Michael Findling Email and Phone Number
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Process-driven Marketing leader with a deep understanding of the dynamic interplay between Sales, Marketing, Operations and Customer Success in B2B SaaS organizations. Demonstrated success in steering comprehensive Account-Based Marketing (ABM) initiatives and developing sophisticated go-to-market (GTM) strategies. Background in Enterprise Software, specializing in crafting and executing targeted marketing plans that not only drive account expansion and enhance customer engagement but also significantly boost pipeline acceleration.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐁𝐚𝐬𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 (𝐀𝐁𝐌/𝐀𝐁𝐗) 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: Successfully developed and executed end-to-end ABM frameworks, achieving a 30% increase in pipeline generated and influenced within just 60 days through targeted channel tactics and audience personalization.𝐒𝐚𝐥𝐞𝐬 𝐄𝐧𝐚𝐛𝐥𝐞𝐦𝐞𝐧𝐭 & 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Enhanced sales team effectiveness by delivering tailored sales enablement programs to Enterprise Sales Leadership, culminating in a 20% uplift in engagement and significantly reducing churn risk within 90 days.𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬Spearheaded extensive data audits and optimizations for CRM data integrity, resulting in up to an 80% enhancement in data quality and developing best practices in data management that propelled marketing success.𝐁𝐮𝐝𝐠𝐞𝐭 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 & 𝐑𝐎𝐈 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭: Managed an annual customer marketing budget of $7M, optimizing allocation to maximize digital marketing efforts, which led to a 35% quarter-over-quarter increase in pipeline influence.𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:𝐂𝐫𝐨𝐬𝐬-𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Demonstrated ability to lead 95 regional field marketers in customer-centric strategic planning, significantly improving cross-departmental communication and data analytics utilization.𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐭 𝐚𝐧𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭: Adept at conducting market research and evaluation to inform and guide marketing strategies, ensuring alignment with sales objectives and broader business goals.𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 & 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠: Developed a comprehensive demand generation reporting framework, enhancing the marketing team's ability to manage campaigns, map customer journeys, and effectively target marketing efforts for improved lead nurturing and conversion.
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Director Of Digital Marketing And AbmPrgx Global Inc.Florida, United States -
Director Of Digital Marketing & AbmPrgx Global Inc. Jul 2024 - PresentAtlanta, Georgia, Us -
Director Of Account Based MarketingAmcs Group Jul 2023 - Jan 2024Ballysimon, Castletroy, Limerick, Ie𝗔𝗰𝗰𝗼𝘂𝗻𝘁-𝗕𝗮𝘀𝗲𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗟𝗲𝗮𝗱𝗲𝗿Successfully built and implemented Account-Based Marketing program and Communications Team structure targeting 50+ enterprise-level companies in the Resource Management, Transport Logistics, Fleet Management and Industrial Manufacturing Industries within a 60-day timeframe, generating nearly $500k in pipeline value within 2 weeks of launch and $1.1M within 90 days.𝗦𝗮𝗹𝗲𝘀 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀, 𝗧𝗲𝗿𝗿𝗶𝘁𝗼𝗿𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁• Managed cross-functional teams to advise on sales territory planning, executive outreach for demand generation, and project management structure for 3rd party events and tradeshows, aligning GTM strategy and revenue objectives.• Guided Enterprise Sales and North America Senior Leadership on Sales Operations recommendations and reporting 20% increase in engagement mitigating high churn risk Customers within 90 days.𝗗𝗮𝘁𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆• Enhanced data quality of customer and prospect CRM by conducting exhaustive data audits and implementing enhancements for up to 80% of the data.• Designed and authored multiple intranet template websites using SharePoint, facilitating the transition from ad hoc marketing enablement to structured, always-on resources, streamlining processes, and improving accessibility. -
Senior Principal Program Manager, Account Based MarketingRed Hat Aug 2021 - May 2023Raleigh, Nc, Us𝗔𝗰𝗰𝗼𝘂𝗻𝘁-𝗕𝗮𝘀𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗟𝗲𝗮𝗱𝗲𝗿Led the development of scalable and standardized enablement programs for Red Hat ABM Marketers, driving greater business efficiency, sales alignment, and extending the customer lifecycle. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗙𝗶𝗲𝗹𝗱 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁• Designed and implemented the ABM Customer Activation framework in the Global Program Office, providing strategic guidance and tactical campaign support for 200+ Enterprise Customers and 65+ Field Marketers, contributing to 33% of the Global Red Hat pipeline. • Developed comprehensive and actionable multi-product Customer Lifecycle Playbooks to drive sales enablement, customer success, and customer marketing strategies.𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆• Established a strategic framework for creating and executing data-driven initiatives through collaborative partnerships across Sales, Marketing, Operations, Product Management, and Customer Success, enhancing overall sales and management processes. • Directed the aggregation and analysis of diverse Customer Engagement data, accelerating the delivery of Upsell and Cross-Sell programs, resulting in improved data hygiene and reduced churn. • Standardized requirements gathering processes across Product Management and Customer Success, streamlining the customer marketing experience and enhancing operational efficiency and management. -
Global Marketing Operations Practice LeaderSalesforce Mar 2014 - Sep 2021San Francisco, California, Us𝐏𝐫𝐨𝐣𝐞𝐜𝐭, 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐚𝐧𝐝 𝐃𝐚𝐭𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐋𝐞𝐚𝐝𝐞𝐫 𝐩𝐫𝐨𝐯𝐢𝐝𝐢𝐧𝐠 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬• Developed and implemented a data-driven Demand Generation reporting structure, supporting 95 Marketing team members including Demand Generation, Field Marketing, Events, and Product Marketing global team members in Non-Profit (NGO) and Education (SLED) industries with training and guidance on all aspects of Marketing campaign management, customer journey mapping, and database utilization for targeted marketing campaigns and lead nurturing.• Engineered marketing processes for migration of spreadsheet-based scorecards and to Tableau, providing a complete measurement of conversion rates at each stage of the Sales funnel reducing refresh and delivery time from 4 days to 2 hours (an improvement of 190%).• Led Activation and Training providing role-specific enablement, Salesforce dashboard, and execution plan for Campaign managers resulting in 76% YoY increase in marketing attributed sourced pipeline and Annual Contract Value (ACV) by 63% YoY.• Directed a multinational team to restructure global marketing strategies and operations, achieving a 150% increase in lead generation and a 20% growth in overall market engagement within first year. -
Senior Manager Of Enterprise CampaignsSalesforce Mar 2014 - Nov 2017San Francisco, California, Us𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐚𝐧𝐝 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐁𝐚𝐬𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫Integrated Marketing Campaigns, Events, and Account-Based Marketing Leader focused on Enterprise Level accounts including most Fortune 50 companies, building engaging integrated programs by providing sales enablement, BDR Coaching structure, partner engagement, and delivering solution-based messaging. • Business owner for Enterprise Service Cloud Demand Generation Campaigns leading pipeline generation strategies with Product Marketing, BDR Coaching, and executive briefings. • Directed execution and follow-up for Industry tradeshows such as NRF (Retail), and HIMSS (Healthcare) Industry Events authoring operations enablement guide for maximizing on-site presence including segmented sales messaging, and optimizing executive engagement.• Established Account Based Marketing (ABM) Center of Excellence Program, designing methodologies and authoring Demand Generation strategy and documentation for the customer journey with propensity data increasing pipeline 30% YoY.
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Director Of Demand GenerationGet Satisfaction May 2012 - Feb 2014• Responsible for all Demand Generation activities including Lead Generation, Marketing Automation, Lead Management Strategy, SEM, SEO, advertising and Sales Enablement.• Innovative Demand Generation strategy for across email, website, SEO, webinars, events, Digital Assets and Ad Placement, and SEM, social media and press.• With Marketo and Salesforce, manage the execution of end-to-end demand generation programs from concept to content to execution, follow-up and measurement. • Analyze the success and ROI of demand generation campaigns through the entire lead to MQL to SQL to Pipe to Close, leveraging Marketo and Salesforce.com as tools and leverage analytics reports to measure the effectiveness of each marketing campaign.• Business owner of Marketo system including data management, campaign execution, lead scoring and nurture programs development.• Prepare ROI and break even analyses for all proposed campaigns and initiatives and prepare monthly, quarterly and yearly campaign analysis reports.
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Senior Manager Of Marketing & CommunicationsCrowd Factory (Acquired By Marketo) Mar 2011 - May 2012𝐁𝐫𝐚𝐧𝐝 𝐚𝐧𝐝 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬 𝐟𝐨𝐫 𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭, 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐆𝐨𝐨𝐝𝐬 𝐚𝐧𝐝 𝐍𝐨𝐧-𝐏𝐫𝐨𝐟𝐭 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬• Content and Search Engine Optimization Manager for corporate website resulting increase of unique visitors by 164% Year over Year (YoY).• Delivered lead generation roadmap with email automation and nurturing program using Marketo including lead scoring and Salesforce reporting structure resulting in an average increase of net new leads by 43% Quarter over Quarter (QoQ). • Championed Customer Success and Product Support Best Practices working directly with large organizations such as the American Red Cross, HBO, and Sony Music. Developed code and authored content for Lionsgate Films in order to leverage online voting and Leaderboard as a promotional tool for Hunger Games film production.
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Global Online Marketing ManagerEmbarcadero Technologies Oct 2008 - Mar 2011Austin, Texas, Us• Managed all aspects of Search Engine Optimization (SEO) and Paid Advertising (SEM).• Lead efforts for Social Media, Reputation Management and Content syndication.• SEO Tracking and Analysis: Weekly reporting on keyword volume and placement and trends in fluctuations.• Marketing Operations lead: Managing multiple reporting sources including Salesforce, Eloqua, and Responsys.• Authored Best Practices in Social Media and Blogging for internal use as well as community members -
Senior Manager Of Online MarketingSalemglobal Internet Jun 2006 - Sep 2008New York, Ny, UsManaged business development and prospecting. Responsible for client onboarding and support. Achieved 500% growth in new clients YoY and consistently maintained 85% retention and renewal rate. -
Business AnalystBank Of Tokyo-Mitsubishi Mar 2005 - Apr 2006Chiyoda-Ku, Tokyo, JpDesigned, implemented and trained team members on internal Credit Portfolio Management System (CPMS). Provided hands-on application development; developed information architecture, created test plans / documentation, and conducted testing. Oversaw development of test and validation plans and wrote technical documentation. Selected Contributions. -
Learning Management Systems StrategistStandard & Poor'S Mar 2003 - Mar 2005New York, Ny, UsLed implementation for Learning Management System (LMS). Delivered product trainings for multiple business units and executive leadership. Developed complete reporting system and global point of contact for KPIs such as registration, actual attendance, and training cost analysis. Recognized by CEO for delivering one of the first Marketing Technology projects completed on-time and within budget within previous 10 years. -
Learning And Professional Development AnalystGoldman Sachs Jun 2000 - Nov 2002New York, New York, UsDirected implementation of Enterprise Learning Management System (LMS) and managed all eLearning projects and reporting tools.
Michael Findling Education Details
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Boston UniversityBusiness Administration
Frequently Asked Questions about Michael Findling
What company does Michael Findling work for?
Michael Findling works for Prgx Global Inc.
What is Michael Findling's role at the current company?
Michael Findling's current role is Director of Digital Marketing and ABM.
What is Michael Findling's email address?
Michael Findling's email address is fi****@****ail.com
What is Michael Findling's direct phone number?
Michael Findling's direct phone number is +141536*****
What schools did Michael Findling attend?
Michael Findling attended Boston University.
Who are Michael Findling's colleagues?
Michael Findling's colleagues are Paul Baker, Alex Ortiz, Rahul Nalawade, Sergio Rodriguez Valbuena, Aaditya Bhangdiya, Ina Anoop Shrivastava, Nadeem Ulhaq.
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