company specializing in affinity marketing to the association and corporate markets Product Manager:Reintroduced direct marketing efforts to the small business market to determine the effect of premium, product and marketing vehicle on response rate Managed the inside sales staff to improve closing ratio by 30% Developed branded long distance products customized to target rented lists Marketing Account Manager:Developed and executed comprehensive marketing plans for clients using the following media: outbound telemarketing, direct mail, print advertising and event marketing

Everett, Ma

An international corporation owned by Fidelity Investments offering full-service transportation management to the convention and corporate markets