Michael Emer Email & Phone Number

New York, NY, US

New York City Metropolitan Area

New York, United States

• Managed GSK’s Global Vaccines portfolio and campaign developmentof disease-awareness campaigns for Shingles, Whooping Cough, andMeningitis B across 22 different markets.
• Represented Grey’s holding company, WPP, in strategic efforts with GSK, includingthe establishment of an innovative modular process for swift content creation toprioritize dynamic branding needs amid the constant shift.
• Refreshed the TUMS brand identity by converting its long-standing “Food Fight” TVcampaign to a social-first emphasis.
• Revitalized GSK’s Nicorette and Nicoderm brands by developing unparalleledbehavioral support programs using virtual and augmented reality to combat therise of alternative nicotine-replacement methods.
• Managed campaign development across GSK’s global Oral Care portfolio,including Sensodyne, Pronamel, Parodontax, Polident, and Poligrip.

Greater New York City Area

New York, NY

• Oversaw Allergan's CoolSculpting account to lead daily communication and management on the brand's new integrated campaign.
• Used exemplary strategic oversight and incomparable management skills to successfully pitch one of the pharmaceutical industry's largest medical aesthetics portfolios.
• Helped manage the launch of a new migraine drug for Eli Lilly through the introduction of a disease-state campaign.

Greater New York City Area

• Managed active daily communications and regulated efficiencies between agency teams and P&G personal healthcare brands, Prilosec OTC, Pepto-Bismol, and the Vicks Global business.
• Supervised eight full-up campaigns across TV, print, digital, in-store, social, and professional mediums to drive integrated awareness across all platforms.
• Worked parallel to strategy, research, analytics, creative, and production departments to deliver optimal success on both brands including transcendent in-market results.
• Awarded with agency’s first Cannes Gold Lion in ten years for management skills on pro-bono account Doctors of the World to raise awareness for global humanitarian efforts.

Greater New York City Area

• Administered and managed social media pages for American Express, Google, and Brugal Rum. Researched and composed tweets, posts, and creative content across Facebook, Twitter, Instagram, and Google+.
• Monitored daily analytics and digital trends to ensure the brands were engaged in the most compelling conversations.

Syracuse, NY

• Oversaw the creative operations for eight clients at student-run ad agency.
• Developed completely integrated campaigns as an Account Manager for Head & Shoulders in a contest for Saatchi & Saatchi, and Heineken USA for the Collegiate Effie Awards.

Syracuse, New York

• One of 44 students chosen to lead the orientation process for incoming freshmen.
• Represented the University at public outings across the nation.

Morristown, New Jersey

• Raised and trained 15 puppies to become dog guides for The Seeing Eye.

Boonton, NJ

• Managed content calendars for Eight O’Clock Coffee, Emmi Cheese, Tetley Tea, and Good Earth Tea across Facebook, Twitter, and Pinterest.
• Utilized proficient Adobe CS skills to design share graphics and landing pages.
• Wrote copy and tweets for brands that reached over 500,000 fans.

Syracuse, New York

• Administered overall public relations and communications for Sigma Phi Epsilon Fraternity.
• Organized Parents Weekend, Alumni Weekend events, as well as maintain positive association with the faculty and administrative organizations on campus.

New York, New York

• Worked swiftly to produce over 70 highlight videos of various Olympic events for NBCOlympics.com and the NBC Olympics apps.
• Logged and cut footage over two types of video-editing software.
• Produced long-form highlight videos alongside producers that were picked up on Huffington Post, Deadspin, and other viral websites..

New York, New York

• Wrote daily articles for entertainment-news website.
• Researched and reported on breaking stories from Kim Kardashian’s psoriasis to Justin Bieber’s love life.
• Attended red carpet events and interviewed celebrities including Heidi Klum, Lucy Liu, Jack Black, and Larry the Cable Guy.

Bachelor Of Arts (B.A.), English & Textual Studies And Advertising

Activities and Societies: Sigma Phi Epsilon, Orientation Leader, Newhouse Peer Advisor, Student Association, TheNewHouse, Student Startup.

Education record

Activities and Societies: Mountain Lakes Rowing Club Co-Captain Key Club