Helping the company innovate and improve the experiences of customers, partners, and organizational teams through digital transformation.

Responsible for driving strategy, execution and analysis for marketing and communication initiatives across the company.

As a learning technology consultant, I covered a territory consisting of 60+ colleges/universities spanning 5 states in the Central and West Region. In this role, I was successful in helping educators leverage personalized learning and adaptive technologies in their classrooms. Through implementation of this strategy, I worked with higher ed professionals to develop a plan for implementing digital learning technologies across a variety of disciplines and curriculums.

• Managed over 6.5 million in annual sales on territory by developing and implementing quarterly sales strategies that promote the sale and sell through of Hormel products. • Achieved established sales tonnage & product mix goals by effectively calling and making presentations to distributors, brokers, and end users.• Worked closely with assigned distributors and 100+ distributor reps to coordinate product presentations and provide information on technical aspects of products and market trends.• Developed and managed over $60k in marketing budgets and cashflows on assigned territory• Established marketing/promotional programs for both distributors and foodservice operators utilizing market/consumer research and cost-effective negotiation skills• Executed all administrative responsibilities including maintenance and handling of accounts receivable, sales projections, and market analysis• Successfully utilized CRM software to leverage information and develop a strategic plan to focus on key category growth and new business opportunities • Worked closely with product managers to negotiate and implement pricing contracts by accessing performance and risk factors

Gained hands-on experience and knowledge to learn the business, and ultimately manage the branch and support the entire business. Performed duties in all aspects of a branch and became familiar with line and staff functions, operations, management viewpoints and company policies and practices that affect each aspect of the business.

Assisted director of sales for the Western Region to initiate sales and web-based marketing/advertising efforts for national online community of sports enthusiasts (Sportsvite.com). As one of my major projects, I helped coordinate the launch phase of a new multi-market activation program with Smokey Bones Bar + Grill. Consisting of a network of 30 Recreational Sports Network (RSN) league partners all tied directly to 30 Smokey Bones retail locations in nearly as many markets, this was a huge undertaking that helped Sportsvite successfully manage a $50-100K piece of business.

Worked through adult recreation league partner (Denver Sport and Social Club) to leverage a variety local businesses and clients through online advertising, league sponsorships, sampling/distribution, and off-site promotions.Responsibilities ranged from management and maintenance of all advertiser, sponsor, and client relations to website development and content posting, to coordinating post-league events and client promotions.

Helped to improve and develop prospecting techniques and planning of sales calls for our Quarterly Commercial Real Estate Report.

Work study student to the Internship Coordinator in the Center for Community Engagement. Helped maintain database for students' internship placements and developed relations with current and potential internship sites.