Michael Gay Email & Phone Number

Chicago, Illinois, Us

Digital strategy and management for Weigel Broadcasting’s national television networks MeTV, H&I, Decades, StartTV and Movies!; local television stations in Chicago, Milwaukee and South Bend; and MeTV FM radio in Chicago• Lead the teams of editorial, social, technical, and sales to entertain and engage millions of television viewers on digital platforms• Drive the editorial and product development to grow our national and local audiences, including the in-house production of original digital content, online games, app development, and advertising products• Cross-departmental initiatives to support broadcast priorities related to programming, promotional efforts, sales initiatives, and paid online marketing campaigns on social media• Oversee digital tools developed to provide media resources to our broadcast television affiliates and customer/viewer digital platform to answer viewer feedback or support issues• Develop and operate various e-commerce stores, including the product development, production management, launch and marketing strategies for our stores. Overseeing the e-commerce platforms to handle thousands of open orders from customer shopping, payment, order fulfillment, shipping and customer support.• Hire, coach, and promote an exceptional team of digital innovators and talent to fulfill our mission and have fun doing it.

Atlanta, Ga, Us

At Inform, previously NDN, it is our mission to integrate world class technology that improves digital advertising, content syndication, and publishing operations for every one of our partners.My role at Inform:- Lead Inform’s relationships and business strategy for local broadcasting companies that make up the largest digital aggregation of local video sources ever created.- New business development, including the successful partnership launches with local media companies.- Grow strong business relationships with C-level executives at partnered local media broadcasters.- Partnered with social media platforms Facebook and Twitter to expand video services for media.- Manage breaking news strategy and new content development to expand value of Inform beyond video syndication and into an editorial partner to our network of 4,000 publisher sites.- Developed industry-leading “floating video player” product to address consumer and advertiser needs.

Milwaukee, Wi, Us

Drive interactive innovation and strategy for 50 Journal Broadcast Group television and radio stations in 14 markets.• Awarded national Edward R. Murrow awards in 2015 and 2013 for best television website.• Develop 3-year interactive strategy for broadcast group’s web sites, mobile and social channels.• Manage P&L for interactive efforts of markets in collaboration with market managers.• Day-to-day editorial and staff management over Milwaukee TV/Radio, Las Vegas TV and Nashville TV• Prepare best practices for content publication, radio streaming and social engagement.• Develop new interactive initiative business plans and staffing strategies.• Present to the company Board of Directors.

New York, Ny, Us

Develop and execute national content and distribution strategy for group's 29 web sites.Manage editorial relationship with Yahoo, MSN and YouTube.Headed group wide "Next Generation News" training program for television journalists at all Hearst TV newsrooms.Innovated new real-time breaking news coverage strategy.Established social media best practices and revenue-generating opportunities.Proficiency in web analytics, reporting, interpretation and presentation.Communicate corporate initiatives to station leadership.Consulted station General Managers and News Directors on improving station digital efforts.Serve as Hearst Television executive at headquarters of Internet Broadcasting.Interviewed and advised on hiring for each station's Web staff.

Wrote daily blog posts to bring attention to the change in the media industry as TV companies become digital media companies. Highlighted and critiqued online or mobile efforts for this industry-recognized blog.

Managed station's first Web department. Hired and trained team of five journalists. Developed and executed on-air and online "Always On" branding effort. Directed editorial decisions. Created P&Ls and monitored expenses for department.Served on Beta Team for O&O’s online CMS overhaul.Assisted in weekly conference calls with News Directors and Web Managers at all CBS O&O’s.Launched and served as Executive Producer of first daily webcast in Chicago market; coordinated editorial, talent, studio crew, editing and graphic design. Developed and implemented marketing campaigns, special events and contests to promote online initiatives.Managed Chicago Digital Media Taskforce to build online business plan with managers from TV and Radio. Participated in student symposiums to promote career opportunities in online journalism.

Reorganized TV web efforts as part of split from The San Francisco Chronicle website. Hired staff to produce website content. Developed internship program for new media journalist students. Coordinated video streaming launch using World Now platform. Worked closely with 12 other sister station websites to build compelling content.

Produced first station website through partnership with World Now. Reported and produced on-air technology reports for newscast. Managed design and execution of new station graphics package.

Directed local weekday newscasts, including the 6PM and 11PM shows. Edited local commercials on non-linear platform. Graphic design for news and commercial production.

Bachelor Of Arts, Telecommunication

Certificate, Foundations Of Leadership

Master Of Science, Internet Marketing