Michael Barbara Email & Phone Number

Amsterdam, NL

• Led product and packaging design process, collaborated with Mobile Development Team for UX/UI enhancement, and executed marketing strategies for product launches at Lapsi Health:
• Established brand guidelines and oversaw packaging prototype build
• Utilized tools like Google Analytics and MailChimp for marketing infrastructure
• Transformed conventional auscultatory sounds in Medicine and Pharma-Biotech development

Purchase, New York, US

As Manager, Marketing at PepsiCo, I led the development of innovative partnership marketing solutions to drive campus retail volume for PepsiCo products. I collaborated with Sales to define a full year College & University strategy, maximizing brand exposure. Additionally, I managed the South Division brand strategy for the $1.6B+ Energy portfolio, working.

Altamonte Springs, FL, US

In my role as Manager of Strategic Partnerships - Sports at AdventHealth, I was responsible for managing key partnerships with major sports organizations in Central Florida. I oversaw the planning and execution of marketing assets to drive brand awareness and patient volume, aligning partnerships with our mission and goals. This role allowed me to develop.

Kalamazoo, MI, US

As Marketing & CRM Strategy Manager at Stryker, I operated the Joint Replacement product portfolio for the South Pacific Area. I spearheaded the integration of Salesforce.com into the Commercial Business Unit, leading a data clean-up project to optimize sales metrics for strategic decision-making. Additionally, I trained team members on the strategic use.

Kalamazoo, MI, US

In 2018, I led the strategic development and execution of the US Marketing & Sales Plan for a $2.2B Joint Replacement business. I managed Stryker's Joint Replacement product portfolio, driving $373M in sales across the Southwest Area, which included six branches in seven states. I collaborated with over two dozen executive managers, including the Area Vice.

Kalamazoo, MI, US

After just seven months in my previous role, I was recognized for excellence and appointed to the Southwest Field Marketing territory. I continuously pursued professional development through courses like Decker Communications, Big Picture Integrated Marketing Strategy, and Joint Replacement Sales School/Product Training, where I achieved a top 10% ranking..

Amsterdam, North Holland, NL

I streamlined company processes by optimizing time management policies and enhancing team operations, significantly reducing completion times. I authored and reviewed creative collateral for both print and digital campaigns, establishing clear deadlines for marketing initiatives, including direct mail and digital efforts. I ensured that the strategic.

I identified and implemented innovative social media marketing strategies that enabled the Digital Marketing Team to successfully distribute brand awareness campaigns to over 225K users on the Annual Passholder Facebook page. By aligning product awareness efforts with peak visitation periods and coordinating in-game promotional materials with the Orlando.

Binghamton, NY, US

Binghamton, NY, US

New York, NY, US

I successfully coordinated JetBlue’s “Soar with Reading” campaign, building strong relationships with local youth organizations to drive word-of-mouth marketing and boost campaign awareness. I negotiated vendor contracts and promoted fan interaction at the Wyndham Championship Adventure Zone, increasing event traffic while effectively managing costs..

London, GB

I gained valuable professional experience by collaborating with various departments to conceptualize and implement marketing strategies for a range of Pearson projects, including WWE Augmented Reality, Girls Fight Back, MyLabs, and the Knewton Adaptive Learning Platform. I also built strong relationships with authors, managers, and publishers, ensuring.

Stony Brook, NY, US

White Plains, NY, US

I provided desktop support services to users, ensuring uninterrupted day-to-day hospital operations. By troubleshooting issues and performing preventive maintenance, I ensured that all hardware and software across the hospital met user needs and expectations.

Master Of Business Administration (Mba), Marketing

Bachelor Of Science, Business Management/Specialization In Marketing, Digital Arts Minor