Michael García Novak is a Founder at Infinite Institute. He possess expertise in engaging public speaker, strategic planning, product innovation, business innovation, design research and 38 more skills. Colleagues describe him as "Mike was instrumental in leading P&G Latam into the launch of a new product focused at young consumers. P&G team was challenged in finding a relevant positioning for Ariel Power Pods, an innovative capsule-like laundry detergent, and Mike brought in a complete process to identify consumer tensions, insights and territories the product could act on. The team was so impressed and excited with the potential of insights found that, for the 1st time, we brought Mike and his team to brief creative agency directly, which generated the best-scoring campaign for Ariel in years and granted a powerful product launch. I'd recommend Mike for hard, difficult-to-solve brand challenges that need transformation inside and outside organizations – something we're thankful he brought to us." and "Michael is an international, innovation powerhouse and creative machine. The MBI two year master in business innovation program that he designed and the growth & success of CEDIM, Idea Couture Latin America, etc., have been inspirational examples of his commitment to the future of the design & innovation space. His creative vision, his resilience, his hard work ethic and his team building talents have shown through in every endeavor he touches."