Michael F. Heines Email & Phone Number

Los Angeles, CA, US

Culver City, California, US

Yorba Linda, California, US

• ➡ AMAZON CHANNEL WINS, 4X EBITDA, & BRAND APPEAL FROM NEW FOCUS ON TOP-ROI PRODUCTS► Elevated brand image and built competitive strategies by streamlining operations and leveraging Amazon channel at B2B / B2C provider..
• Expanded Amazon channel with non-sponsored fulfillment options; added pay-in-4, site personalization, and text.
• Increased gross margin with vendor co-op program and generated new ad funding.
• Boosted cash flow, trimming working capital by aligning buying with customer appeal; added drop shipping, created strategies for underperforming inventory, and rationalized SKUs.
• Attracted and retained key customers by relaunching luxury class wear brand and microsite, despite economic effects of Covid.

Newport Beach, CA, US

• ➡ SALES RESULTS, BRAND AWARENESS, & TALENT STRATEGY► Earned accolades for strong motivational culture and profitable channels at specialty consumer product company.► Recruited to elevate brand – professionalizing.
• Grew enterprise value by launching and growing first direct-to-consumer (DTC) strategy; tailored approaches to satisfy salon, specialty retail, and international channels.
• Captured high-growth business representing majority of beauty product searches on Amazon.
• Cut OPEX with reworked vendor terms and productivity enhancements via IT changes including EDI.
• Instilled Can Do principles (customer-first, accountable, bias for action, team growth, innovation, trust).

Denton, Texas, US

• ➡ GLOBAL OMNICHANNEL INITIATIVES, B2B ECOMMERCE, & NEW DISTRIBUTION► Promoted to global roles after launching and merging product distribution operations; led growth, M&A, B2B ecommerce rollout, and operations at $3.8B.
• Assessed, evaluated, and integrated complex acquisitions including Aerial Company, Nova Salon Systems, and Essential Salon Products – acquiring crucial brands and expanding US presence.
• Pioneered NA B2B ecommerce channel for wholesalers – achieving millions from digital acquisition, click and collect, and social media.
• Led NA sales in distribution, enterprise / franchise, prestige / school, inside sales and business development, and salon furnishings / design channels. Added prestige products capturing top 5% of market.
• Fostered winning culture and revitalized motivation – decreasing turnover.

Denton, Texas, US

• ➡ DIGITAL, ECOMMERCE, CRM, OMNICHANNEL, & SOCIAL STRATEGIES EXCEEDING EBITDA GOALS ► Promoted to handle 50% of CosmoProf business as first executive for Beauty Systems Group / CosmoProf operations; led consolidations.
• Consolidated BSG and CosmoProf operations for synergistic advantages.
• Recovered from major brand pullout with new results-driven marketing and customer segmentation. Improved sales, brand affinity, and competitive positioning.
• Brought over brand vendors, leading organic acquisition including marquee product line. Nurtured alliances to reach growth targets.
• Increased trade event-generated EBITDA.

Denton, Texas, US

➡ RAPID TURNAROUND & GROWTH VIA RESTRUCTURING ► Facilitated ~100% results with double-digit EBITDA growth, turning around underperforming operation with new go-to market strategies, restructuring, and elevated team accountability. ► Clarified wholesale and sales strategies to build collaborative culture aligned with go-to market strategies.► Instilled.

US

➡ MULTI-UNIT OPERATIONS; NEW METRICS & SCORECARDS KEY TO GROWTH ► Led and improved performance in complex operation, with accountability for all vendor negotiations and remote team results. ► Built metrics-driven goals to ensure employee grasp of P&L, business goals, and financial reviews. ► Executed merger after founding and growing distributor Pacific.