Contractor Role

- Leads strategy and execution on paid social media campaigns for several CPG and automotive brands. Strategy includes target segements recommendations, budget optimizations, A|B Testing, copy edits, and creative asset management.- Creates social media reports on content performance and engagement. - Uses social monitoring tools including but not limited to Sprinklr, Falcon, Tracx, and Simply Measured to report on the performance on Enterprise level social media accounts.- Provides benchmarking and background data to inform creative concepts and executions.- Offer actionable recommendations on social and web activity to optimize future efforts.- Implements and reviews Google Analytics for all client-facing web developments.

- Implemented Tableau Dashboards to analyze and review web performance metrics. - Lead analyst for all social media executions - Assisted in SEO & Paid Social executions to drive increase web traffic for major goverment websites.

- Draft presentations and papers that showcase insights- Make recommendations to team and clients on a regular basis (daily) about how we could be managing their social marketing activity and innovative in the space- Gather data and then analyze this data for insights used to inform creative ideas or content creation

- Monitor and evaluate social media results on a daily basis in coordination with client goals and benchmarks- Research and administer social media tools on a daily basis in support of clients’ social media strategy- Keep pace with social media and internet marketing industry trends and developments

- Serves in entry level student capacity within ACC Contracting Directorate and is designed to provide career development- Administer pre and post award contract actions- Monitor progress of contracts and perform standardized tasks relating to contract administration