Michael Elvin Email & Phone Number

Portland, ME, US

Portland, Maine

Portland, Maine

Portland, Maine

Portland, Maine

Falmouth, ME

• Guided clients in their marketing/communications efforts by gauging customer needs, strategizing internal priorities, and deploying effective campaigns for each intended audience.
• Designed employee-empowered customer interactions to enhance each sales experience.

Professional Services

• Advised 15 client organizations on best practices for educating and engaging clinicians tasked with marketing health information technology to their patients.
• Served as project manager for clinician sales initiatives such as Direct Messaging marketing/implementation and health information exchange installations, requiring presenting a series of education programs and.
• Oversaw the operations of Patient Engagement Services, focusing on marketing technologically daunting subjects to clinicians and patients in friendly and easily digestible language.

• Implemented and led programs to promote patient portal technology, improve quality of care, and facilitate patient-doctor communication, establishing our services as the benchmark for portal engagement.
• Directed and implemented print/digital marketing programs to increase adoption of patient portals among patients of partnered sites, allowing all client organizations to qualify for government-mandated Meaningful Use.
• Built our patient experience business from the ground up; positioned Iatric Systems at the top of our field via public speaking events, webcast presentations, blog posts, and white papers.

Greater New York City Area

• Shaped the editorial direction of our organization by aligning the Public Relations, Marketing, Education, Web, and Communications Departments to maximize the impact of our articles, images, videos, animations, press.
• Oversaw content development for HSS.edu, the hospital's official website, contained within 3000+ pages of SEO-optimized educational, scientific, informational, and marketing content
• Facilitated internal communications efforts by writing, editing, and producing the print and Web editions of ECHO, the monthly HSS employee newsletter (distributed to 4000+ employees)
• Anticipated and determined trending topics for the Web and other digital channels; edited and distilled copy for style, accuracy, brevity, and compelling readability

• Developed, edited, fact-checked, copyedited, and optimized content on HSS.edu using HTML in the RedDot/OpenText content management system (CMS)
• Crafted, edited, and distributed two highly successful patient and professional eNewsletters for physicians and the public (20,000+ total active monthly subscribers)
• Instituted comprehensive and intuitive linking policies to related materials, both on- and off-site, while prioritizing search engine optimization and readability to drive site traffic
• Diversified the dissemination of Web materials via social media, RSS feeds, podcasts, and interactive Web-based publishing sites for our international audience
• Planned, executed, and staffed the hospital’s presence at two annual conventions via our exhibitor’s booth, with features designed to educate, inform, and market our strengths to medical professionals and potential.

• Translated technical, scientific, and difficult medical subjects by transposing into layman terms.
• Produced communications content, including educational articles, informational pages, news, event coverage, patient testimonials, interactive manuals, handbooks, patient guides, videos, etc.
• Edited newsmagazines, patient brochures, and other publications for all marcomm departments.
• Silver Award (2nd Place): Best Overall Internet Site, 2009 eHealthcare Leadership Awards.

• Wrote and edited extensive marketing materials including newsletters, newspaper articles, brochures, Web text, and manuals for Dana-Farber’s fundraising division in order to recognize, develop, and maintain.
• Covered research and clinical care to maximize the impact of fundraising materials on potential donors, leading to an increase in donations and funding.
• Interviewed scientists and researchers to understand and convey details of challenging topics.