Impact LED Signs partners with forward-thinking sign companies to deliver industry-leading Electronic Message Centers (EMCs) that captivate audiences and elevate businesses.In my role at Impact LED Signs, I work closely with executive leadership to drive growth, enhance brand awareness, and build a high-performing lead generation system. My primary focus is on sharpening our message: empowering sign companies with the most reliable, affordable, and innovative digital EMCs in the market.At Impact LED Signs, we believe in strengthening American businesses—one exceptional sign at a time!

I served on AmPhil's Executive Management Team, reporting directly to the CEO. I led the firm's Growth Division directing strategies and tactics to support AmPhil's revenue and profit goals. Our focus at AmPhil is supporting mission-driven organizations to elevate their brand, improve fundraising, and help them live their vision to improve the world where we all live."Remember that nothing is small in the eyes of God. Do all that you do with love." -St. Therese of Lisieux

Executive growth strategist trusted in developing and deploying marketing plans leading to impactful revenue growth. Continually improving analyzing trends and forecasting sales to develop long-term strategies, key objectives, and operations plans based on business best practices for maximum growth and profitability through a brand and marketing lens.🧿 Leads a global lead gen team responsible for ideation, build-out, execution and performance for a full-circle campaign strategy supporting business objectives for new account growth and expansion into existing. 🧿 Develop integrated sales enablement and go-to-market programs across critical channels including digital, social, paid media, and virtual/live events. 🧿 Collaborate with business stakeholders to translate business goals and objectives into plans, actionable strategies, and lead-gen content creation strategies.🧿 Leads development is the focus that includes tools of multi-channel digital programs, content marketing, SEO, account-based marketing (ABM), social media, events, advertising, and marketing automation as key components.🧿 Closely monitor market intelligence resources/tools for tracking, measuring, reporting, and improving performance vs industry KPIs and competitive analysis. 🧿 Manage and direct the conception/creation of campaigns aligned with sales in the creation and execution of go-to-market campaigns on budget, on time, and on target.

Recruited to help this consumer company overcome the impacts of Google Algorithmic Search Updates and boost organic traffic through SEO and Content. (Penguin, Panda, etc...) ✴ Managed SEM/PPC Online Advertising Annual Spends of $1 million+ ✴ Grew organic traffic 400% <12 mo.s✴ Grew online conversion rate 200% in <12 months✴ Increased avg transaction by 45% < 6 months ($855 to $1,240)✴ Managed to overcome Google manual penalty in unprecedented 6 weeks

Helped various B2B and B@C companies drive growth through effective marketing, SEO, content, social media, brand growth, and sales enablement.

Named President with the company and within two years led the company to a 71% increase in sales into new markets overseeing the company and managing the marketing and sales force at its peak of five regional salespersons. The company peaked at close to $5mm in revenues under Michael’s tenure as President. As a co-founder exited the company thanks to an employee buyout.