Chief Marketing Officer
Louisville, Kentucky, Us
Executive growth strategist trusted in developing and deploying marketing plans leading to impactful revenue growth. Continually improving analyzing trends and forecasting sales to develop long-term strategies, key objectives, and operations plans based on business best practices for maximum growth and profitability through a brand and marketing lens.🧿 Leads a global lead gen team responsible for ideation, build-out, execution and performance for a full-circle campaign strategy supporting business objectives for new account growth and expansion into existing. 🧿 Develop integrated sales enablement and go-to-market programs across critical channels including digital, social, paid media, and virtual/live events. 🧿 Collaborate with business stakeholders to translate business goals and objectives into plans, actionable strategies, and lead-gen content creation strategies.🧿 Leads development is the focus that includes tools of multi-channel digital programs, content marketing, SEO, account-based marketing (ABM), social media, events, advertising, and marketing automation as key components.🧿 Closely monitor market intelligence resources/tools for tracking, measuring, reporting, and improving performance vs industry KPIs and competitive analysis. 🧿 Manage and direct the conception/creation of campaigns aligned with sales in the creation and execution of go-to-market campaigns on budget, on time, and on target.