Supporting early stage startups with Brand development, messaging and strategy needs.

Assumed strategic oversight of a cross-functional team spanning Creative Content, Social, Web, Events, and Operations, with the mission of architecting a consistent go-to-market marketing engine for a high-growth, HR SaaS provider, spearheading key initiatives that drove significant impact:Transformed the Event Strategy by introducing a new operating framework, collaborating closely with the Sales team to orchestrate the implementation of a foundational new playbook for pre- and post-event execution. This transformative approach consistently surpassed aggressive company lead targets by 10%-40%, a testament to strategic acumen and execution excellence.Redefined the brand's visual identity and positioning through a comprehensive rebranding initiative, establishing new brand standards and optimizing operational processes, elevating brand appearance, accelerating speed to market, and culminating in a 10% brand awareness among the target demographic, underscoring the effectiveness of the revitalized brand strategy.Initiated Fountain's AI-Committee, providing strategic direction that fostered a 25% surge in AI adoption and exploration, safeguarding company information and brand integrity ensuring transparent utilization of AI capabilities.

Spearheaded the development and implementation of a new brand strategy, leveraging market research insights to steer a cross-functional team of content creators and designers. Led brand consistency across all media touch points, fostering a collaborative environment that empowered the team to excel. Architected design guidelines and optimized creative processes, enabling the team to respond swiftly to rapid paid ad creation needs at scale, reducing campaign production time by over 50%.Demonstrated strategic acumen in building a robust and consistent content engine focused on driving brand thought leadership in the realms of frontline recruiting and AI by forging strategic partnerships with company executives and industry subject matter experts, harnessing their expertise to position the brand as an authoritative voice in the industry.

Spearheaded the strategic overhaul of Flow Finance's brand identity, crafting a comprehensive roadmap that encompassed repositioning, the development of a unified narrative, tone, and creative design, and setting the path to transforming the brand's market presence as a leading CFO service provider.

Drove the development and implementation of customer-centric brand strategies, leading to the creation of persuasive brand narratives, positioning statements, and messaging architectures. These initiatives were widely adopted across the B2B, and Travel verticals, significantly enhancing marketing cohesion and effectiveness.Led a team of 25 cross-functional members in launching American Express's largest B2B campaign targeting small business owners, resulting in significant brand awareness and product consideration surpassing targets.Rapidly developed and implemented a global brand architecture and messaging framework for travel communications in response to COVID, setting a new standard for agile brand strategy.

Led the development and execution of global B2B brand marketing strategies across five international markets, focusing on elevating brand awareness and consideration among Small Business Owners. This involved strategic partnerships with Field Enablement teams to ensure cohesive brand messaging and market penetration.Orchestrated a comprehensive cross-enterprise initiative to rejuvenate the American Express OPEN brand, rolling out the impactful “Get Business Done” campaign. This strategic move resulted in a notable 2% increase in brand consideration among Small Business Owners in the US, marking a significant achievement in market engagement.Pioneered and managed extensive internal marketing and training programs, successfully educating over 300 marketing professionals worldwide. These initiatives enhanced internal capabilities and aligned global marketing efforts with the brand's strategic goals, ensuring consistent and effective brand communication.

Developed an online learning platform to train Small Business Owners in Brazil on how to effectively use social media professionally for their business. Built a company reporting structure to efficiently lead a team of 15 content creators to develop and market a continuous stream of new social media lessons for the Brazilian market.

Co-founded a social media data analytics company with focus on the Chinese market, by developing a natural language processing algorithm capable of interpreting content sentiment and emotions. Developed and managed B2B Marketing communication strategies to acquire customers that allowed the company to generate six figure revenue in the first year. Named among the "Most Promising Top 100 Big Data Companies" in 2014.

Led the strategic vision, brand strategy and global product innovation pipeline for Avon's largest Hair Care brand. Achieved highest margin levels in brand history by optimizing packaging and formula costs.

Developed a globally integrated communication package including Global advertising, Avon’s first global sales representative activation kit, and Avon’s first multi-lingual social media launch that was recognized as the company's best-in-class marketing campaign in 2009.Managed the re-launch of Advanced Techniques hair care (a $250 million brand) globally. Delivered 5 million USD in savings per year while growing Advanced Techniques +14% in sales.

Brand building, creating and managing local marketing campaigns for new Dove product launches including managing P&L. Developed and executed new POS concepts specifically tailored to retailer demands. Secured primary sales locations within retail stores for important product visibility, resulting in an overall increase of POS sales.Responsible for implementing and managing new home page rollout and maintenance.

•Created a marketing strategy and communication concept for a start-up company, with an innovative product mix new to Switzerland. •Involved in product and concept development, creating radio advertisements, liaising with various distributors and executing promotional events.

Analyzed IBM marketing methods and developed an interactive information tool for IBM business partners.