Michael J. Facenda's Location
Los Angeles Metropolitan Area, United States, United States
Michael J. Facenda's Contact Details
Michael J. Facenda work email
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Michael J. Facenda personal email
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Michael J. Facenda phone numbers
About Michael J. Facenda
Casino Marketing Direct Mail AdvertisingPublic RelationsBranding
Michael J. Facenda Work Experience Details
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President Sky River CasinoSky River Casino Aug 2023 - PresentElk Grove, Ca, Us -
Senior Vice President And General ManagerAgua Caliente Casinos Jan 2020 - Aug 2023
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Vice President Of MarketingAgua Caliente Casinos Aug 2018 - Jan 2020
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Vp & General Manager Of GamingHoosier Park Racing And Casino Aug 2015 - Jul 2018
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Vice President & Assistant General Manager Of GamingIndiana Grand Racing & Casino Aug 2014 - Jul 2018
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Vice President Of MarketingIndiana Grand Racing And Casino Jun 2013 - Aug 2014
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Vice President Of MarketingFirekeepers Casino Jan 2009 - Apr 2013
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Director Of MarketingFirekeepers Casino Jan 2009 - Apr 2013Joined the FireKeeper team as Director of Marketing eight months prior to the August opening. Played a major role in branding and opening the $300 million casino while serving as a member of the Executive Management Team. Responsibilities include property advertising, entertainment, branding, special events, public relations, loyalty card and database operations, casino hosts and Quality Service Management. Developed and oversee a property Quality Service Management Program Built a 72,000 member database prior to opening Authored and developed a 17 month marketing plan and budget Deliver monthly status reports to Tribal Council and management company officials Recruited and Trained a staff of 60 marketing team members new to the casino industry
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Director Of Marketing ServicesBorgata Hotel Casino & Spa Sep 2002 - Nov 2008Atlantic City, Nj, UsDirector of Marketing Services for these joint venture Boyd Gaming and MGM MIRAGE properties, where responsibilities included property advertising, branding, special events and public relations. As a member of the development team, participated heavily in the product design, branding and launch of this destination resort that started Atlantic City's renaissance.Hands on leader directing the property marketing team, an advertising agency located in Las Vegas and up to three public relation firmsBrand Manager responsible for launching, maintaining and evolving The Water Club and Borgata brand identities Property spokesperson for all media inquiries Responsible for a $15 million annual budget Integrated $600 million of expansion product while staying committed to the initial brand Achieved millions of free media impressions with an aggressive public relations campaign Developed and directed special events targeted at database and prospective clients Benchmarked regional competition -
Director Of Marketing ServicesBorgata Hotel Casino And Spa 2002 - 2008
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MarketingBorgata 2002 - 2008
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Director Of MarketingThe Water Club/Borgata 2002 - 2008
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Director Of MarketingPar-A-Dice Hotel Casino Oct 1996 - Sep 2002Served as Director of Marketing and reported directly to the General Manger for a period of six years. Daily responsibilities included marketing the newly opened hotel, advertising, public relations, branding, loyalty card, premium services, retail operations, special events and entertainment. Served on the property Executive Management Team Directed the operation to a $35 million EBITDA Introduced live headline entertainment to the propertyEstablished an in-house graphic arts division Implemented measurable database marketing programs Assigned quotas to all premium services personnel Responsible for the design, identity and marketing of capital investments Casino Aztar
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Director Of MarketingParadice Hotel Casino 1996 - 2002
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Director Of MarketingBoyd Gaming - Par-A-Dice Property 1994 - 2002
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Director Of MarketingCasino Aztar Nov 1994 - Nov 1996
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Director Of MarketingAztar Nov 1994 - Oct 1996Relocated to Missouri in 1994 to lead Aztar Corporation's new riverboat facility, Casino Aztar. As the property's Director of Marketing, I was challenged with opening a new facility in a region not familiar with casino gaming and without an experienced casino talent pool. Charged with directing the advertising effort, database marketing, special events, retail operations, public relations and loyalty card services. Reported to the General Manager and interacted regularly with corporate officialsLaunched the property after creating a branding campaign aimed at mid-west clientsWorked closely with Missouri Gaming Commission Officials Utilized community affairs and public relation methods to introduce the Aztar culture Instituted training programs that educated applicants for casino gaming
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Premium Player DevelopmentTropworld Hotel Casino And Resort Jan 1991 - Nov 1994Premium Player Development Managed the Premium Player Development operation while reporting to the Vice President of Marketing. The unit consisted of a staff of fifteen Premium Player Development representatives. The goal was to solicit targeted clients via telephone and direct mail initiatives while generating increased frequency and profitable visits. Recruited and trained a team of personable outgoing representativesMonitored Player Development sales efforts and profitability marginsResponsible for compiling, approving and issuing the monthly incentive program Targeted mid to high end database clients to develop into VIP players
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Retail Marketing ManagerTropworld Hotel Casino And Resort Aug 1989 - Jan 1991Managed TropWorld sweepstakes, promotional and special event activities. Responsible for the compliance of all internal controls and set forth operational procedures. Reported to the Director of Marketing. Investigated and submitted all internal controls and operating proceduresAccountable for property promotions and responsible for awarding winner prizes Approved and proofed all property advertising and marketing
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Loyalty Card SupervisorTropworld Hotel Casino And Resort Aug 1988 - Aug 1989Supervised as many as twenty loyalty card representatives per shift operating at a variety of locations throughout the casino floor. Accountable for the issuance and reconciliation of cash back certificates Responsible for hiring, supervising and counseling loyalty card staff Communicated property wide promotions and developments
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MarketingTropworld 1988 - 1992
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MarketingTropicana Hotel Casino 1988 - 1992
Michael J. Facenda Skills
Marketing
Advertising
Casino
Event Management
Hospitality
Budgets
Resorts
Public Relations
Gaming Industry
Database Marketing
Email Marketing
Direct Marketing
Event Planning
Gambling
Social Media Marketing
Michael J. Facenda Education Details
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Rowan UniversityMarketing -
Mitchell CollegeMarketing
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Holy Spirit High School
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Rowan UniversityBusiness Marketing
Frequently Asked Questions about Michael J. Facenda
What company does Michael J. Facenda work for?
Michael J. Facenda works for Sky River Casino
What is Michael J. Facenda's role at the current company?
Michael J. Facenda's current role is President - Sky River Casino.
What is Michael J. Facenda's email address?
Michael J. Facenda's email address is mf****@****ino.com
What is Michael J. Facenda's direct phone number?
Michael J. Facenda's direct phone number is +126996*****
What schools did Michael J. Facenda attend?
Michael J. Facenda attended Rowan University, Mitchell College, Holy Spirit High School, Rowan University.
What skills is Michael J. Facenda known for?
Michael J. Facenda has skills like Marketing, Advertising, Casino, Event Management, Hospitality, Budgets, Resorts, Public Relations, Gaming Industry, Database Marketing, Email Marketing, Direct Marketing.
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