Responsibility: Category, Channel, Assortment & PRGM Strategy- Building an integrated category and shopper report system for the dairy & plant-based category and the Water Category- Analysis of instore, category and shopper data for all channels in Denmark and Norway to understand market trends and identifying growth potential and becoming Market expert and bring practical knowledge to the teams.- Support the implementation of category vision projects including shelf-, assortment-… Show more Responsibility: Category, Channel, Assortment & PRGM Strategy- Building an integrated category and shopper report system for the dairy & plant-based category and the Water Category- Analysis of instore, category and shopper data for all channels in Denmark and Norway to understand market trends and identifying growth potential and becoming Market expert and bring practical knowledge to the teams.- Support the implementation of category vision projects including shelf-, assortment-, & visual strategies within cross-functional teams.- Being the voice of the market in the innovation process, including business cases and coordination of launch KPI’s with key account teams.- Building sell-in argumentation towards customers in strong collaboration with the key account teams- Establish PRGM for Denmark & Norway - connect and establish recurring exchange with other NorBal/Global PRGM managers and identify largest opportunities for next steps. Show less

Further developing and building on my role as Senior Category Manager I got the responsibility of driving the beer category transformation from traditionally low value mainstream beer to high value specialty and craft beer. This consumer and trend driven shift in the category emphasized the opportunity of optimizing earnings and market shares short and long term. My work involves parts of the Carlsberg Group and the whole value chain in the danish organization.My focus is to develop… Show more Further developing and building on my role as Senior Category Manager I got the responsibility of driving the beer category transformation from traditionally low value mainstream beer to high value specialty and craft beer. This consumer and trend driven shift in the category emphasized the opportunity of optimizing earnings and market shares short and long term. My work involves parts of the Carlsberg Group and the whole value chain in the danish organization.My focus is to develop strategies identifying profit-pools to target. All recommendations are based on data, insights and made from a customer perspective to ensure that plans are not only theoretical but also applicable Show less

As a Senior Category Manager, I had the responsibility to utilize the potential cross brands and packages by optimizing earnings and market shares. This was done by optimizing the product mix in our channels, through understanding the market development and Commercial demands. The task was to combine the knowledge to ensure we had the right prices and packaging and give recommendations for launching new products and facing out old ones. This was done from a customer point of view to make the… Show more As a Senior Category Manager, I had the responsibility to utilize the potential cross brands and packages by optimizing earnings and market shares. This was done by optimizing the product mix in our channels, through understanding the market development and Commercial demands. The task was to combine the knowledge to ensure we had the right prices and packaging and give recommendations for launching new products and facing out old ones. This was done from a customer point of view to make the growth substantial. I used and analyzed several sources of date in order to understand and optimize our investment below and above the line. Input and briefing of sources like GFK, IPSOS, Nielsen, Wilke, Gallup etc. was a part of the responsibility and basis of making sure the results were not only theoretical, but practically implemented in the organization. Show less

The job consisted of developing strategies and managing the product categories in Denmark. This was done as a part of optimizing the earnings in short and long term. I developed strategies for the brands and the sale channels so we and our customers could increase earnings together. My focus was linking Marketing and Sales so our categories (beer and non-beer) have a substantially growth. Marketing and Sales are short termed focus and my job was making sure we did not lose track long term.

The job as a Channel Developer at one of the largest FMCG players in Denmark give me end-2-end experience in the industry. My job was making sure the linkage between marketing and sale was optimal. Thereby I had to make sure that Sales always has the right products to sell and Marketing developed the right products for them to sell. I developed the sale channels by analyzing the market data, creating channel strategies and looking into price optimization.

Procurement & Negotiation - Managing Key Categories: Drinks and Beverages, Beer & Spirits, Confectionary, Auto, Dairy etc.Experience:Category Responsibility P/L & Market Shares, Tracking and Reporting, Development and Strategy, Customer Analysis and Tracking, Supplier Negotiation – yearly and day-to-day Cooperation, Product Management, Pricing, Merchandising, Promotion and Campaigning, Product Development, Development and Optimizing of Store Concept and Interior, Category related… Show more Procurement & Negotiation - Managing Key Categories: Drinks and Beverages, Beer & Spirits, Confectionary, Auto, Dairy etc.Experience:Category Responsibility P/L & Market Shares, Tracking and Reporting, Development and Strategy, Customer Analysis and Tracking, Supplier Negotiation – yearly and day-to-day Cooperation, Product Management, Pricing, Merchandising, Promotion and Campaigning, Product Development, Development and Optimizing of Store Concept and Interior, Category related Projects. Show less

Category Responsibilty - Chips and Snacks - Optimizing the Taffel and Estrella Portfolio.Experience:- Defining the Strategy towards the Chips and Snacks Category and being the Category Expert - Being the main Stakeholder and the link between Marketing and the Sales Organisation - Monitoring and analyzing the market in order to make recommendations to the Management - Defining and executing the Marketing Mix (Product, Price, Place, Promotion) toward each Channel and… Show more Category Responsibilty - Chips and Snacks - Optimizing the Taffel and Estrella Portfolio.Experience:- Defining the Strategy towards the Chips and Snacks Category and being the Category Expert - Being the main Stakeholder and the link between Marketing and the Sales Organisation - Monitoring and analyzing the market in order to make recommendations to the Management - Defining and executing the Marketing Mix (Product, Price, Place, Promotion) toward each Channel and customer- Developing and giving Presentations Internally and towards Customers Show less

In my Brand Manager position with Valora Trade (form. Salko Import, Consiva) I had full P&L responsibility for brands like Heinz Sauces, Tabasco, Maile, HP Sauce, Hermasetas etc. I worked with the brands on a long term strategic level as well as short term action oriented tactical level. I managed marketing budgets and the negotiations with brand owner. I established the full marketing mix including media platform and events. My main focus was running a KPI oriented top-line growth combined… Show more In my Brand Manager position with Valora Trade (form. Salko Import, Consiva) I had full P&L responsibility for brands like Heinz Sauces, Tabasco, Maile, HP Sauce, Hermasetas etc. I worked with the brands on a long term strategic level as well as short term action oriented tactical level. I managed marketing budgets and the negotiations with brand owner. I established the full marketing mix including media platform and events. My main focus was running a KPI oriented top-line growth combined with tight budget controlling in order to drive monetary results on the Brands. I functioned as the brand stakeholder in the organisation communicating with sales, finance, logistics. Show less