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➡ CEO, President, Board Member, Advisor, Fractional LeaderNA & Global EBITDA Results, Channel Strategy, M&A, & Strong Financial Position in B2B & B2C Markets (Discount Dance, ColorProof, Sally Beauty Holdings, & Others) Known for quickly assessing and reversing downward revenue trends and brands, I’ve created go-to-market, e-commerce, global digital, trade show, and consolidation strategies delivering outsize revenue, same-store, and new market results leveraging Amazon and omnichannel sales, M&A strategy, aggressive pricing, and newly energized teams operating at peak productivity.By reaching the right audiences, improving ecommerce conversion, elevating brand image, creating lucrative partnerships, hiring top talent, and tuning promotional strategies, I’ve: ✔ Delivered margin protections ✔ Realized strong EBITDA from Amazon channel sales ✔ Rationalized underperforming SKUs ✔ Resolved customer service and delivery issues ✔ Slashed warehouse and fulfillment center costs ✔ Built viable growth roadmaps ✔ Competed with well-established brands ➡ TURNAROUNDS & ORGANIC GROWTH: ● Strategies helping fend off competition, with brand and SKU rationalization, working capital reductions, and new ecommerce and market strategies tuned for low cost and high ROI.● Reductions in store volume, fulfillment center footprint, and OPEX as crucial moves in consolidation and COVID operations.● First DTC strategy at ColorProof, growing to key factor in total revenue, along with salon, specialty retail, and global channels.➡ SALES & MARKET ENGAGEMENT:● High-end brand relaunch and sourcing for trending brands as Discount Dance CEO – ensuring customer engagement and preserving growth.● Newly professionalized operation including sales transformation at ColorProof, with strong results from open-stock sales at suggested retail and brand positioning in luxury consumer goods.● Complex, omni-channel initiatives, plus team collaboration, new sales practices, and ecommerce strategies reaching B2B and B2C markets.● Key role as past Chair, Sally Beauty Holdings Global Digital, Ecommerce, and CRM Strategy.➡ SPECIALTIES: Amazon Channel Strategy | Brand Trends | Return on Ad Spend (ROAS) | Omnichannel Success | Digital Retail | Operations | Sales & Revenue Growth | Amazon Retail | Private Equity Collaboration | Team Building | Turnarounds | P&L | CPG | Board Relations | Ecommerce | Investor Relations | Social Media | M&A | Global Partnerships | GTM Strategy | EBITDA | B2B & B2CI welcome connections at mfheines@gmail.com.
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CooEvpassportLos Angeles, Ca, Us -
Strategic AdvisorSteric Systems Inc. Jul 2024 - PresentCulver City, California, Us -
Chairman Of The Executive BoardSalon Service Group (Great Range Capital Private Equity) Aug 2022 - Present
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AdvisorSpringfield Park Llc Jul 2022 - Present
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Executive AdvisorHs Global Logistics Oct 2021 - Jul 2024 -
Chief Executive Officer - CeoDiscount Dance Llc 2019 - 2021Yorba Linda, California, Us➡ AMAZON CHANNEL WINS, 4X EBITDA, & BRAND APPEAL FROM NEW FOCUS ON TOP-ROI PRODUCTS► Elevated brand image and built competitive strategies by streamlining operations and leveraging Amazon channel at B2B / B2C provider. ► Rationalized suppliers, SKUs, and brands to focus on top producing products at lowest cost. ► Improved service to customer expectations.► Built roadmap to achieve strong EBITDA.➡ ECOMMERCE, MARGIN GROWTH, & COVID STRATEGIES: ● Expanded Amazon channel with non-sponsored fulfillment options; added pay-in-4, site personalization, and text.● Increased gross margin with vendor co-op program and generated new ad funding.● Boosted cash flow, trimming working capital by aligning buying with customer appeal; added drop shipping, created strategies for underperforming inventory, and rationalized SKUs.● Attracted and retained key customers by relaunching luxury class wear brand and microsite, despite economic effects of Covid. -
PresidentColorproof Color Care Authority 2017 - 2019Newport Beach, Ca, Us➡ SALES RESULTS, BRAND AWARENESS, & TALENT STRATEGY► Earned accolades for strong motivational culture and profitable channels at specialty consumer product company.► Recruited to elevate brand – professionalizing operation, transforming sales practices and channels, and positioning company as growing player in luxury consumer goods markets. ► Tuned operations for high productivity and cost savings. ► Collaborated with leadership on global and long-term growth. ► Led human capital strategy, marketing approach, and digital / social strategy key to omnichannel profits.► Directed 49 total reports.➡ DTC, AMAZON RETAIL, & BOTTOM-LINE RESULTS:● Grew enterprise value by launching and growing first direct-to-consumer (DTC) strategy; tailored approaches to satisfy salon, specialty retail, and international channels.● Captured high-growth business representing majority of beauty product searches on Amazon.● Cut OPEX with reworked vendor terms and productivity enhancements via IT changes including EDI.● Instilled Can Do principles (customer-first, accountable, bias for action, team growth, innovation, trust). -
Group Vice PresidentSally Beauty Holdings 2012 - 2017Denton, Texas, Us➡ GLOBAL OMNICHANNEL INITIATIVES, B2B ECOMMERCE, & NEW DISTRIBUTION► Promoted to global roles after launching and merging product distribution operations; led growth, M&A, B2B ecommerce rollout, and operations at $3.8B CPG leader.► Countered downturn with strong YoY revenue from trade shows, beauty school sales, field / store sales, and ecommerce.► Oversaw 1,000+ field sales executives.► Chaired Global Ecommerce / CRM initiative.➡ ECOMMERCE CHANNELS, M&A, SALES GROWTH, & TEAM ENGAGEMENT: ● Assessed, evaluated, and integrated complex acquisitions including Aerial Company, Nova Salon Systems, and Essential Salon Products – acquiring crucial brands and expanding US presence.● Pioneered NA B2B ecommerce channel for wholesalers – achieving millions from digital acquisition, click and collect, and social media.● Led NA sales in distribution, enterprise / franchise, prestige / school, inside sales and business development, and salon furnishings / design channels. Added prestige products capturing top 5% of market.● Fostered winning culture and revitalized motivation – decreasing turnover. -
Vice President & General Manager - Beauty Systems Group WestSally Beauty Holdings 2006 - 2012Denton, Texas, Us➡ DIGITAL, ECOMMERCE, CRM, OMNICHANNEL, & SOCIAL STRATEGIES EXCEEDING EBITDA GOALS ► Promoted to handle 50% of CosmoProf business as first executive for Beauty Systems Group / CosmoProf operations; led consolidations, synergies, and structures scaled for growth. Maintained accountability with PE. ► Achieved EBITDA and 3X average industry growth, plus highest same-store increases.► Orchestrated peak North America, store launch, marketing / positioning, and high-growth sales strategies.► Directed 200 Field Sales executives and 300+ stores.➡ CONSOLIDATION SYNERGIES, PROBLEM-SOLVING, & BRAND ACQUISITION: ● Consolidated BSG and CosmoProf operations for synergistic advantages.● Recovered from major brand pullout with new results-driven marketing and customer segmentation. Improved sales, brand affinity, and competitive positioning.● Brought over brand vendors, leading organic acquisition including marquee product line. Nurtured alliances to reach growth targets.● Increased trade event-generated EBITDA.
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Vice President & GmSally Beauty Holdings 2004 - 2006Denton, Texas, Us➡ RAPID TURNAROUND & GROWTH VIA RESTRUCTURING ► Facilitated ~100% results with double-digit EBITDA growth, turning around underperforming operation with new go-to market strategies, restructuring, and elevated team accountability. ► Clarified wholesale and sales strategies to build collaborative culture aligned with go-to market strategies.► Instilled high-performance culture and new sales practices reaching short and long-term business goals at Innovations Companies / CosmoProf.► Oversaw 120 CosmoProf stores and 85 account executives.
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Vice PresidentInnovations 2002 - 2004Us➡ MULTI-UNIT OPERATIONS; NEW METRICS & SCORECARDS KEY TO GROWTH ► Led and improved performance in complex operation, with accountability for all vendor negotiations and remote team results. ► Built metrics-driven goals to ensure employee grasp of P&L, business goals, and financial reviews. ► Executed merger after founding and growing distributor Pacific Salon Systems to $22M in sales, expanding company footprint.* Previous Experience: *Pacific Salon Systems, Executive VP / VPLaunched and grew distributorship, leading product distribution to salons for major brands (Joico, Redken, Artec, American Crew, and others).Merrill Lynch, Investment Advisor
Michael F. Heines Skills
Michael F. Heines Education Details
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University Of WashingtonAccounting
Frequently Asked Questions about Michael F. Heines
What company does Michael F. Heines work for?
Michael F. Heines works for Evpassport
What is Michael F. Heines's role at the current company?
Michael F. Heines's current role is COO.
What is Michael F. Heines's email address?
Michael F. Heines's email address is mf****@****ail.com
What is Michael F. Heines's direct phone number?
Michael F. Heines's direct phone number is +194934*****
What schools did Michael F. Heines attend?
Michael F. Heines attended University Of Washington.
What skills is Michael F. Heines known for?
Michael F. Heines has skills like P&l Management, Vendor Relations, Mergers, Strategic Planning, Contract Negotiations, Team Building, Change Management, Succession Planning, Process Improvement, Retail, Sales, Consumer Products.
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