I rejoined Fromm in January 2023.

Contributed to UX, CRO, SEO and SEM strategies and implementation for the organization's largest user volume website. Owned lead generation activities, including paid media and accountability for ROAS. Held responsibility for business unit social channel strategy. Partially owned HubSpot automated email workflows and content strategy.► Lead efforts to enhance the customer's online purchase path experience by using data to pinpoint opportunities, develop business requirements, and execute optimization projects tied to product search, add to cart, and checkout.► Provided guidance on marketing automation enhancements and leveraged Lytics platform in the move towards website personalization.► Oversaw Google Suite architecture projects, including ensuring clean web analytics and GA4 implementation for driving web data to Google Data Studio for reporting.

Directed all branding, marketing, promotion and communication strategies. Led cross-functional teams in planning and implementing marketing initiatives. Collaborated with senior leaders, serving as marketing strategist and advisor for projects including marketing framework transformation, branding, and creative development enterprises. Partnered with world-class brands, including Rockwell Automation, Signify (Phillips), Hubbell Wiring Device-Kellems, Hoffman Enclosures, GE Appliances, and Eaton.► Transformed and rejuvenated underperforming website through revitalization project, transitioning antiquated model into a fully developed 500K online product B2B / B2C E-commerce portal. ► Created new revenue stream producing 20% user session growth and 132 registered customer accounts within 2 months of launch during Covid-19 pandemic. ► In coordination with sales leader, drove the highest customer participation turnout for customer feedback survey for key supplier, Rockwell Automation, obtaining a Top 10 rank globally among higher-volume competitors in customer satisfaction ratings. ► Worked with sales leaders to improve product margins through development and introduction of value-added service offerings, enhancing website content by building SEO value around new offered services. ► Streamlined operations between suppliers and sales/marketing teams by serving in key role in establishing strategic planning sessions centered on forming accountability processes. ► Uncovered valuable potential sales opportunities and simplified annual supplier planning processes through CRM data mining, analysis, and reporting.

Planned and managed strategic marketing efforts, brand revitalization initiatives, and product launches. Provided direction in both short-range and long-range project planning, developed budgets, and set project milestones for three premier client brands. Implemented continuous improvement strategies to increase visibility on social media platforms, including Twitter, YouTube, and various website blogs. ► Served critical role in the development and launch of the Rigid Lifelines division and brand, directing strategic marketing projects to propel YOY sales growth by 48.9% in 2009, 173.7% in 2010, 3.3% in 2011, and 28.3% in 2012 while maintaining a consistent upward trajectory. ► Sustained performance ratios up 20% throughout economic recession period.► Key figure in managing Lug-All E-commerce site, orchestrating strategic shifting from sales-only to distribution and e-commerce direct model.► Researched and launched a social channel strategy prior to the mainstream adoption of social media. ► Revamped failing Google Ad Words campaign, collaborating with industry experts in SEO strategy to achieve strong organic top rankings, producing increases up to 124%. ► Planned and executed over a dozen trade shows annually, driving qualified sales leads to distributor partners. Included high-profile events in major venues across North America and Canada which ranged from several hundred attendees to tens of thousands.

Managed publication and production activities of print and electronic journals for medical, science, and technical industries. Mentored and trained staff in content development, formatting strategies, and operational best-practices. Secured relationships with new clients, conducting engaging and informative presentations for decision-makers. ► Handled largest account workload encompassing 23 titles for premier clients and high-impact publications. ► Directed creative and technical activities for leading publications including The American Journal of Medicine.