I am a Senior Commercial Partnerships Manager at DUNE | 23, a leading marketing and communications agency in the Middle East, specializing in sport and entertainment. I have a Master of Arts in International Business Management with Marketing from Edinburgh Business School, Heriot-Watt University.At DUNE | 23, I am responsible for the strategic management and development of multiple partnerships in the MENA region, focusing on esports, football and entertainment. I led the negotiations to win the UAE's largest esports tournament, BLAST Premier World Final 2023, as a client for DUNE | 23, and I represent the world's largest gaming and youth culture brand, FaZe Clan, in the Middle East. I also led the sponsorship sales for Ultra Music Festival's first ever event in Abu Dhabi.I previously founded and ran Wellbeans Coffee, a purpose-led business that sells high quality organic coffee to support and promote mental health and wellbeing in the UK. I launched Wellbeans in 2020, and partnered with several mental health charities and initiatives while receiving recognition as a finalist in the Scottish Start Up Awards 2023 for "Rising Star of the Year" and "Social Enterprise of the Year".I am passionate about creating positive social impact through my work, and I am always looking for new opportunities and challenges to grow and learn.