Michael Fera Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

-Spearheads end-to-end research initiatives, utilizing diverse methodologies such as in-depth interviews, usability testing, segment discovery interviews, and diary studies to uncover actionable insights aligned with stakeholder objectives-Collaborates closely with experience design, product, engineering, and business teams to develop strategic research.

Chicago, Illinois, United States

-Worked across all phases of research including: recruitment, fielding, programming digital study platforms, data collection, analysis, synthesis, deliverable creation and workshops/presentations-Developed participant screeners and assists with recruitment for research studies-Built discussion guides and research plans based on key client research.

Cambridge, Massachusetts, United States

-Part of an Apple Pilot program to create and implement a mentoring program to onboard new advisorsKey Achievement: Lead multiple cohorts of 12 new advisors through a one-week remote onboarding that lead to a more than 50% increase in customer satisfaction scores.

Boston, Massachusetts, United States

-Researched future trends in tech and materials to inform concept creation for a compact electric scooter-Developed and fielded qualitative survey to understand transit commuters’ last-mile needs-Conducted intercept and 1:1 interviews with transit commuters that lead to the creation of 3 frameworks on how consumers view commuting and where opportunities.

Mansfield, Massachusetts

-Compiled market research data and completed trend analysis for new line of sustainably sourced backpacks-Collaborated with the Marketing team & the Director of Design to ensure prototypes were aligned with user needs-Co-lead a product test focus group on five prototype eco-conscious backpacks with embedded techKey Achievement: Presentation of most.

Framingham, Massachusetts

-Assisted with production and implementation of discussion guides and co-creation materials for measuring how users used a rideshare safety app and where opportunities exist for improvement-Led 1:1 interviews both remotely and in-person with ride share safety app users that identified key user experience shortfalls that often lead to app.