Michael Fera Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

-Spearheads end-to-end research initiatives, utilizing diverse methodologies such as in-depth interviews, usability testing, segment discovery interviews, and diary studies to uncover actionable insights aligned with stakeholder objectives-Collaborates closely with experience design, product, engineering, and business teams to develop strategic research roadmaps and long-term initiatives that prioritize user-centered design and innovation-Analyzes and synthesizes complex data to generate comprehensive reports that empower product,engineering, and design teams to enhance the digital experience for customers and team members-Conducts research with subject matter experts, retail consumers, and pharmacy patients using various methodologies to deeply understand and address the needs and challenges faced by both customers and team members

Chicago, Illinois, United States

-Worked across all phases of research including: recruitment, fielding, programming digital study platforms, data collection, analysis, synthesis, deliverable creation and workshops/presentations-Developed participant screeners and assists with recruitment for research studies-Built discussion guides and research plans based on key client research objectives-Conducts research with both experts and consumers using a range of methodologies that are tailored to the client's specific research objectives-Analyzed + synthesized data to create frameworks + actionable insights that answer key client research goals-Developed comprehensive user journey maps that have been used by clients to greatly improve CSAT

Cambridge, Massachusetts, United States

-Part of an Apple Pilot program to create and implement a mentoring program to onboard new advisorsKey Achievement: Lead multiple cohorts of 12 new advisors through a one-week remote onboarding that lead to a more than 50% increase in customer satisfaction scores.

Boston, Massachusetts, United States

-Researched future trends in tech and materials to inform concept creation for a compact electric scooter-Developed and fielded qualitative survey to understand transit commuters’ last-mile needs-Conducted intercept and 1:1 interviews with transit commuters that lead to the creation of 3 frameworks on how consumers view commuting and where opportunities exist for our client’s prototypeKey Achievement: Identification of core commuting patterns amongst transit riders that helped out clienteffectively understand it’s potential customer base and how best to market to them

Mansfield, Massachusetts

-Compiled market research data and completed trend analysis for new line of sustainably sourced backpacks-Collaborated with the Marketing team & the Director of Design to ensure prototypes were aligned with user needs-Co-lead a product test focus group on five prototype eco-conscious backpacks with embedded techKey Achievement: Presentation of most important attributes that eco-conscious consumers, especially Gen Z, are looking for when looking for a sustainable backpack or suitcase

Framingham, Massachusetts

-Assisted with production and implementation of discussion guides and co-creation materials for measuring how users used a rideshare safety app and where opportunities exist for improvement-Led 1:1 interviews both remotely and in-person with ride share safety app users that identified key user experience shortfalls that often lead to app abandonment-Communicated key learnings and actionable insights to ride share app client that, when implemented, lead to a 50% increase in user retention