Mike Gallinari Email & Phone Number

Chicago, Illinois, United States

Lead direction and development of quantitative and qualitative surveys for travel industry topics.

Analyze large datasets to create in-depth behavioral and attitudinal reports across travel sectors, including airlines, accommodations, loyalty and business travel.

Apply knowledge of trends within the industry and among consumers at large to help businesses develop strategies that will keep them competitive.

Create custom reports and presentations, both virtual and in-person, to address specific client questions.

Chicago

Develop quantitative and qualitative surveys to inform syndicated market research reports about the travel industry and travelers as a consumer baseWrite in-depth reports on various industry-focused and consumer-focused topics related to travel, including: - Market analysis and forecast - Current consumer demands and the motivations behind them - Current trends in the industry - How the future of the industry will take shapeConsult with clients within the travel industry on consumer sentiment, traveler segments, the competitive landscape and other relevant industry topics

Chicago

Provided strategic insights, competitive analysis, and community listening across several Altria communities and inform future strategic content that suits the desires of the consumersAided in strategic development and deployment of social and digital assets for Samsung US social accounts, as well as advise on global applications• of contentDeveloped and execute strategic multi-platform social strategy including planned and real-time content for Allstate's “Mayhem” campaignCommunity manager for Golden Lion and Clio Award winning campaign “Van Gogh BnB” for the Art Institute of ChicagoProvided weekly, monthly, and special reports that guide future content initiativesOversee the publishing of content and moderation of community conversation on multiple open platforms, including Facebook, Twitter, Instagram, YouTube and othersCreated timely written content based on situation and brand voice and advise other creative teams on way to make such content more effectiveExperienced with a variety of publishing and research tools, including Sprinklr, Hootsuite, WordPress, Oracle and Sysomos

Selected as an initial member of the Groupon Getaways team. Getaways offers consumers discount hotel and vacation packages to a variety of domestic and foreign destinations. Assisted in establishing guidelines and processes to launch new product offering.Directed workflow and liaised between various departments including Sales, Merchant Relations, Copywriting, Voice Editing, and Fact-Checking.Verified and edited customer-facing copy for daily deals through SalesForce.Recommended workflow improvements to management. Recommendations implemented to improve efficiency.Designed deal website layouts for special Getaways package offers. Responsible for last-minute merchant requested edits to sales deals about to go live, including conception and construction of new ad copy, creative content and social media content.

Transcribed and summarized consumer video interview sessions focusing on user reactions and common themes related to specific customer products.Analyzed research subjects interviews and devised consumer profiles including predictive behavior, preferences and attitudes.Brainstormed predictive consumer behavior profiles and specific product attributes that would be attractive to specific consumers. Content used within client insights presentations. Client research projects included: gum chewing, snacking, dishwashing detergent and cell phone usage consumer behaviors/preferences.

Ensemble member and coach in various improvisational troupesWorked with improvisational ensembles to brainstorm and develop live show content.Marketed upcoming improvisational performances through print, social media and viral marketing.Provided coaching and feedback to improvisational ensemble members during creation and execution of new projects.Observed rehearsals and guided training of cast members on characterization, situational awareness, story development and technique.Honed presentational skills with an emphasis on extemporaneous speaking and crowd interaction.