Michaël Emica Email & Phone Number

Paris, Île-De-France, France

Paris, Île-De-France, France

Meetic is the leader in dating across Europe. Meetic is part of The Match Group, a community of over 20 million singles in 25 countries, and across five continents. Missions : - Leading strategic transversal projects. Direct report to the Executive Commitee (international growth strategy, competition, diversification)- In charge of driving strategic insights to support Meetic's growth strategy, as well as operational insights to better understand day to day business performance. - Develop strategic and business cases working with cross-functional teams outlining business opportunity, rationale, and operational plans to capture the opportunity including product, GTM strategies, and business model

Grew and developed the teams data driven mindset- Data visualisation to explore the business insights- Data quality management- Process & tools training (Community management)

I worked cross-functionally with several teams in the group on issues of acquisition, marketing, customer experience, CRM, pricing, fraud...- Built and delivered tools and processes to better monitor the performance of our European branches. - Increased the analytical maturity of my contact points in the European markets- Collaborated with IT, business and BI teams to ensure data quality>> 130M€ turnover

Boulogne-Billancourt Area, France

I was hired to structure the operations team of the key account Business Unit, reporting directly to the COO. The purpose of the operations team was to manage the P&L (80M€ revenue, 30% EBITDA margin), build and track the OKR of the BU, optimize the portfolio, equip the sales team with the rights tools Management of 4 analystsMissions : - Performance tracking & portfolio optimization of the BU (segmentation, OKR, business KPI monitoring)>> 3 sales teams, 500 customers nationwide, 80M€ turnover- Digitalization of sales tools and processes (CRM, dashboard..). Salesforce CRM administrator for the BU, change management>> Increased the adoption rate to 90%

Paris 9E

Smart Store was a Parisian concept store based "tryvertising" (Advertising through trial)- More than 500 High-Profile clients : Heineken, Biotherm, Grolsch, Kiehls...- Community of 15.000 parisian testers- Up to 550K€ revenue- 2 offers : Consumer insights + Marketing campaigns- Missions : Business development, Marketing studies, strategic recommendations, profiling of the database (15000 members)

_ Deployment of the business road map, pricing and support of the business _ Setting up the incentives, ROI of the operations _ Reporting of profitability KPIs

Master'S Degree, Marketing Strategy

Bachelor Of Economy, Sales And Marketing