Michael J. Facenda Email & Phone Number

Elk Grove, CA, US

Joined the FireKeeper team as Director of Marketing eight months prior to the August opening. Played a major role in branding and opening the $300 million casino while serving as a member of the Executive Management Team. Responsibilities include property advertising, entertainment, branding, special events, public relations, loyalty card and database.

Atlantic City, NJ, US

Director of Marketing Services for these joint venture Boyd Gaming and MGM MIRAGE properties, where responsibilities included property advertising, branding, special events and public relations. As a member of the development team, participated heavily in the product design, branding and launch of this destination resort that started Atlantic City's.

Served as Director of Marketing and reported directly to the General Manger for a period of six years. Daily responsibilities included marketing the newly opened hotel, advertising, public relations, branding, loyalty card, premium services, retail operations, special events and entertainment. Served on the property Executive Management Team Directed the.

Relocated to Missouri in 1994 to lead Aztar Corporation's new riverboat facility, Casino Aztar. As the property's Director of Marketing, I was challenged with opening a new facility in a region not familiar with casino gaming and without an experienced casino talent pool. Charged with directing the advertising effort, database marketing, special events.

Premium Player Development Managed the Premium Player Development operation while reporting to the Vice President of Marketing. The unit consisted of a staff of fifteen Premium Player Development representatives. The goal was to solicit targeted clients via telephone and direct mail initiatives while generating increased frequency and profitable visits..

Managed TropWorld sweepstakes, promotional and special event activities. Responsible for the compliance of all internal controls and set forth operational procedures. Reported to the Director of Marketing. Investigated and submitted all internal controls and operating proceduresAccountable for property promotions and responsible for awarding winner prizes.

Supervised as many as twenty loyalty card representatives per shift operating at a variety of locations throughout the casino floor. Accountable for the issuance and reconciliation of cash back certificates Responsible for hiring, supervising and counseling loyalty card staff Communicated property wide promotions and developments

Bs, Marketing

As, Marketing

Education record

Bachelor Of Science Degree, Business Marketing