Michael Fielding Email & Phone Number

Greater Chicago Area

• I take narratives and articulate them in ways that enable multiple formats, both immediate and evergreen, that are as timely and relevant to our audiences (end investors, financial advisors and institutional clients).
• I employ a newsroom approach to develop frameworks for fast content creation and distribution around key news events.
• I tailor content for all touchpoints of the client journey, including online, social media, email, mobile, video and print. I also analyze content metrics and revise content in response to engagement data and client.
• I articulate SEO and search throughout story development to create the right types and styles of material for various channels for increased discovery and engagement.

Greater Chicago Area

In 2017, after two decades spent writing and editing in both B2C and B2B media, I brought together my love of writing, multimedia storytelling and connecting with people to launch Ivy Leaf Group. The marketing consultancy was a natural move for someone who had developed additional skills such as digital marketing and analytics (with some coding thrown in.

Glen Ellyn, Ill.

Greater Chicago Area

To engage B2B customers and build brand loyalty, marketers need to create a vibrant forum for sharing fresh, objective, thought-provoking content. That’s where brand journalism enters the picture. It pairs the principles of good journalism with content marketing tools to help clients connect with customers and tell their brand’s stories with clarity.

Chicago

Working on a short-term project as an independent consultant, I wrote and edited various marketing communications and sales materials, including content for internal and external email campaigns, websites, landing pages, videos, social media, ad campaigns, sales materials and other publications. I also repurposed existing content into other communication.

Chicago, IL

• I engaged the B2B technical audience in weekly online newsletters, an ebook series, webinars and in-depth multimedia analyses (including some very cool mini-docs) of innovations and technologies in the protein industry.
• This is when I really started to become fascinated with data visualization & coding... not simply knowing how to write it but rather how to make it work for me. Now I'm proficient in HTML5 basics and getting acquainted.
• 2017 recipient of the award for Best Cross-Platform Package of the Year from the American Society of Business Publication Editors.
• Recipient of American Business Media’s Jesse H. Neal Award for best cross-platform package two consecutive years (2013 and 2014). Also the 2012 and 2016 recipient of ABM’s Neal Award for best technical content.

Chicago's Far Southwest Side

• I was doing analytics & SEO before it was the thing to do. I wrote & edited a variety of content -- social media, blog posts, videos, press materials -- for the neighborhood news and lifestyle website covering three.
• It was recognized by the Chicago Tribune as one of the city's best neighborhood websites and ranked as the city's top neighborhood-specific website by the Chicago Community Trust and the Knight Foundation two years in.
• Daily e-newsletters and opt-in SMS alerts offered bonus content not found elsewhere on the site.
• Spotlighting news, entertainment and people in a highly targeted area through social media (YouTube, Twitter & Facebook), the site fostered community participation around ideas via comments, blogs, voice messages and.
• The Southwest Observer was among the first neighborhood-specific websites in the nation to livestream an event. Our three-hour coverage of the annual South Side St. Patrick's Day Parade in Chicago was viewed by.

Greater Chicago Area

• My experience in B-to-B content development goes back more than a decade. At Hanley Wood's Public Works magazine I helped develop the editorial calendar and evaluated dozens of unsolicited submissions each month to.
• More awards: 2009 finalist for American Business Media’s Jesse H. Neal Award for best single article; and the 2009 bronze award by American Society of Business Publication Editors for feature article.

Hong Kong

Bylined articles analyzing industry trends for the main voice of the media, marketing and advertising community in Asia-Pacific. Analyzed the impact of regional industry developments and offered in-depth analysis of issues for a readership of 12,000 across Asia.

Greater Chicago Area

Oversaw production of print and online content for two quarterly magazines (Marketing Research and Marketing Health Services) and one bimonthly magazine, (Marketing Research).I developed a detailed content strategy for the magazines’ online presence to increase engagement and search engine optimization. I also helped coordinate the transition of 10 years’.

Greater Chicago Area

I monitored developments in international marketing and foreign direct investment, covering topics such as the Chinese consumer market and the economic evolution of sub-Saharan Africa. I also researched consumer trends in a variety of industries, including consumer packaged goods, direct marketing and non-profit marketing.I also worked collaboratively with.

Greater Chicago Area

I authored a white paper analyzing 14 emerging markets and their potential as major global players in the coming decade. Also contributed to “Change Agent,” the global market intelligence firm’s monthly publication.