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@pepsico.com
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3 phones found area 120, 212, and 888
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Michael Barbara is listed as Director of Marketing 📈 | Brand Solutions Provider 📱 | Startup Experience 🚀 based in Orlando, Florida, United States. AeroLeads shows a work email signal at pepsico.com, phone signal with area code 120, 212, 888, and a matched LinkedIn profile for Michael Barbara.
Michael Barbara previously worked as Director of Marketing - Brand | Product | Digital at Lapsi Health and Manager, Marketing - College & University / Energy Portfolio at Pepsico. Michael Barbara holds Master Of Business Administration (Mba), Marketing from Binghamton University.
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AeroLeads found 1 current-domain work email signal for Michael Barbara. Compare company email patterns before reaching out.
At the heart of Lapsi Health's market presence, my role intertwined brand strategy with digital marketing expertise. We successfully launched captivating product designs, established foundational brand guidelines, and enhanced user experience. Leading with a strategic mindset, our marketing campaigns have incorporated advanced analytics and email marketing tools to ensure positive ROMI.My previous tenures at PepsiCo, AdventHealth, Tommy Hilfiger, and Disney fortified my skills in forging strategic partnerships and tailoring marketing solutions to amplify brand exposure. I have collaborated with sales teams and executed comprehensive marketing strategies for a multi-billion dollar organizations. My collective efforts and team oriented mindset has resulted in substantial business growth in all my past roles.
Listed skills include Market Research, Marketing, Microsoft Office, Powerpoint, and 46 others.
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Amsterdam, Nl
Led product and packaging design process, collaborated with Mobile Development Team for UX/UI enhancement, and executed marketing strategies for product launches at Lapsi Health:• Established brand guidelines and oversaw packaging prototype build• Utilized tools like Google Analytics and MailChimp for marketing infrastructure• Transformed conventional auscultatory sounds in Medicine and Pharma-Biotech development
Purchase, New York, Us
As Manager, Marketing at PepsiCo, I led the development of innovative partnership marketing solutions to drive campus retail volume for PepsiCo products. I collaborated with Sales to define a full year College & University strategy, maximizing brand exposure. Additionally, I managed the South Division brand strategy for the $1.6B+ Energy portfolio, working closely with internal stakeholders to increase sales volume and revenue.
Altamonte Springs, Fl, Us
In my role as Manager of Strategic Partnerships - Sports at AdventHealth, I was responsible for managing key partnerships with major sports organizations in Central Florida. I oversaw the planning and execution of marketing assets to drive brand awareness and patient volume, aligning partnerships with our mission and goals. This role allowed me to develop strong skills in partnership management, marketing strategy, and brand alignment within the sports industry.
Kalamazoo, Mi, Us
As Marketing & CRM Strategy Manager at Stryker, I operated the Joint Replacement product portfolio for the South Pacific Area. I spearheaded the integration of Salesforce.com into the Commercial Business Unit, leading a data clean-up project to optimize sales metrics for strategic decision-making. Additionally, I trained team members on the strategic use of Salesforce.com to increase sales and customer engagement. I also oversaw the relaunch and line extension of the flagship product, contributing to $1B in annual sales.
Kalamazoo, Mi, Us
In 2018, I led the strategic development and execution of the US Marketing & Sales Plan for a $2.2B Joint Replacement business. I managed Stryker's Joint Replacement product portfolio, driving $373M in sales across the Southwest Area, which included six branches in seven states. I collaborated with over two dozen executive managers, including the Area Vice President, General Managers, and Sales Managers, to foster partnerships and align strategies. Through targeted presentations and communication, I influenced top sales managers on localized product portfolio strategies, while also executing customer sales calls and meetings. Additionally, I developed and implemented a Joint Replacement fellowship program strategy focused on the adoption of robotic surgical platforms at 81 US learning institutions. As part of the Product Lifecycle Management initiative, I crafted and executed the field communication plan for the phase-out of approximately 10,000 legacy products, representing $40M in sales.
Kalamazoo, Mi, Us
After just seven months in my previous role, I was recognized for excellence and appointed to the Southwest Field Marketing territory. I continuously pursued professional development through courses like Decker Communications, Big Picture Integrated Marketing Strategy, and Joint Replacement Sales School/Product Training, where I achieved a top 10% ranking. I also charted the entire production route for competitive product sales education broadcasts, successfully training over 300 field representatives per broadcast. Additionally, I created and distributed dashboards for internal partners and US Sales Leadership Teams using Microsoft Excel and VBA code. I also led the Field Marketing product disruption process, managing the allocation of limited stock to priority accounts.
Amsterdam, North Holland, Nl
I streamlined company processes by optimizing time management policies and enhancing team operations, significantly reducing completion times. I authored and reviewed creative collateral for both print and digital campaigns, establishing clear deadlines for marketing initiatives, including direct mail and digital efforts. I ensured that the strategic corporate message was effectively showcased within the broader mission of the company. In collaboration with upper management, I contributed to the strategic and creative content for successful branding campaigns. Additionally, I mentored a full-time intern, guiding them in achieving their goals and objectives.
I identified and implemented innovative social media marketing strategies that enabled the Digital Marketing Team to successfully distribute brand awareness campaigns to over 225K users on the Annual Passholder Facebook page. By aligning product awareness efforts with peak visitation periods and coordinating in-game promotional materials with the Orlando Magic NBA Team, I effectively boosted brand visibility. I also analyzed the performance of specific tactics, using this data to refine future marketing strategies. Through close collaboration with project managers and designers, I maximized quality and achieved results-driven success.
New York, Ny, Us
I successfully coordinated JetBlue’s “Soar with Reading” campaign, building strong relationships with local youth organizations to drive word-of-mouth marketing and boost campaign awareness. I negotiated vendor contracts and promoted fan interaction at the Wyndham Championship Adventure Zone, increasing event traffic while effectively managing costs. Additionally, I was selected to manage the on-site “Key to Wyn” promotion, where I provided supervision and leadership to a team of 10 associates.
London, Gb
I gained valuable professional experience by collaborating with various departments to conceptualize and implement marketing strategies for a range of Pearson projects, including WWE Augmented Reality, Girls Fight Back, MyLabs, and the Knewton Adaptive Learning Platform. I also built strong relationships with authors, managers, and publishers, ensuring that each project aligned with the company’s success and strategic goals.
White Plains, Ny, Us
I provided desktop support services to users, ensuring uninterrupted day-to-day hospital operations. By troubleshooting issues and performing preventive maintenance, I ensured that all hardware and software across the hospital met user needs and expectations.
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Michael Barbara is listed as Director of Marketing 📈 | Brand Solutions Provider 📱 | Startup Experience 🚀.
AeroLeads has found 1 work email signal at @pepsico.com for Michael Barbara.
AeroLeads has found 3 phone signal(s) with area code 120, 212, 888 for Michael Barbara.
Michael Barbara is based in Orlando, Florida, United States.
Michael Barbara has worked for Lapsi Health, Pepsico, Adventhealth, Stryker, and Tommy Hilfiger.
You can use AeroLeads to view verified contact signals for Michael Barbara, including work email, phone, and LinkedIn data when available.
Michael Barbara holds Master Of Business Administration (Mba), Marketing from Binghamton University.
Michael Barbara is listed with skills including Market Research, Marketing, Microsoft Office, Powerpoint, Social Media, Facebook, Marketing Strategy, and Microsoft Excel.
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