Michael Galaburda Email & Phone Number

Greater Los Angeles Area

Consumer & Market Intelligence, Account Development- Acted as on-site consultant during critical rebrand period for a large Vitamin manufacturer, bringing an understanding of the client’s business, and implementing a wide range of technology, tools, and expertise to help navigate a complex category- Fostered collaborative and value-driven senior client relationships based on data-backed strategic insights and action-oriented counsel, leading to incremental upsell opportunities and a high contract renewal/retention rate- Oversaw a multifunctional team of data analysts, practice area specialists, and operations to deliver on a multi $MM contract- Leveraged retail POS data and consumer panel data, reporting on business performance, and digging deep into priority issues such as the rise of competition, and key category and consumer trends- Partnered with Media Effectiveness team on Marketing Mix Modeling, with a focus on business drivers and ROI across channels- Worked with Innovation team to test the value proposition of new product concepts and messaging- Coordinated with Segmentation team to define consumer design target and implement a survey to understand buyer behaviors such as trip drivers, competitive mapping, and the effects of product attributes, placement, price, and promotion on purchase decisions- Led technology migration from Excel-based database software to cloud-based platform that sits atop big data and delivers seamless, multi-source data analytics

New York, Ny

Creative Advertising, Account Management- Served as trusted consultant across multiple P&G businesses with the goal of increasing sales for clients while achieving organic growth for the agency- Collaborated with partner agencies and senior client stakeholders to create holistic marketing plans for new and existing products - Achieved all-time record HHP for leading laundry care brand and stemmed over a decade of declining volume share for baby care laundry brand, executing both traditional and online marketing strategies and tactics- Launched a fully integrated campaign for Odor Defense Collection, leveraging TV, online video, print, website, social, and partnership activations including PR events, Pandora digital radio, and fitness app-based mobile executions (see link below to Ad Age for sampler featuring Rob Gronkowski)- Played a leading role in orchestrating the development of .com, a CMS master site, and regional market localizations for Canada and USH- Rolled-out one of P&G’s first ever emoji keyboards, complete with faces, icons, animated gifs, and a coupon offer- Coordinated Earth Day partnership with WWF, creating and reporting on an animated landing page, Twitter trending hashtag, #CleanPledge, and sponsored social amplification from spokesperson, Kristen Bell- Managed SOW, production budget, and master production schedule for Saatchi fabric care- Named and tested new product concepts using both qualitative and quantitative research methods for leading spice brand

Greater New York City Area

- Oversaw the redesign and modernization of a leading credit card in an effort to become top of wallet, coordinating hub market focus groups, prototyping, and aligning a wide range of stakeholders at one of America's largest financial institutions and largest airlines- Developed branding for the American Airlines Center in Dallas, including experiential lobby activations, static, digital and video executions, ticketing website banners and an animated jumbotron display- Coordinated year-round, multi-market airport OOH, including luxury in-lounge placements to attract high-value, frequent-flyer prospective card members

New York, Ny

- Evolved seasonal trend campaigns for the leading sunglass retailer from in-store proof of concept to print, online, OOH and direct mail; launched Times Square flagship store with a primetime billboard and sunglasses vending machine- Established processes on a newly won account—from financial organization to project flow management—prioritizing heavy workloads and managing global clients in Cincinnati, Milan and Sydney

New York, Ny

- Played a key role in turning a multi-million $ production budget into a creative execution roadmap for priority products, helping IKEA USA surpass IKEA Germany to achieve #1 in sales globally for the first time in ten years (2012)- Grew IKEA brand awareness and affinity by shepherding creative ideas from research to concept to production to final delivery with heavy weight on mass awareness channels—TV, print and social media - Created efficiencies by orchestrating tandem TV and print productions, resulting in concept consistency and expedited delivery, all while accounting for partner agency integrations and Hispanic market adaptations- Supervised internal social media and analytics teams, informing the client about social platform changes, reporting on overall digital content performance and providing optimization recommendations across all digital properties- Mitigated problems, managed client expectations and fostered strong client-agency and inter-agency relationships by clearly communicating deadlines to ensure timely, on-budget delivery of all projects

New York, Ny

Associates Program Class of 2010Digital Strategy – Business Development- Played a key role in formulating the Digital Strategy department offering by helping define services for clients and internal departments, explaining when, why and how to activate successful digital marketing programs- Leveraged tools such as MRI, comScore and Radian 6 to develop in-depth profiles of digital consumers and their purchasing journeys, behaviors, needs, wants and interests across desktop and connected mobile devicesAccount Planning - Briefed telecom client on relevant and current competitive initiatives as part of a task force that conducted analyses on a variety of industry threats and developed actionable next steps to stay ahead of the curveOgilvyEarth Marketing Strategy & Sustainability Consulting- Diagnosed Waste company's biggest barrier to environmental service up-sell, recommending unexplored communication channels and segmenting service interest by new, critical terms such as geographic location - Contributed thought leadership via blog management, white-papers, and global presentations across key OgilvyEarth markets including Chicago and Johannesburg

Cambridge Massachusetts

Research Assistant - Behavioral Cognition- Contributed ideas to multiple visual cognition research projects under direction of Dr. Stephen Kosslyn.- Compiled data, prepared stimuli, wrote scripts, and tested human subjects as part of experiment on emotional priming and visual information pathways in brain.- Published findings holding implications for the emotional link between vision and response (Quarterly Journal of Experimental Psychology).

Dorchester, Ma

- Worked to foster passion for soccer among 50 inner city youth, ages 5-11- Conducted practice sessions, utilizing drills that underscored teamwork, technical skills, sportsmanship, and fun- Visited as many as three different camps per day, working with multiple sessions and age groups at each camp

Bachelor Of Arts, English And Psychology

Activities and Societies: Deans List, 100 Senior Honorary, Psi Chi Honorary Society (Psychology), National Society of Collegiate Scholars.

Diploma

Activities and Societies: Volunteer Work with the ARC, Rustic Pathways, Varsity Soccer