Michael Fulwiler

Michael Fulwiler Email and Phone Number

Founder @ Fulwiler Media
East Providence, RI, US
Michael Fulwiler's Location
Riverside, Rhode Island, United States, United States
About Michael Fulwiler

"An amazingly gifted marketer, publicist, and consultant."— Drs. John and Julie Gottman, Co-Founders of The Gottman InstituteI operate at the intersection of marketing and mental health.I lead brand and content at Heard, the accounting platform built for therapist entrepreneurs, and host our podcast, Heard Business School, with new episodes every Monday. I'm the founder of Fulwiler Media, a content marketing consultancy for mental health companies, and creator of Therapy Marketer, a weekly newsletter read by 3,000+ therapists. As an independent consultant, I've partnered with 15+ mental health startup founders and CEOs to develop and implement a content-first marketing strategy. I've played an "Interim Head of Marketing" role in the 0-1 stage of a company to lay the foundation and help with hiring. I've also partnered with therapists to grow their private practices through individual and group coaching and consulting.Previously, I ran marketing at The Gottman Institute for nearly a decade where I helped grow the company to $10 million in annual revenue while building an audience of more than 1 million social media followers and 250,000 email subscribers."If you're building a brand in the mental health space, you should work with Michael if you can get him." — Jingyun Fan, Co-Founder and CEO of Shuni"Michael has his finger on the pulse of the mental health space. Every founder should work with him."— Aaron Schiff, Founder and CEO of Via Behavioral Health"If you want to reach more therapists, talk to Michael."— Paul Fugelsang, Founder and Executive Director of Open Path Collective"No one understands how to market a mental health company better than Michael.”— Dr. Karen Bridbord, Founder and CEO of Founders Foundry

Michael Fulwiler's Current Company Details
Fulwiler Media

Fulwiler Media

View
Founder
East Providence, RI, US
Employees:
2
Michael Fulwiler Work Experience Details
  • Fulwiler Media
    Founder
    Fulwiler Media
    East Providence, Ri, Us
  • Heard
    Director Of Brand
    Heard Jul 2023 - Present
    Seattle, Wa, Us
  • Heard
    Brand Marketing Lead
    Heard May 2022 - Jul 2023
    Seattle, Wa, Us
    Heard is the financial back office for therapists.
  • Fulwiler Media
    Founder
    Fulwiler Media May 2020 - Present
    Providence, Rhode Island, Us
    Fulwiler Media is a content marketing consultancy for mental health companies.
  • Therapy For Black Girls
    Advisor
    Therapy For Black Girls Mar 2021 - Present
    Decatur, Georgia, Us
    Therapy for Black Girls is an online space dedicated to encouraging the mental wellness of Black women and girls.
  • Ours
    Advisor
    Ours Jul 2021 - Present
    United States, Us
    Ours offers modern couples counseling scientifically proven to not be scary.
  • On Deck
    Fellow
    On Deck Mar 2021 - Jun 2021
    San Francisco, California, Us
    The On Deck Health Fellowship is a 10-week program that brings together startup and healthcare experts looking to found, join, invest in, and advise cutting-edge health tech companies.
  • The Gottman Institute
    Chief Marketing Officer
    The Gottman Institute Oct 2018 - Apr 2020
    Seattle, Washington, Us
    The vision of The Gottman Institute is to make the world a better place one relationship at a time. Our products and programs are based on more than four decades of research by John Gottman, the country's foremost relationship expert.As Chief Marketing Officer, I led the team responsible for brand and marketing strategy, media, creative, social, content, data and analytics, CRM, and PR. I reported directly to the CEO and served on the Executive Leadership Team.
  • The Gottman Institute
    Interim Chief Product Officer
    The Gottman Institute Feb 2017 - Oct 2018
    Seattle, Washington, Us
    I stepped into the Chief Product Officer role during a time of transition within the organization and developed the future vision for the company’s digital and physical products while also leading the Marketing team. During that time, I built and launched the company’s first online courses for mental health professionals and developed and launched a consumer mobile app.
  • The Gottman Institute
    Marketing Director
    The Gottman Institute Sep 2012 - Jan 2017
    Seattle, Washington, Us
    As Marketing Director, I planned, developed, and launched all marketing campaigns, driving $3M in annual revenue; strategized and executed email marketing campaigns to database of 100K subscribers; managed $40K website redesign project to improve user experience and navigation, optimize SEO, and increase e-commerce conversation rates.
  • The Gottman Institute
    Marketing Coordinator
    The Gottman Institute Jun 2012 - Sep 2012
    Seattle, Washington, Us
    I was hired as the company’s first full-time marketing employee after 16 years of business, leading to significant brand and business transformation.
  • The Gottman Institute
    Marketing Intern
    The Gottman Institute Sep 2011 - Jun 2012
    Seattle, Washington, Us
  • Northwest Prospects Academy
    Head Baseball Coach
    Northwest Prospects Academy Nov 2014 - Aug 2018
    The goal of Northwest Prospects Academy is to teach young men life skills through the game of baseball. Each player learns to use failure and setbacks as opportunities to overcome adversity.
  • U.S. Department Of State
    Management Intern
    U.S. Department Of State Jun 2011 - Sep 2011
    Washington, Dc, Us
    I was responsible for improving the efficiency and effectiveness of assigned several internal operations at the U.S. Mission to the United Nations (USUN). I supported events, including international and multilateral meetings and conferences.
  • Radioshack
    Wireless Sales Specialist
    Radioshack Sep 2010 - Mar 2011
  • Seattle Mariners
    Event Security
    Seattle Mariners Apr 2010 - Oct 2010
    Seattle, Washington, Us
  • University Of Washington
    Health And Food Services Student Coordinator
    University Of Washington Aug 2008 - Jan 2009
    Seattle, Wa, Us
  • U.S. Department Of State
    American Citizen Services Intern
    U.S. Department Of State Jun 2007 - Sep 2007
    Washington, Dc, Us

Michael Fulwiler Education Details

  • University Of Washington
    University Of Washington
    Honors English Language And Literature

Frequently Asked Questions about Michael Fulwiler

What company does Michael Fulwiler work for?

Michael Fulwiler works for Fulwiler Media

What is Michael Fulwiler's role at the current company?

Michael Fulwiler's current role is Founder.

What schools did Michael Fulwiler attend?

Michael Fulwiler attended University Of Washington.

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