Michael is the Chief Executive Officer of G1 Sports Marketing where he provides event consulting, marketing, planning and management services.Prior to G1 Sports Marketing, Michael was the Chief Marketing Officer at Mindgruve where he was responsible for the agency’s thought leadership, client acquisition and relationship management. Prior to Mindgruve was Executive Director at PGA Tour leading the management and marketing for the World Golf Championships. Prior to PGA Tour was Director Special Events at the NBA where he oversaw all global brand marketing events for the NBA, including NBA All-Star Weekend, the NBA Draft and the McDonald's Championship.With over 35 years of global special events and marketing experience across advertising, media, marketing and technology, Michael has a proven track record in driving market share and revenue growth for global brands.Expertise: ► Marketing Strategy► Advertising Campaigns► Digital Marketing► Amazon & Marketplace Consulting► Social Media► Mobile Media► Search Engine Optimization► Search Marketing► Website Design & Development► Ecommerce► Mobile Applications► Salesforce Integration► Data, Analytics & Attribution Modeling► Sports Marketing► Event Marketing & Management