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Michael Gass is the founder of Fuel Lines Business Development, LLC, a firm which provides business development resources, training and consulting services to advertising, digital, media and PR agencies. He is also the author of the Fuel Lines blog which has been rated among the top 100 marketing blogs in the world, according to Ad Age's Power 150.Since 2007, Michael has pioneered the use of social media, content and inbound marketing strategies specifically for agency new business."Instead of chasing new business, it's now more important to be found."Michael has originated a system that makes targeting, positioning and differentiation easier and helps agencies to find, attract and engage their best prospects online. He has trained over 200 agency CEOs and their senior management teams in all 50 states here in the U.S. and agencies in over 21 foreign countries.“Michael Gass is one of the country's foremost authorities on using social media. We've hired Michael to run his seminar in various cities and his evaluations from the seminar participants have been extremely high. I've had the pleasure of sitting in on one of his seminars and aside from being knowledgeable, he is a dynamic presenter. He comes highly recommended.” Bob Linden, 4A's Vice President of Training, Education and DevelopmentAlong with providing consulting services and training for individual agencies, Michael also speaks at events and conducts training for agency groups such as the 4A's, AAF, AMA, AMI, DMA, PRSA, MCAN, Mirren New Business, TAAN, thenetworkone, The Magnet Global Network and Worldwide Partners.
Fuel Lines Business Development, Llc
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OwnerFuel Lines Business Development, Llc Nov 2007 - PresentMichael Gass a Business Development Consultant to Advertising, Digital, Media and PR Agencies | Speaker | Author of Fuel Lines. Michael works with marketing communications firms to create a more clearly defined focus and differentiating business strategy that will give them a competitive advantage for new business, a higher-profile reputation, and an improved ability to attract and win the clients they really want.
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Vp Of Business DevelopmentBohan Advertising And Marketing Oct 2006 - Nov 2007Nashville, Tn, Us•Obtaining agency pitch opportunities and procuring new clients, often without competition, through a comprehensive program for new business•Developing successful strategies and tactics to consistently promote the agency, particularly to core target audiences and agency search consultants•Leading internal teams in RFP responses, prospective client pitches, proposal writing and creating efficiencies for these processes that save agency in time and money -
Director Of Business DevelopmentLewis Communications Oct 2004 - Oct 2006Brentwood, Tennessee, Us•Led agency management in three offices to shape a communications strategy for the agency to more effectively differentiate and position itself as a single brand to high interest prospects.•Identified key agency strengths and developed a data base of prospective clients that matched the agency’s core competencies and positioning.•Developed an internal network that enables each office to access new business tools quickly and cost efficiently. •Actively solicited RFP opportunities with a marked increase, particularly within the service industry and streamlined the RFP response process that allowed for increased volume.•Led in the development of a healthcare division for the agency with a niche in academic medical centers. Within two years the agency acquired two new academic medical center accounts, without a pitch.•Established bi–monthly agency management meetings to review new business progress and to develop the agency’s positioning, proposition and messaging. -
Director Of Business DevelopmentMeans Advertising 2003 - 2004Birmingham, Alabama, UsSecured 51 prospective client meetings and 11 agency pitches. -
Account Director/New BusinessThe Maryland Group 1999 - 2003Led the agency’s largest accounts. While continuing as leader on the agency’s largest accounts, was given responsibility to direct all new business initiatives within the agency.Built prospective database and developed new business marketing strategies that led to 42 prospective client presentation meetings within the first year.Initiated contacts that led to the acquisition of Moore-Handley (third largest independent hardware distributorship in the U.S.) and Olan Mills as new clients.
Michael Gass Skills
Michael Gass Education Details
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Samford UniversityM.Div -
Liberty UniversityCommunications -
Liberty UniversityCommunications
Frequently Asked Questions about Michael Gass
What company does Michael Gass work for?
Michael Gass works for Fuel Lines Business Development, Llc
What is Michael Gass's role at the current company?
Michael Gass's current role is Advertising Agency Business Development Consultant | Trainer | Public Speaker | Author.
What is Michael Gass's email address?
Michael Gass's email address is mi****@****ass.com
What is Michael Gass's direct phone number?
Michael Gass's direct phone number is +120537*****
What schools did Michael Gass attend?
Michael Gass attended Samford University, Liberty University, Liberty University.
What are some of Michael Gass's interests?
Michael Gass has interest in Civil Rights And Social Action, Social Services, Disaster And Humanitarian Relief, Poverty Alleviation.
What skills is Michael Gass known for?
Michael Gass has skills like Social Media Marketing, Lead Generation, Advertising, Marketing Communications, Brand Development, Digital Media, Marketing Strategy, Blogging, Social Media, New Business Development, Online Marketing, Integrated Marketing.
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