Michael Findling Email & Phone Number

Florida, United States

Atlanta, Georgia, US

Ballysimon, Castletroy, Limerick, IE

• 𝗔𝗰𝗰𝗼𝘂𝗻𝘁-𝗕𝗮𝘀𝗲𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗟𝗲𝗮𝗱𝗲𝗿Successfully built and implemented Account-Based Marketing program and Communications Team structure targeting 50+ enterprise-level companies in the Resource.
• Managed cross-functional teams to advise on sales territory planning, executive outreach for demand generation, and project management structure for 3rd party events and tradeshows, aligning GTM strategy and revenue.
• Guided Enterprise Sales and North America Senior Leadership on Sales Operations recommendations and reporting 20% increase in engagement mitigating high churn risk Customers within 90 days.𝗗𝗮𝘁𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.
• Enhanced data quality of customer and prospect CRM by conducting exhaustive data audits and implementing enhancements for up to 80% of the data.
• Designed and authored multiple intranet template websites using SharePoint, facilitating the transition from ad hoc marketing enablement to structured, always-on resources, streamlining processes, and improving.

Raleigh, NC, US

• 𝗔𝗰𝗰𝗼𝘂𝗻𝘁-𝗕𝗮𝘀𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗟𝗲𝗮𝗱𝗲𝗿Led the development of scalable and standardized enablement programs for Red Hat ABM Marketers, driving greater business efficiency, sales alignment, and.
• Designed and implemented the ABM Customer Activation framework in the Global Program Office, providing strategic guidance and tactical campaign support for 200+ Enterprise Customers and 65+ Field Marketers.
• Developed comprehensive and actionable multi-product Customer Lifecycle Playbooks to drive sales enablement, customer success, and customer marketing strategies.𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.
• Established a strategic framework for creating and executing data-driven initiatives through collaborative partnerships across Sales, Marketing, Operations, Product Management, and Customer Success, enhancing overall.
• Directed the aggregation and analysis of diverse Customer Engagement data, accelerating the delivery of Upsell and Cross-Sell programs, resulting in improved data hygiene and reduced churn.
• Standardized requirements gathering processes across Product Management and Customer Success, streamlining the customer marketing experience and enhancing operational efficiency and management.

San Francisco, California, US

• 𝐏𝐫𝐨𝐣𝐞𝐜𝐭, 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐚𝐧𝐝 𝐃𝐚𝐭𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐋𝐞𝐚𝐝𝐞𝐫 𝐩𝐫𝐨𝐯𝐢𝐝𝐢𝐧𝐠 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬
• Developed and implemented a data-driven Demand Generation reporting structure, supporting 95 Marketing team members including Demand Generation, Field Marketing, Events, and Product Marketing global team members in.
• Engineered marketing processes for migration of spreadsheet-based scorecards and to Tableau, providing a complete measurement of conversion rates at each stage of the Sales funnel reducing refresh and delivery time.
• Led Activation and Training providing role-specific enablement, Salesforce dashboard, and execution plan for Campaign managers resulting in 76% YoY increase in marketing attributed sourced pipeline and Annual Contract.
• Directed a multinational team to restructure global marketing strategies and operations, achieving a 150% increase in lead generation and a 20% growth in overall market engagement within first year.

San Francisco, California, US

• 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐚𝐧𝐝 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐁𝐚𝐬𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫Integrated Marketing Campaigns, Events, and Account-Based Marketing Leader focused on Enterprise Level accounts including most Fortune 50 companies, building.
• Business owner for Enterprise Service Cloud Demand Generation Campaigns leading pipeline generation strategies with Product Marketing, BDR Coaching, and executive briefings.
• Directed execution and follow-up for Industry tradeshows such as NRF (Retail), and HIMSS (Healthcare) Industry Events authoring operations enablement guide for maximizing on-site presence including segmented sales.
• Established Account Based Marketing (ABM) Center of Excellence Program, designing methodologies and authoring Demand Generation strategy and documentation for the customer journey with propensity data increasing.

• Responsible for all Demand Generation activities including Lead Generation, Marketing Automation, Lead Management Strategy, SEM, SEO, advertising and Sales Enablement.
• Innovative Demand Generation strategy for across email, website, SEO, webinars, events, Digital Assets and Ad Placement, and SEM, social media and press.
• With Marketo and Salesforce, manage the execution of end-to-end demand generation programs from concept to content to execution, follow-up and measurement.
• Analyze the success and ROI of demand generation campaigns through the entire lead to MQL to SQL to Pipe to Close, leveraging Marketo and Salesforce.com as tools and leverage analytics reports to measure the.
• Business owner of Marketo system including data management, campaign execution, lead scoring and nurture programs development.
• Prepare ROI and break even analyses for all proposed campaigns and initiatives and prepare monthly, quarterly and yearly campaign analysis reports.

• 𝐁𝐫𝐚𝐧𝐝 𝐚𝐧𝐝 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬 𝐟𝐨𝐫 𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭, 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐆𝐨𝐨𝐝𝐬 𝐚𝐧𝐝 𝐍𝐨𝐧-𝐏𝐫𝐨𝐟𝐭 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬
• Content and Search Engine Optimization Manager for corporate website resulting increase of unique visitors by 164% Year over Year (YoY).
• Delivered lead generation roadmap with email automation and nurturing program using Marketo including lead scoring and Salesforce reporting structure resulting in an average increase of net new leads by 43% Quarter.
• Championed Customer Success and Product Support Best Practices working directly with large organizations such as the American Red Cross, HBO, and Sony Music. Developed code and authored content for Lionsgate Films in.

Austin, Texas, US

• Managed all aspects of Search Engine Optimization (SEO) and Paid Advertising (SEM).
• Lead efforts for Social Media, Reputation Management and Content syndication.
• SEO Tracking and Analysis: Weekly reporting on keyword volume and placement and trends in fluctuations.
• Marketing Operations lead: Managing multiple reporting sources including Salesforce, Eloqua, and Responsys.
• Authored Best Practices in Social Media and Blogging for internal use as well as community members

New York, NY, US

Managed business development and prospecting. Responsible for client onboarding and support. Achieved 500% growth in new clients YoY and consistently maintained 85% retention and renewal rate.

Chiyoda-ku, Tokyo, JP

Designed, implemented and trained team members on internal Credit Portfolio Management System (CPMS). Provided hands-on application development; developed information architecture, created test plans / documentation, and conducted testing. Oversaw development of test and validation plans and wrote technical documentation. Selected Contributions.

New York, NY, US

Led implementation for Learning Management System (LMS). Delivered product trainings for multiple business units and executive leadership. Developed complete reporting system and global point of contact for KPIs such as registration, actual attendance, and training cost analysis. Recognized by CEO for delivering one of the first Marketing Technology.

New York, New York, US

Directed implementation of Enterprise Learning Management System (LMS) and managed all eLearning projects and reporting tools.