"An amazingly gifted marketer, publicist, and consultant."— Drs. John and Julie Gottman, Co-Founders of The Gottman InstituteI operate at the intersection of marketing and mental health.I lead brand and content at Heard, the accounting platform built for therapist entrepreneurs, and host our podcast, Heard Business School, with new episodes every Monday. I'm the founder of Fulwiler Media, a content marketing consultancy for mental health companies, and creator of Therapy Marketer, a weekly newsletter read by 3,000+ therapists. As an independent consultant, I've partnered with 15+ mental health startup founders and CEOs to develop and implement a content-first marketing strategy. I've played an "Interim Head of Marketing" role in the 0-1 stage of a company to lay the foundation and help with hiring. I've also partnered with therapists to grow their private practices through individual and group coaching and consulting.Previously, I ran marketing at The Gottman Institute for nearly a decade where I helped grow the company to $10 million in annual revenue while building an audience of more than 1 million social media followers and 250,000 email subscribers."If you're building a brand in the mental health space, you should work with Michael if you can get him." — Jingyun Fan, Co-Founder and CEO of Shuni"Michael has his finger on the pulse of the mental health space. Every founder should work with him."— Aaron Schiff, Founder and CEO of Via Behavioral Health"If you want to reach more therapists, talk to Michael."— Paul Fugelsang, Founder and Executive Director of Open Path Collective"No one understands how to market a mental health company better than Michael.”— Dr. Karen Bridbord, Founder and CEO of Founders Foundry
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FounderFulwiler MediaEast Providence, Ri, Us -
Director Of BrandHeard Jul 2023 - PresentSeattle, Wa, Us -
Brand Marketing LeadHeard May 2022 - Jul 2023Seattle, Wa, UsHeard is the financial back office for therapists. -
FounderFulwiler Media May 2020 - PresentProvidence, Rhode Island, UsFulwiler Media is a content marketing consultancy for mental health companies. -
AdvisorTherapy For Black Girls Mar 2021 - PresentDecatur, Georgia, UsTherapy for Black Girls is an online space dedicated to encouraging the mental wellness of Black women and girls. -
AdvisorOurs Jul 2021 - PresentUnited States, UsOurs offers modern couples counseling scientifically proven to not be scary. -
FellowOn Deck Mar 2021 - Jun 2021San Francisco, California, UsThe On Deck Health Fellowship is a 10-week program that brings together startup and healthcare experts looking to found, join, invest in, and advise cutting-edge health tech companies. -
Chief Marketing OfficerThe Gottman Institute Oct 2018 - Apr 2020Seattle, Washington, UsThe vision of The Gottman Institute is to make the world a better place one relationship at a time. Our products and programs are based on more than four decades of research by John Gottman, the country's foremost relationship expert.As Chief Marketing Officer, I led the team responsible for brand and marketing strategy, media, creative, social, content, data and analytics, CRM, and PR. I reported directly to the CEO and served on the Executive Leadership Team. -
Interim Chief Product OfficerThe Gottman Institute Feb 2017 - Oct 2018Seattle, Washington, UsI stepped into the Chief Product Officer role during a time of transition within the organization and developed the future vision for the company’s digital and physical products while also leading the Marketing team. During that time, I built and launched the company’s first online courses for mental health professionals and developed and launched a consumer mobile app. -
Marketing DirectorThe Gottman Institute Sep 2012 - Jan 2017Seattle, Washington, UsAs Marketing Director, I planned, developed, and launched all marketing campaigns, driving $3M in annual revenue; strategized and executed email marketing campaigns to database of 100K subscribers; managed $40K website redesign project to improve user experience and navigation, optimize SEO, and increase e-commerce conversation rates. -
Marketing CoordinatorThe Gottman Institute Jun 2012 - Sep 2012Seattle, Washington, UsI was hired as the company’s first full-time marketing employee after 16 years of business, leading to significant brand and business transformation. -
Marketing InternThe Gottman Institute Sep 2011 - Jun 2012Seattle, Washington, Us -
Head Baseball CoachNorthwest Prospects Academy Nov 2014 - Aug 2018The goal of Northwest Prospects Academy is to teach young men life skills through the game of baseball. Each player learns to use failure and setbacks as opportunities to overcome adversity. -
Management InternU.S. Department Of State Jun 2011 - Sep 2011Washington, Dc, UsI was responsible for improving the efficiency and effectiveness of assigned several internal operations at the U.S. Mission to the United Nations (USUN). I supported events, including international and multilateral meetings and conferences. -
Wireless Sales SpecialistRadioshack Sep 2010 - Mar 2011
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Event SecuritySeattle Mariners Apr 2010 - Oct 2010Seattle, Washington, Us -
Health And Food Services Student CoordinatorUniversity Of Washington Aug 2008 - Jan 2009Seattle, Wa, Us -
American Citizen Services InternU.S. Department Of State Jun 2007 - Sep 2007Washington, Dc, Us
Michael Fulwiler Education Details
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University Of WashingtonHonors English Language And Literature
Frequently Asked Questions about Michael Fulwiler
What company does Michael Fulwiler work for?
Michael Fulwiler works for Fulwiler Media
What is Michael Fulwiler's role at the current company?
Michael Fulwiler's current role is Founder.
What schools did Michael Fulwiler attend?
Michael Fulwiler attended University Of Washington.
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