Michael Leblanc Email & Phone Number

Toronto, On, Ca

Toronto, Ca

M.E.LeBlanc & Company Inc. has three pillars:-Consulting & Advisory Practice focussed on businesses with consumer obsessed growth strategies-Keynote presentations, conference & event on-stage MC, panel moderation & participation-Media: Author, podcaster ("The Voice of Retail", "The Food Professor, "Conversations with CommerceNext", "Moya Financial Matters", "Global E-Commerce Tech Talks"), and now my all new YouTube BBQ show, "Last Request Barbecue"!To learn more, check out my latest blog posts, media appearances, speaking gigs and podcast visit www.meleblanc.coMichael offers a unique perspective as the Voice of Retail in Canada, leveraging knowledge and experience to provide strategic advisory services and tactical consulting to local, national and international retailers. Learn more, check out my recent and upcoming speaking gigs, and check out my weekly podcast "The Voice of Retail" at www.meleblanc.co

Toronto, Ca

Responsible for membership acquisition, retention and growth plus non-member revenue generation for one of Canada’s largest advocacy organizations- Oversaw national events team producing six flagship events, two industry awards programs and several trade events each year. Consistently produced strong year-over-year growth, industry leading retailer participation/satisfaction metrics and thought leadership objectives- Lead sales and marketing team responsible for driving sales/revenue with consistent double digit percentage gains year-over-year in sponsorship revenue- Associate Publisher, Canadian Retailer magazine, Canada’s premier association magazine covering the Canadian retail industry. Published six times per year, the magazine also represents one of the single top revenue generating products at RCC- Hands-on media and communications strategy and execution, crafting messaging supporting advocacy positions and industry trends. A prime media representative- Digital marketing strategy/execution supporting RCC advocacy and revenue objectives with ownership of core English/French websites, event/advocacy website(s), social media channels and email marketing/newsletters

Toronto, On, Ca

Brought on as part of new senior Executive Leadership Team with TorQuest to turnaround troubled Herbal Magic & L.A. Weight Loss businessHighlights Include: - Led process to craft new brand strategy for Herbal Magic including Vision, Mission, Brand DNA, Value and core value proposition- Oversee product management (80+ skus) including product promotion & pricing, new product development/sku rationalization accompanied with comprehensive new product launch/communication strategy - Begun transformation of marketing culture to collaborative, customer experience driven and focussed on the entire value chain- Drove integration of downstream, performance and digital (search) data linked to television media enhancing productivity and enabling better media buying- Launched monthly consolidated and comprehensive in-Centre marketing & promotions activity guides, merchandising calendar and planograms- Transformed national promotional strategy, re- focussing on compelling, transparent promotions that enhanced client conversion and brand clarity- Began integration of key brand messaging into external direct response and brand media (television/radio/print) to narrowing gap between brand awareness and brand comprehension

Toronto, Ontario, Ca

As Vice President, Marketing & Promotions for The Shopping Channel, a division of Rogers Broadcasting Limited, Michael was responsible for customer acquisition, retention and brand development for all channels including television, digital and print. He was also responsible for all internal and external promotional activity as well as in-house creative services. Highlights include:- Managed a staff of 20 skilled marketers, responsible for customer acquisition, retention and brand for all channels including television, digital and print.- Executive member of Rogers Media Marketing Leadership Team, creating/leveraging a centre­ of­excellence model across marketing functions/brands in Rogers Media.- Winner of multiple Retail Council of Canada awards for multi­channel marketing, driving online percentage of sales from 23% to over 41% and online sales of $100Million+.- Launched multiple social media channels including Blog, Twitter, Pinterest, YouTube and Facebook. The Shopping Channel’s Facebook page recognized within Rogers Media as one of the largest, best managed and most measured communities.- Spearheaded strategic rebranding work for The Shopping Channel, taking the brand back to it’s core crafting new Vision, Mission, Brand DNA and Brand Beliefs.The Shopping Channel, Canada's only nationally televised shopping service and its leading eCommerce player, is one of Canada’s most innovative and diversified retailers. Since the launch of The Shopping Channel’s initial television shopping channel in 1987, The Shopping Channel has become a true leading multi-channel retailer and distributor in Canada through its award-winning online presence at TheShoppingChannel.com.

Toronto, Ontario, Ca

- Directed all mass media, digital, direct marketing and public relations/product placement supporting the business. Also responsible for all customer analytics plus internal and external promotional activity including promotional discounting/pricing activity.- Launched private label credit card, growing portfolio within three years to account for significant percentage of overall sales; directed card holder acquisition, retention and growth strategies.- Grew Email database from less than 100,000 to over 500,000 unique subscribers and oversaw email marketing campaigns generating millions in annual sales revenue- Oversaw paid search marketing (SEM) recognized as some of the top performing retail search campaigns in Canada.

Winnipeg, Mb, Ca

Business ownership/ of online retail/shopping vertical within the CanWest MediaWorks organization. Responsibilities include online strategy for local as well as national retail along with direct­to­customer online retail.- Launched industry leading media­ enhanced shopping print­-to-­online solution across 10 newspaper markets in Canada resulting in significant year­-over-­year revenue increase along with visitor/page view growth in excess of 200% over prior year.- Part of core team that led the re-­launch of canada.com, Canada’s number one news and information online destination. The canada.com network re-­launch, featuring 43 sites and over 10,000 pages, was one of the largest projects of its kind in Canada.

New York, New York, Us

Crafted strategy/business plan and built team for the launch of HBC's first major eCommerce site, Hbc.com. Site launch included fully transactional site, state-of-the-art distribution centre, and in-store pick-up and return capabilities.Responsible for crafting strategies to optimize direct-­to-­customer marketing and CRM touch­points across the enterprise including point-­of-­sale/in-­store, online, direct mail, call center. Highlights include the creation of a global leading personalized receipt message tool that generated over $50 million dollars of incremental revenue.

San Francisco, California, Us

Crafted the strategy and oversee the launch of several groundbreaking interactive and eCommerce enabled sites for the Levi’s®, Docker’s® and SLATES™ brands in Canada and the United States.Oversaw launch of award winning "Hot Spot" Levi's site that was a first to use Animated Flash technology and fuzzy logic customer interaction tools. See http://www.moock.org/webdesign/portfolio/levisite/hotspot/barscene-tony-direct.html

Towson, Md, Us

Responsible for drafting and executing business plans in support of the Canadian consumer power tool business. Measurable goals included the enhancement of gross margin, operating income and market share. Highlights include re­launching the entire Consumer Power Tool product line in Canada as well as launching several new product lines into the market.

Mba, Marketing & Strategy

Ba, Criminology & Criminal Justice

Graduate Level Work In Foreign Policy & International Relations

Education record