Mike Gaffney

Mike Gaffney Email and Phone Number

Sales Operations, Analytics, Trade Management, Sales Forecasting, Sales Leadership, Broker Sales, CPG Conventional and Natural Channel, Distribution Management, Account Management, Pricing and Contract Strategy @ Bluebonnet Nutrition
Mike Gaffney's Location
Charlotte Metro, United States, United States
Mike Gaffney's Contact Details
About Mike Gaffney

Mike is a Sales and Sales Operations Executive highly skilled in analytics and with extensive experience in Customer Demand Planning, Forecasting, S&OP, and Integrated Business Planning strategies. He excels in driving data-driven customer solutions and strong value messaging to grow revenue for both emerging and Fortune 500 CPG companies. He builds relationships to have winning partnerships, by continually harnessing their growth potential. He views the customer partnership as a primary priority and continually communicates both informally and formally. They love his passion and communication. Partnership development and building foundational trust are key elements to his success.Currently, Mike is a Sales Manager at Bluebonnet Nutrition, a top selling supplement brand in the Natural channel. He grew category ACV by 14% maximizing product opportunities using heat maps - interacting with Whole Foods and Sprouts buyers and grocery retail store ownersMike served as Director of Sales for Child life Essentials. In this position, he instituted successful Supply Chain initiatives for improved performance and cost-savings, and skillfully mined IRI, Nielsen, and SPINS data to create stronger, account-specific selling stories, leading to double-digit TDP increases. He also developed JBPs with key retailers and distributors and elevated the performance of broker teams, achieving new distribution at grocery retailers like Giant Eagle and Publix, adding significant revenue through improved relationships with natural retailers such as Whole Foods and Sprouts, and generating 100%+ revenue growth at grocery leaders that included Harris Tetter and Publix. Earlier, as Director of Sales – Wholesale Drug for The Nature’s Bounty Company, Mike led a high-performing broker sales team that significantly beat budget and drove double-digit revenue growth. In addition, he harmonized a direct and broker sales team, streamlining operations and again creating a formal S&OP to achieve major revenue gains. In a Sales Operations role, he built a highly successful S&OP process for channel sales leaders that encompassed multiple brands and included a product management/portfolio/strategy review, demand review assessment and forecasting, supply review assessment and optimization, reconciliation review of supply/demand gaps, and a rolling business plan. Earlier in his career, Mike held Marketing, Pricing, and Product Manager roles with Medtronic, where he collaborated with the Sales Team to drive medical device placements and increase revenues.

Mike Gaffney's Current Company Details
Bluebonnet Nutrition

Bluebonnet Nutrition

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Sales Operations, Analytics, Trade Management, Sales Forecasting, Sales Leadership, Broker Sales, CPG Conventional and Natural Channel, Distribution Management, Account Management, Pricing and Contract Strategy
Mike Gaffney Work Experience Details
  • Bluebonnet Nutrition
    Sales Executive
    Bluebonnet Nutrition 2021 - Present
    Sugar Land, Texas, Us
  • Childlife Essentials
    Director Of Sales
    Childlife Essentials 2019 - 2021
    El Segundo, California, Us
    • Sales Leadership: Natural and Conventional Channelo Added $1M of revenue through improved contracts with key natural retailers Whole Foods and Sprouts - Elevated the performance of the broker teams by spearheading a consistent account review process achieving new distribution at food/grocery retailers Kroger, Wegmans, HEB and Publix; o Created selling stories for broker teams at Food, Drug and Mass accounts like Ahold, Target, Publix, Kroger and Wal-Mart, constructed custom presentations for each account to highlight brand and private label attributes and identify product gaps at the account, increased TDP by 20%o Built JBP with retailers in both the natural and conventional channel and distributors like UNFI and KeHe to deliver business objectives, uncover account opportunities and enhance contracting language• Sales Accomplishments:o Achieved sales quota, beating the budget by 52%. Drove huge growth - 100%+ revenue gains at Sprouts and Whole Foods, leveraging brokers and building coherent action plans
  • The Nature'S Bounty Co.
    Director Sales - Drug Wholesale
    The Nature'S Bounty Co. 2018 - 2019
    Ronkonkoma, Ny, Us
    • Sales Leadership: Led a direct sales team of 1 national director, 3 regional managers and 44 sales reps Managed a core team of 2 business managers for HQ services at both national and regional wholesale distributors  Developed quota targets and customer objectives for each rep and create trackers for performance metrics• Sales Accomplishments: Achieved annual sales quota by beating the budget by 17% Drove 11% revenue growth at Target and Rite Aid by identifying opportunities and establishing relationships with the category buyer to support innovation Created a brand and location opportunity locator that drove revenue gains Collaborated with the Kroger team, grew display volume by 19% or $2M• Sales Operations Leadership: Added KPI to monthly account business reviews capturing display, distribution and promotion performance to evaluate performance Effectively harmonized a direct and broker sales team for $525M annual revenue Built and solidified team rapport with sales leadership to streamline operations and create systematic processes - 8 VP and Director level customer leads, and 32 customer account business managers
  • The Nature'S Bounty Co.
    Sales Director
    The Nature'S Bounty Co. 2016 - 2019
    Ronkonkoma, Ny, Us
  • The Nature'S Bounty Co.
    Senior Director Sales Operations
    The Nature'S Bounty Co. 2016 - 2018
    Ronkonkoma, Ny, Us
  • Medtronic
    Marketing Manager
    Medtronic 2015 - 2016
    Minneapolis, Mn, Us
    • Drove dozens of placements for a new product collaborating with sales team  100+ field rides and presentations to surgeons and VAC Attended 100+ surgeries and interactions with surgeons and VACAdded $2M of new revenue by developing a risk sharing model with two customers Spending would not increase by more than 5% each year, no charge over that level. If they spent less than 95% of prior year, they would send us the difference • Protected and saved a $500M product line under competitive threat  Identified product codes under threat and put together a 2 page contract addendum that required a higher compliance from the customer for those products.  Collaborated with sales, marketing and legal to develop a 3x3 matrix based on threat level and size of customer with levers ranging from 4-10% rebate/price concessions from their current contract pricing.  We minimized the threat with this program and by streamlining the approval process, reduced contract cycle time from 3-4 weeks to less than a week• Drove 13% growth for a new product line primarily by partnering with and focusing on the sales team  The sales team recognized me as a marketer they could trust to provide them with answers and explanations, and as someone they wanted to put in front of their customers.  Worked collaboratively with internal team members to find solutions for challenges that the sales team was facing. • Established a KOL (Key Opinion Leader) management program in association with regional sales leadership to streamline VOC feedback• Recognized by senior leadership for creating a monthly revenue and unit forecasting model that became a standard template for the team• Successfully developed, managed and presented product launch plans that included customer target identification, commercial messaging, pricing strategy, launch pricing, competitive response, channel decisions, unit and revenue forecasts and sales force training plans
  • Covidien (Medtronic Minimally Invasive Therapies Group)
    Manager, Pricing And Offer Development
    Covidien (Medtronic Minimally Invasive Therapies Group) 2013 - 2015
    Fridley, Minnesota, Us
  • Covidien (Medtronic Minimally Invasive Therapies Group)
    Associate Product Manager
    Covidien (Medtronic Minimally Invasive Therapies Group) 2011 - 2013
    Fridley, Minnesota, Us
  • Covidien (Medtronic Minimally Invasive Therapies Group)
    Business Development Strategy
    Covidien (Medtronic Minimally Invasive Therapies Group) 2011 - 2012
    Fridley, Minnesota, Us
  • Covidien (Medtronic Minimally Invasive Therapies Group)
    Business Analytics
    Covidien (Medtronic Minimally Invasive Therapies Group) 2009 - 2011
    Fridley, Minnesota, Us
  • Ge
    Global Compensation Business Analyst
    Ge 2006 - 2009
    Boston, Ma, Us
  • Thermo Fisher Scientific
    Product/Sourcing Manager
    Thermo Fisher Scientific 2004 - 2006
    Waltham, Ma, Us
  • Dxl Group
    Merchandise Planner
    Dxl Group 2000 - 2002
    Canton, Ma, Us
  • May Department Stores
    Associate Buyer
    May Department Stores 1996 - 2000
    St Louis, Missouri, Us

Mike Gaffney Skills

Product Management Cross Functional Team Leadership Process Improvement Product Launch Pricing Competitive Analysis Management Business Development Product Development Financial Analysis Strategic Planning Sales Market Development Product Marketing Supply Chain Management Forecasting Market Analysis Six Sigma Business Strategy Segmentation

Mike Gaffney Education Details

  • Carnegie Mellon University - Tepper School Of Business
    Carnegie Mellon University - Tepper School Of Business
    Strategy
  • Isenberg School Of Management, Umass Amherst
    Isenberg School Of Management, Umass Amherst
    Finance

Frequently Asked Questions about Mike Gaffney

What company does Mike Gaffney work for?

Mike Gaffney works for Bluebonnet Nutrition

What is Mike Gaffney's role at the current company?

Mike Gaffney's current role is Sales Operations, Analytics, Trade Management, Sales Forecasting, Sales Leadership, Broker Sales, CPG Conventional and Natural Channel, Distribution Management, Account Management, Pricing and Contract Strategy.

What is Mike Gaffney's email address?

Mike Gaffney's email address is mi****@****hoo.com

What is Mike Gaffney's direct phone number?

Mike Gaffney's direct phone number is +163120*****

What schools did Mike Gaffney attend?

Mike Gaffney attended Carnegie Mellon University - Tepper School Of Business, Isenberg School Of Management, Umass Amherst.

What skills is Mike Gaffney known for?

Mike Gaffney has skills like Product Management, Cross Functional Team Leadership, Process Improvement, Product Launch, Pricing, Competitive Analysis, Management, Business Development, Product Development, Financial Analysis, Strategic Planning, Sales.

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