►Marketing Leader: Help lead marketing strategy for RSM's enterprise assurance practice►Business Growth: Collaborate across marketing teams to brainstorm ideas and align on key client targets, messages, value prop, and channel distribution to tap into buyer demand and maximize business growth ►Data Analysis: Use data and insights to inform strategy and optimize areas of focus

►Full Stack Marketing: Led US marketing strategy for PwC's Finance Consulting practice and supported the Customer Transformation practice ►Promotion: Created and mobilized promotional plans to market firm products & capabilities (social media, email, SEM, SEO, etc.)►Content: Worked directly with senior leadership to produce content/web pages designed to build brand awareness and further credentialize the firm as a thought leader►Event Marketing: Shaped marketing strategy for conferences, speaking opportunities, webcasts/webinars, and other various promotional events

► Account Management: Managed multiple Fortune 100 Pharma client accounts which generated over $50M of annual revenue for the firm► Marketing: Created, edited, and delivered client proposals (RFPs), managed team websites, and created client slide decks which articulated our unique value proposition and strong capabilities to solve our client's most important problems► Project Management: Led our competitive pursuit process to acquire new business and retain existing project work ► Reporting & Analytics: Forecasted yearly revenue and engagement margin, managed expenses, and tracked/reported on percent to goal progress to present to PwC senior leadership► Business Development/Strategy: Tracked and monitored opportunities in Salesforce CRM, planned internal and client-facing strategy meetings & workshops, shared insights on new developments, and found innovative ways to grow business

► SEO: Boosted Cars.com organic traffic growth rate by 30% YOY in 2018. Performed keyword research, built brand recognition, and promoted unique site content to increase page rank on SERPs. Led strategy on content ideas, landing page creation, and SEO campaign roadmaps.► SEM: Worked with the SEM team to ensure strategy between SEO & SEM teams were aligned to minimize spend on paid placements while maximizing the exposure of our web pages in organic search results► App Store Optimization (ASO): Managed the Cars.com mobile app to improve its ranking in the Apple iTunes store and Google Android store through various ASO techniques ► Content/ Brand Marketing: Researched, recommended, wrote, and implemented site content to generate consumer interest and communication about our brand to aid in customer loyalty, retention, and growth► Account Management: Managed relationship with online marketing agency. Conducted bi-weekly calls to discuss content creation and promotion ideas

► Sales Operations: Served as a main point of contact with sales leaders. Solved problems, answered questions, and managed client accounts to help teams generate revenue. ► Voice of the Customer: Responsible for sending and analyzing dealer (customer) satisfaction surveys on a quarterly basis. Turned survey data into actionable insights for sales leadership aiding in growth and retention of the customer base.

► Customer Service: Educated consumers on how to effectively utilize the website and ensure their experience with the company was first-class. Expressed empathy when appropriate and offered to help users in any way possible. Cultivated dealer client relationships to maintain and grow the customer base. ► Problem Solving: Resolved issues in a timely manner. Offered ideas and workarounds to help solve complex problems. ► Leadership: Mentored new employees to boost overall team performance

► New Sales: Generated new revenue by successfully selling a comprehensive range of offerings (including ticket plans, group sales, and suite sales), primarily through cold calling efforts► Retention: Provided excellent customer service and cultivated relationships through face-to-face meetings, phone calls, and emails to maximize retention rate of all ticket plan holders► Event Planning: Planned and assisted with sales events designed to improve client retention and spark new sales

🎙️ 540 ESPN Radio (WAUK)► Engagement Marketing/Promotions: Assisted in executing a range of promotional events, actively interacting with listeners both online and during remote broadcasts, and effectively promoting the station's content to enhance brand loyalty and generate consumer interest throughout the Milwaukee region