Ceo And Co-Founder
Santa Monica, California, Us
I Co-Founded Shoes of Prey where our mission is to remove inventory and waste in the fashion supply chain through on demand manufacturing. As Co-Founder and CEO I grew the company to employing over 200 highly passionate and engaged team members across our operations in China, the US and Australia. As CEO I was passionate about hiring and growing a high performing, highly engaged team.Together our team:- Established our highly disruptive on demand supply chain and manufacturing facility in Dongguan, China. We developed the manufacturing processes to produce shoes within days of our customers designing and ordering them, eliminating the need to hold inventory and allowing our customers to get exactly the shoes they want, in any size they want.- Developed an innovative, award winning and user friendly online shoe customisation experience.- Established partnerships with the department stores David Jones in Australia and Nordstrom in the US to offer our custom shoes to customers in store.- Raised funding from investors including Khosla Ventures, Nordstrom, Greycroft Partners and Blackbird Ventures.- We grew an extremely passionate customer base with off the charts net promoter scores.- One of my proudest leadership experiences was moving our headquarters from Sydney to Los Angeles in 2014. Of the 26 Sydney headquarters team members we employed at the time, 24 packed up and literally moved to the other side of the world to continue the Shoes of Prey journey with us. The remaining 2 continued to work for us from Sydney.We have won numerous awards including:- Best New Online Retailer- Most Innovative Online Retailer- Best Online Marketing Initiative- Best Online Retailer- Online Retailer Hall of FameI personally won the Online Retail Industry Recognition Award in 2012.