Michael Friedberg Email & Phone Number

Auckland, NZ

Auckland, Auckland, NZ

Tech CEOs and founders need access to all the help and expertise they can get. In the old world they would hire this in, if they could afford it, and build a function around each leader.In the new world CEOs and founders access marketing expertise when and how they need it, working from within their business, to deliver business outcomes. Goodbye marketing.

Auckland, Auckland, NZ

If you’re a CEO in growth mode, one of the hardest marketing challenges to solve might be “what do we need (marketing) to do, in what order and with what resources”?That’s swiftly followed by I can’t afford or can’t justify a CMO (until I see growth).With limited resources, companies go on the hunt for a marketing unicorn(s). At a certain size you think.

Auckland, 1052, NZ

Working closely with the Marketing Association in preparing for and running the judging of entries

Stepping out on my own and establishing a successful Fractional CMO business is one of the hardest things I have done, but hands-down the most rewarding. I have had the privilege of working alongside some inspirational CEOs, CEO's who are driving change across their organisations in order to achieve growth.From planning, to doing, hiring, bedding in and.

Auckland, NZ

Working alongside the CEO and Chief Product Officer, my role was to bring an objective lens to discussions around strategy, go-to-market & revenue generation. Then building the plan and bringing it to life through communication, collaboration and actions. What did this look like?:→ Setting a path for commercialisation and revenue growth of the MATTR VII.

Auckland, CBD, NZ

215m+ plus registered users, with 100k signing up a day. An NZ global start-up, operating in over 150 countries, experiencing rapid growth in the cloud storage market. I joined to help MEGA solve 2 problems:✅ Build & implement a plan with clear actions to achieve significant growth✅ Prioritisation of resources to get above-average returnsA greenfields role.

Armonk, New York, NY, US

This senior role brought to play my leadership, strategic thinking, operational excellence and ability to work across many parts of a complicated business to deliver outstanding experiences for our clients.Having a seat on the senior leadership team, meant I played a key role in helping to build a high-performance culture, future proof the business for.

Armonk, New York, NY, US

The focus of the role was on meeting the needs of non-traditional companies, buyers who are digitally savvy and view technologies like AI, Analytics and Cloud as ways to differentiate themselves in the market. This was all about digital, about brand, about understanding the needs of each buyer and the stories that will capture their hearts and minds.This.

Armonk, New York, NY, US

Working closely with the Asia Pacific Chief Digital Officer, my mission was to market, sell and support customers digitally. Marketing and selling in a way that is different to customers who are supported by face to face sellers and marketing activities.The focus was on new clients and new buyers - the marketing teams I led and influenced were responsible.

Armonk, New York, NY, US

I led a team of 50 sellers/4 managers, covering Australia/New Zealand, Korea, ASEAN and India, to deliver on a 50% year to year target increase in won revenue created from marketing activities. Our mission was to respond to inquiries coming into IBM, be it phone, email or LiveChat AND engage with customers as they respond to a free trial, demo, event.

Armonk, New York, NY, US

I worked closely with the world wide teams to help localise plans for IBM Software in Asia Pacific/IBM's Growth Markets (MEA, CEE, LA + AP). This was done by providing guidance and direction in setting strategy and programs to support the needs of the local markets while ensuring business objectives were being met.Key responsibilities were to look at.

Armonk, New York, NY, US

The role reported into the IBM NZ Managing Director, and takes functional guidance from the Director of Marketing/Communications Australia/New Zealand (A/NZ). The position is part of the New Zealand Leadership Team and the Australia/New Zealand Marketing Strategy Team. With 15 direct reports, I had accountability for developing, setting and executing the.

Armonk, New York, NY, US

This role represented an opportunity to help build IBM’s A/NZ business strategy to grow small and medium business revenues. This required me to increase the scope of my IBM experience by familiarising myself with the Australian market as well as the IBM A/NZ and global management teams. Program management aspects of the role saw me taking program guidance.

Armonk, New York, NY, US

My prior experience in one of New Zealand’s largest resellers provided me with the skills to create the IBM NZ channel marketing function. This was a crazy busy role. Some of the big things I did:- IBM Business Partner Awards. Came up with the concept and brought it to life. - Set up and ran over 20 co-marketing campaigns, each year, delivering good.

A pro-bono consulting project based in Dakar as part of IBM's Corporate Services Corp. I was one of a team of 4 who worked with the Ministry of Health/Social Action and the Ministry of Higher Education to build an action plan for an eLearning program that would help improve health outcomes across Senegal. A key consideration was to leverage existing.

NZ

Board member representing IBM NZ and the tech sector to the NZ Government

With revenues of $150m, across four corporate and five regional offices, I established and ran a successful marketing function within one of New Zealand’s largest IT solution providers. Growth was achieved by narrowing the business focus, broadening skill sets, implementing new development processes, and developing a “build once sell many” business.

After the re-brand we needed to deliver on the brand promise (to all stakeholders). So working at senior management level I delivered marketing and business solutions which allowed Ceritas Digital to grow via new product and market development.

As Turing Solutions became more sales oriented, and began to develop a stronger relationship with Computerland New Zealand, a marketing function was required. So I became solely responsible for all external and internal communications as well as supporting business development and account managers in their respective roles.I took sole responsibility for.

It was still the 90’s after all and everybody needs to experience owning and running a small business. So whilst completing my last year at university, me and a friend established this specialist website design and interactive marketing company. What a ride, a fantastic experience and a very good way of securing a job in a tough market….by selling the.

Executive Education, Developing Cultural Insights + Developing Cultural Intelligence

Creating A High Performance Sales Culture

Bcm, Marketing, Business Management

Education record