Michael Smith Email & Phone Number

New York, NY, US

Supporting early stage startups with Brand development, messaging and strategy needs.

San Francisco, California, US

Assumed strategic oversight of a cross-functional team spanning Creative Content, Social, Web, Events, and Operations, with the mission of architecting a consistent go-to-market marketing engine for a high-growth, HR SaaS provider, spearheading key initiatives that drove significant impact:Transformed the Event Strategy by introducing a new operating.

San Francisco, California, US

Spearheaded the development and implementation of a new brand strategy, leveraging market research insights to steer a cross-functional team of content creators and designers. Led brand consistency across all media touch points, fostering a collaborative environment that empowered the team to excel. Architected design guidelines and optimized creative.

Santa Monica, California, US

Spearheaded the strategic overhaul of Flow Finance's brand identity, crafting a comprehensive roadmap that encompassed repositioning, the development of a unified narrative, tone, and creative design, and setting the path to transforming the brand's market presence as a leading CFO service provider.

New York, NY, US

Drove the development and implementation of customer-centric brand strategies, leading to the creation of persuasive brand narratives, positioning statements, and messaging architectures. These initiatives were widely adopted across the B2B, and Travel verticals, significantly enhancing marketing cohesion and effectiveness.Led a team of 25 cross-functional.

New York, NY, US

Led the development and execution of global B2B brand marketing strategies across five international markets, focusing on elevating brand awareness and consideration among Small Business Owners. This involved strategic partnerships with Field Enablement teams to ensure cohesive brand messaging and market penetration.Orchestrated a comprehensive.

New York, US

Developed an online learning platform to train Small Business Owners in Brazil on how to effectively use social media professionally for their business. Built a company reporting structure to efficiently lead a team of 15 content creators to develop and market a continuous stream of new social media lessons for the Brazilian market.

Co-founded a social media data analytics company with focus on the Chinese market, by developing a natural language processing algorithm capable of interpreting content sentiment and emotions. Developed and managed B2B Marketing communication strategies to acquire customers that allowed the company to generate six figure revenue in the first year. Named.

Northampton, GB

Led the strategic vision, brand strategy and global product innovation pipeline for Avon's largest Hair Care brand. Achieved highest margin levels in brand history by optimizing packaging and formula costs.

Northampton, GB

Developed a globally integrated communication package including Global advertising, Avon’s first global sales representative activation kit, and Avon’s first multi-lingual social media launch that was recognized as the company's best-in-class marketing campaign in 2009.Managed the re-launch of Advanced Techniques hair care (a $250 million brand) globally..

Blackfriars, London, GB

Brand building, creating and managing local marketing campaigns for new Dove product launches including managing P&L. Developed and executed new POS concepts specifically tailored to retailer demands. Secured primary sales locations within retail stores for important product visibility, resulting in an overall increase of POS sales.Responsible for.

• Created a marketing strategy and communication concept for a start-up company, with an innovative product mix new to Switzerland.
• Involved in product and concept development, creating radio advertisements, liaising with various distributors and executing promotional events.

Armonk, New York, NY, US

Analyzed IBM marketing methods and developed an interactive information tool for IBM business partners.

Master Of Arts - Ma, Marketing & Business Economics

Bachelor, Economics