Michael Flensborg Email & Phone Number

Responsibility: Category, Channel, Assortment & PRGM Strategy- Building an integrated category and shopper report system for the dairy & plant-based category and the Water Category- Analysis of instore, category and shopper data for all channels in Denmark and Norway to understand market trends and identifying growth potential and becoming Market expert.

Copenhagen, Capital Region, Denmark

Further developing and building on my role as Senior Category Manager I got the responsibility of driving the beer category transformation from traditionally low value mainstream beer to high value specialty and craft beer. This consumer and trend driven shift in the category emphasized the opportunity of optimizing earnings and market shares short and.

Copenhagen Area, Denmark

As a Senior Category Manager, I had the responsibility to utilize the potential cross brands and packages by optimizing earnings and market shares. This was done by optimizing the product mix in our channels, through understanding the market development and Commercial demands. The task was to combine the knowledge to ensure we had the right prices and.

Copenhagen

The job consisted of developing strategies and managing the product categories in Denmark. This was done as a part of optimizing the earnings in short and long term. I developed strategies for the brands and the sale channels so we and our customers could increase earnings together. My focus was linking Marketing and Sales so our categories (beer and.

Copenhagen

The job as a Channel Developer at one of the largest FMCG players in Denmark give me end-2-end experience in the industry. My job was making sure the linkage between marketing and sale was optimal. Thereby I had to make sure that Sales always has the right products to sell and Marketing developed the right products for them to sell. I developed the sale.

Birkerød

Procurement & Negotiation - Managing Key Categories: Drinks and Beverages, Beer & Spirits, Confectionary, Auto, Dairy etc.Experience:Category Responsibility P/L & Market Shares, Tracking and Reporting, Development and Strategy, Customer Analysis and Tracking, Supplier Negotiation – yearly and day-to-day Cooperation, Product Management, Pricing.

Copenhagen Area, Denmark

Category Responsibilty - Chips and Snacks - Optimizing the Taffel and Estrella Portfolio.Experience:- Defining the Strategy towards the Chips and Snacks Category and being the Category Expert - Being the main Stakeholder and the link between Marketing and the Sales Organisation - Monitoring and analyzing the market in order to make recommendations to the.

Copenhagen, Capital Region, Denmark

In my Brand Manager position with Valora Trade (form. Salko Import, Consiva) I had full P&L responsibility for brands like Heinz Sauces, Tabasco, Maile, HP Sauce, Hermasetas etc. I worked with the brands on a long term strategic level as well as short term action oriented tactical level. I managed marketing budgets and the negotiations with brand owner. I.

Strandgade, Copenhagen

Master Of Science (M.Sc.), Cand Merc Economic Marketing (Emf)

Bachelor Of Science (B.Sc.) (Sprøk), B.Sc. In Business Administration And Modern Languages