- Guide the development and manage execution of omnichannel CX strategies- Integrate the use of AI to improve efficiencies in the implementation and optimization of B2C and B2B marketing campaigns

Lead development of the Omnichannel and CRM strategy and practices for the healthcare biopharmaceutical portfolio across marketing channels. Lead design and development of Omnichannel capability, strategy, implementation, execution and measurement of the Omnichannel vision across the U.S. portfolio.

• Led the development of Oncology Web and consumer promotional media plans and campaigns aligning with brand business strategy and analytics insights• Led omnichannel and customer experience design and Digital, Media, and CRM strategy in support of the Brand team.• Collaborate effectively in a matrixed environment with Brand Marketing, Creative / CRM / Digital agencies, Media, Market Research, Analytics, Business Technology Solutions (BTS), Sales Operations, and Medical/Regulatory/Legal integrated business partners.• Led cross-functional team (Brand/Omnichannel/MABI/Agency) to design and implement ideal customer experience aligned to journey phases and strategic messaging strategy.• Responsible for championing and leading a team in the redesign of Opdivo.com to improve efficiencies to meet the growth of the brand• Led the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables for new business tactics and to improve existing processes/tactics• Managed digital and marketing operations, capabilities, and multi-channel hub teams to optimize successful brand and indication launches• Led the DTC redesign launch of Opdivo.com on AEM and subsequent indication launches• Served as the dedicated Oncology digital marketing point-of-contact for the Opdivo Brand, digital agencies, and digital Hub teams to lead the strategy and execution of digital campaigns/tactics for Media, Web, SEM/SEO and Digital CRM brand launches• Managed budgets and estimates for digital plan tactics. Monitored, managed and provided regular updates on campaign/project financials. Monitored project status and budget and provide regular reporting on progress, challenges, and solutions

• Led a digital marketing engagement and production team of 8 to 10 direct reports in the U.S. oncology marketing Hub for all oncology brands and indications• Digital Multi-Channel Program Management – Internal and external digital marketing development resource and vendor management for CRM (Email, DM, Social, Call Center) and Web channels

• Responsible for digital marketing engagement planning and execution of all oncology brands and indications• Partnered with oncology brands to develop yearly digital marketing demand plans and budgets• Developed and initiated SEO best practices at the GSK U.S. Enterprise level• Managed SEO and paid search partner vendors and campaigns across all oncology brands

- Integrated Digital Marketing and CRM Data Management - Customer Data Integration (CDI). Managed the successful build and delivery and launch of multi-channel 80MM record CDI and CRM Preference Center customer data integration project for Web, Email, E-Commerce, Mobile and DM data sources for a $25 MM client.- Oversee scope, development, testing, delivery, UAT, issue resolution and resource allocation- Directed agencies and vendors in requirements gathering and CRM campaign execution- Managed the international Email / Digital CRM marketing data integration build for Anheuser-Busch InBev - Developed and consumer and professional relationship marketing project plans for use by internal customers throughout the organization.

- Manage project development and project management teams including financials supporting multi-channel digital and print marketing for Bristol-Myers Squibb Orencia brand with market launch experience- Change Management - Responsible for improving the Project Management group practice and processes supporting all clients- Worked with stakeholders to develop campaign briefs and creative guidelines for marketing materials- Work with multiple teams to develop scopes of work and pricing for all Digital and print projects, including Web, TV, Email, Media and Print work

Responsible for leading digital/online marketing programs and Web development projects while overseeing multiple accounts across a portfolio of client businesses; mentoring, training and managing project managers; leading and managing development of business and project strategy; and participating in the operations of the project management department and the interactive discipline. Work in cooperation with Account Management to plan for, and scope projects, and accountable for the quality of the project delivery.Work with the Account Team and Discipline Leads (Creative, Information Architecture, Content Strategy, Digital Strategy, Digital Technology, etc.) to set up project processes and define scope, cost and time parameters. Have significant client contact and responsible for ensuring that deliverables across multiple projects meet time specifications, strategy and quality goals.