Creative Direction, Art Direction, and Design for branding, digital, social, websites/eCommerce, video, motion, merchandise, and print.

• Collaborated with CEO and a small team to transform branding and photography• Evolved the visual identity to powerfully communicate the benefits of the offerings• Showcased key use cases in a relatable, authentic, and compelling way• Infused a humanistic touch into every aspect of the visual brand• Captured the hearts and minds of the target audience

• Promoted from Brand Strategist to Director, Brand Creative in 2018• Shaped design and marketing culture with founders and leadership• Launched new sub-brands and campaigns, expanding company reach• Refreshed existing brands, boosting brand recognition and engagement• Produced weekly merchandise creative and promotions, elevating sales and loyalty• Cultivated an innovative and collaborative work environment, leading to ahigh-performing team

Led product and marketing creative for branded channels.

• Led a team of social media coordinators for Universal Studios and 20th Century Fox home entertainment divisions• Developed and executed creative social media strategies for each client• Ensured all social media content aligned with each client's product and goals• Achieved successful engagement rates and brand recognition on owned platforms

• Collaborated with direct reports and cross-functional teams• Strategized, planned, and executed social marketing initiatives for multiple platforms• Created assets to support key product launches and events• Achieved successful execution of social marketing initiatives, resulting in increasedengagement and revenue

• Started as a Graphic Designer and transitioned to build out and lead social media creative servicesbeginning in 2007• Developed education decks, guiding clients on building social media presence and showcasingbenefits of social media marketing• Directed the creation of high-quality social media assets to support clients' marketing initiatives• Increased engagement and brand recognition for clients through successful implementationof social media initiatives

Designed websites and marketing collateral for various lifestyle brands.