Led best in class marketing organization that focused on both Consumer and B2B channels, dedicated to forging meaningful connections between our brand, products, and customers. Our primary areas of focus included:Brand Marketing – Built our brand identity from scratch, crafting everything from logos and positioning strategies to personas and comprehensive brand guidelines. We led our brand strategy, directed advertising initiatives and partnerships, and designed campaigns that deeply resonated with our audience.Product Marketing and Communications – Crafted compelling product narratives, enhanced user communication and education, developed comprehensive go-to-market strategies, and provided a human perspective on our product development and roadmap. We focused heavily on A/B testing value propositions and creative. From a PR side, we led a very focused effort on earned / unearned media. Interviews and articles on: CNBC, Bloomberg, NY Times, Wall Street Journal, The Verge, Tech Crunch, The Real Deal, Fox News and many more.D2C / Retail Marketing: Owned consumer marketing channels including our own D2C website. Launched Amazon, Costco, Best Buy, Home Depot, and others.B2B Marketing: We tailored our approach to meet the needs of builders, multifamily property managers and owners, and custom integrators, including CEDIA dealers. This involved creating specialized marketing strategies that highlighted the benefits of our products in these specific contexts and fostering partnerships that maximized our reach and impact within these industries. Types of programs we ran: - Ebooks and Whitepapers- Email Drip Campaigns - Webinars + Online Workshops - Case Studies + Testimonials - Content Syndication- SEO and Content Marketing- Trade Shows + ConferencesContent + Channel Marketing: We managed our owned media channels, curated an editorial calendar, and produced trend-inspired content. Our efforts extended to engaging with influencers and our community.

Moment was the first platform for personalized 1:1 videos with athletes, politicians, and more. Seen Cameo? We were the pioneers of that product.