Michael J. Facenda Email & Phone Number

Elk Grove, Ca, Us

Joined the FireKeeper team as Director of Marketing eight months prior to the August opening. Played a major role in branding and opening the $300 million casino while serving as a member of the Executive Management Team. Responsibilities include property advertising, entertainment, branding, special events, public relations, loyalty card and database operations, casino hosts and Quality Service Management. Developed and oversee a property Quality Service Management Program Built a 72,000 member database prior to opening Authored and developed a 17 month marketing plan and budget Deliver monthly status reports to Tribal Council and management company officials Recruited and Trained a staff of 60 marketing team members new to the casino industry

Atlantic City, Nj, Us

Director of Marketing Services for these joint venture Boyd Gaming and MGM MIRAGE properties, where responsibilities included property advertising, branding, special events and public relations. As a member of the development team, participated heavily in the product design, branding and launch of this destination resort that started Atlantic City's renaissance.Hands on leader directing the property marketing team, an advertising agency located in Las Vegas and up to three public relation firmsBrand Manager responsible for launching, maintaining and evolving The Water Club and Borgata brand identities Property spokesperson for all media inquiries Responsible for a $15 million annual budget Integrated $600 million of expansion product while staying committed to the initial brand Achieved millions of free media impressions with an aggressive public relations campaign Developed and directed special events targeted at database and prospective clients Benchmarked regional competition

Served as Director of Marketing and reported directly to the General Manger for a period of six years. Daily responsibilities included marketing the newly opened hotel, advertising, public relations, branding, loyalty card, premium services, retail operations, special events and entertainment. Served on the property Executive Management Team Directed the operation to a $35 million EBITDA Introduced live headline entertainment to the propertyEstablished an in-house graphic arts division Implemented measurable database marketing programs Assigned quotas to all premium services personnel Responsible for the design, identity and marketing of capital investments Casino Aztar

Relocated to Missouri in 1994 to lead Aztar Corporation's new riverboat facility, Casino Aztar. As the property's Director of Marketing, I was challenged with opening a new facility in a region not familiar with casino gaming and without an experienced casino talent pool. Charged with directing the advertising effort, database marketing, special events, retail operations, public relations and loyalty card services. Reported to the General Manager and interacted regularly with corporate officialsLaunched the property after creating a branding campaign aimed at mid-west clientsWorked closely with Missouri Gaming Commission Officials Utilized community affairs and public relation methods to introduce the Aztar culture Instituted training programs that educated applicants for casino gaming

Premium Player Development Managed the Premium Player Development operation while reporting to the Vice President of Marketing. The unit consisted of a staff of fifteen Premium Player Development representatives. The goal was to solicit targeted clients via telephone and direct mail initiatives while generating increased frequency and profitable visits. Recruited and trained a team of personable outgoing representativesMonitored Player Development sales efforts and profitability marginsResponsible for compiling, approving and issuing the monthly incentive program Targeted mid to high end database clients to develop into VIP players

Managed TropWorld sweepstakes, promotional and special event activities. Responsible for the compliance of all internal controls and set forth operational procedures. Reported to the Director of Marketing. Investigated and submitted all internal controls and operating proceduresAccountable for property promotions and responsible for awarding winner prizes Approved and proofed all property advertising and marketing

Supervised as many as twenty loyalty card representatives per shift operating at a variety of locations throughout the casino floor. Accountable for the issuance and reconciliation of cash back certificates Responsible for hiring, supervising and counseling loyalty card staff Communicated property wide promotions and developments

Bs, Marketing

As, Marketing

Education record

Bachelor Of Science Degree, Business Marketing